Mimi’s Cafe® announces its partnership with National Breast Cancer Foundation (NBCF) and launches the Mimi’s Power of Pink campaign in October, Breast Cancer Awareness Month. All 145 Mimi’s locations will raise awareness and funds in support of NBCF’s mission to save lives through early detection and by providing mammograms for women in need. Mimi’s kicks off the campaign Oct. 1 with a special offer: Wear pink to Mimi’s and receive a FREE seasonal Pumpkin Spiced Muffin with any purchase. There will be more ways to participate throughout the month.
To view Multimedia News Release, go to http://www.multivu.com/mnr/58344-mimi-s-cafe-power-of-pink-national-breast-cancer-awareness-month-october
Truvia®, the #1 natural zero calorie sweetener, announced the launch of a multimillion dollar integrated marketing campaign, “From Nature. For Sweetness.” The new creative campaign, kicked off on September 24th, will further drive consumer awareness, trial and adoption of Truvia® products in the U.S. Since opening the U.S. market for stevia-based sweeteners in 2008, the Truvia® brand has led the natural sweetener category and now holds a 61 percent market share.
To view Multimedia News Release, go to http://www.multivu.com/mnr/58203-truvia-from-nature-for-sweetness-campaign-spotlights-stevia-sweetener
Community gardeners across the country are preparing for their favorite time of year, fall harvest. It is the time when hard work pays off with bounties of healthful fruits and vegetables. Fresh produce is just one of many advantages gardening brings to a community. Community gardens also promote environmental awareness, encourage healthy lifestyles, and create better social cohesion.
To view Multimedia News Release, go to http://www.multivu.com/players/English/52829-scotts-community-gardens-celebrate-harvest-season/
Lexus just added a new layer to its compelling 2013 ES marketing campaign with an advertisement that, like the entirely new ES, merges next-generation technologies with stunning visuals. The result is a never-before-seen convergence of print and digital advertising. Starting today, readers can bring an ES print ad (found in the Oct. 15 issue of Sports Illustrated magazine) to life by simply placing the ad over the screen of an iPad® while running the Lexus-created video found in this week’s iPad edition of Sports Illustrated or at Lexus.com/stunning. With a single touch, users will see a static Lexus ad take off for a stunning test drive.
To view Multimedia News Release, go to http://www.multivu.com/mnr/58391-lexus-sports-illustrated-ad-style-technology-together-like-never-before
DHX Media’s W!LDBRAIN Entertainment, together with outreach partners Children’s Museum of Manhattan (CMOM), WTTW Chicago Public Media and research firm Michael Cohen Group, have introduced UMIGO, the first of its kind transmedia math property, to 10 markets across the U.S. through children’s museums and public television stations. They were joined on October 4 by Parliament funkadelic legend Bootsy Collins and the UMIGO characters at the UMIGO outreach kick-off event held at CMOM. At the event, New York public school children and home schooled children participated in transmedia UMIGO workshops led by DHX Media’s W!LDBRAIN Entertainment, producers of UMIGO, and CMOM. Collins lends his voice to original UMIGO music and appears as an animated character in the music video “Rocket Box.” Together, CMOM and WTTW will continue to expand the program into additional markets over the next three years.
To view Multimedia News Release, go to http://www.multivu.com/mnr/58464-wildbrain-entertainment-umigo-bootsy-collins-help-kids-build-math-skills
Voiceover:Here is how it usually starts...
“At the repair shop, it just gets worse.
Pressure to make a decision? Not sure of how things work? Or who to trust?
We are automotive repair consultants, only a phone call away.
You talk. We listen.
We analyze. We advise. We interpret. We assist. We clarify.
You can now make an informed decision.
and communicate with confidence.
Get the repair you need at a price that is fair.
Peace of Mind. And drive off happy.”
youtube: http://www.youtube.com/watch?v=ivrw0LHMlQk
The FRS Company announced a major national promotion with Tim Tebow that will kick off this month. The campaign, titled “Time with Tebow,” brings the famed professional football quarterback and Heisman Trophy winner to fans across the country.
To view Multimedia News Release, go to http://www.multivu.com/mnr/58187-frs-healthy-performance-time-with-tebow-tim-tebow-national-promotion
Generations of the Lexus LS have inspired an entire industry through visionary innovation, craftsmanship and design. And now the flagship not only has a new face, but has more than 3,000 new parts. The LS line-up also includes the first-ever LS F SPORT, and a marketing campaign to highlight the thrilling, exclusive lifestyle LS drivers live. The LS campaign caps off a successful year of launches showcasing the brand’s bold new face and attitude for the future.
To view Multimedia News Release, go to http://www.multivu.com/mnr/58825-lexus-ls-2013-marketing-campaign
Jointly hosted by several government departments including the National Tourism Administration of China, the General Administration of Sport of China and the Zhejiang Provincial Government, the 14th West Lake International Expo Hangzhou, China officially kicked off on October 13. Organization of the 22-day event was administered by Hangzhou’s municipal government.
The main venue for the event is located in the heart of Hangzhou, while activities are also taking place at an additional 14 smaller venues located in nearby locations including at the Hangzhou metropolitan economic zone and throughout the Yangtze River Delta. The 132–program event features a series of shows including West Lake International Fireworks Show, West Lake Art Expo, China International Press Photo Contest, West Lake International Sculpture Exhibition and China Arts and Crafts Masterwork Exhibition.
To view Multimedia News Release, go to http://www.multivu.com/mnr/58972-14th-west-lake-international-expo-hangzhou-china
Lord & Taylor unveiled its 75th annual holiday windows on November 13th, 2012 with performances along Fifth Avenue by Megan Hilty, star of NBC’s Smash, and the Young People’s Chorus of New York City.
This year’s holiday windows mark the 75th year of smiles, laughter, joy, and magic; celebrating the precious, worldwide tradition of spending holidays with those you love. Sharing the story of Santa Claus on his day off, traveling around the world to discover global holiday traditions, the windows are inspired by picturesque locations during the holidays and the customs celebrated among friends and family worldwide.
To view Multimedia News Release, go to http://www.multivu.com/mnr/58947-lord-and-taylor-75th-annual-holiday-windows-new-york-city-megan-hilty
Sharpie® delivered a giant fan “hello” to One Direction along with a big heartfelt “thank you” to a special New Jersey teen during an event yesterday to officially welcome One Direction to their upcoming US Tour.
Sharpie, a sponsor of the first leg of the 1D tour, invited a select group of teens to offer up a giant-sized hello to the global music superstars. Fans packed an event in midtown Manhattan to deliver a one-of-a-kind hello to Harry, Liam, Louis, Niall and Zayn They created posters, signed welcome walls, and offered video-captured hellos to be delivered to the boys later in a fan video mash-up.
To view Multimedia News Release, go to http://www.multivu.com/mnr/59148-sharpie-ariana-grande-say-hello-to-one-direction-u-s-tour-kick-off
Four-time Country Music Association Entertainer of the Year, Kenny Chesney, will kick-off The Salvation Army’s 122nd annual Red Kettle Campaign with a LIVE performance at Cowboys Stadium during halftime of the Dallas Cowboys Thanksgiving Day game against the Washington Redskins at 3:15PM (CT) on FOX. The nationally televised show marks the 16th year the Dallas Cowboys have helped The Salvation Army launch the campaign, which began on a San Francisco pier in 1891. Kenny’s performance will help raise awareness and millions of dollars for the Red Kettle Campaign, which collected a record $147.6 million last year. Funds will support people in need, including those still experiencing the lasting impact of Hurricane Sandy this Christmas season.
To view Multimedia News Release, go to http://www.multivu.com/mnr/58367-salvation-army-red-kettle-kenny-chesney-dallas-cowboys-thanksgiving-game
