For a group of budding business people, living with senior citizens for five days gives impetus to their dreams. It also encourages innovation that could improve the lives of the aging. They are all participants in Brookdale’s Entrepreneur in Residence program, part of the company’s “Rewiring Aging” initiative to enrich seniors’ lives through technology. Recently launched by America’s largest senior living provider, the program offers those entrepreneurs developing products and services for seniors the opportunity to move in for that period of time so they can better understand the true wants and needs of the aging.
“The majority of start-ups focus on younger markets, but we have seen a growing number of entrepreneurs interested in building solutions for seniors and their families” said Andrew Smith, Brookdale’s director of strategy and innovation. “The 80 and above age group is America’s fastest-growing population. We believe there’s an enormous opportunity to enhance seniors’ lives with new technologies, services, products and business models. This program gives entrepreneurs a once-in-a-lifetime opportunity that we hope will inspire even more innovation for the aging.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7722155-brookdale-senior-living-innovate/
For the past six years Brookdale, the nation’s largest senior living provider, has fulfilled its residents’ life-long dreams and Wishes by partnering with Wish of a Lifetime™, an organization dedicated to shifting the way society views and values our oldest generation. During this time, some of the most exciting Wishes have taken place in the skies above. Since the partnership began, more than 70 aerial themed Wishes have been granted to Brookdale residents who had dreams of skydiving, taking helicopter tours, flying fighter jets and more.
“Seeing our residents fulfill their Wish of a Lifetime through these incredible aviation adventures shows how older adults continue to act on their dreams and passions,” says Sara Terry, vice president of resident and family engagement. “We are always thrilled to find opportunities for our residents to enrich their lives and honor their spirit.”
To view the multimedia release go to:
http://www.multivu.com/players/English/77221510-brookdale-senior-wish-of-a-lifetime/
After analyzing millions of Internet visits and interviewing scores of consumers, Brookdale Senior Living has built a new website based on fresh insights into what’s most important to families searching for senior care. The first phase, which is a $4 million investment, went live on brookdale.com mid-August.
“With Brookdale’s website attracting more than 500,000 visits every month, it’s imperative to make it as useful to consumers as possible,” said David Cygan, Brookdale’s senior vice president of marketing. “As the nation’s largest senior living provider, we know our website is a primary source of information, with many people coming to us first as they embark on this journey,” Cygan said. “It’s important that we offer substantive resources that make it easier to find help in evaluating senior care options.” More than 80 percent of adult children turn to the Internet when they look for care for an aging parent, according to the company’s research.
To view the multimedia release go to:
http://www.multivu.com/players/English/7722159-new-brookdale-senior-living-website/
Ever since Donna and John met at work three decades ago, they've had the kind of smooth, comfortable relationship that comes when attraction is accompanied by compatible interests as well as strengths and weaknesses that balance each other. They pictured their senior years as an extension of what Donna Dean calls “this nice, easy life. We didn't see the calamity that was coming.”
Brookdale Senior Living, the nation's largest dementia care provider, has created new resources for care partners as part of National Alzheimer's Awareness Month in November. The candid discussion of many of the disease's most difficult challenges includes an up-close look at Donna's and John’s lives since he developed dementia.
The couple shares on video how following John's diagnosis, they adapted and sustained daily routines, emotional connection and affection. Donna speaks of her uncertainties about how to manage her reactions to behavioral expressions, the adjustment to John's move to a dementia care community and how keeping a journal helped her logistically and emotionally.
To view the multimedia release go to:
http://www.multivu.com/players/English/7722131-brookdale-alzheimers-awareness/
What makes a career choice attractive? That depends largely on where you are in your career life. At different stages different incentives come into play. Mark Powell reveals the details of career attractors in this episode. http://blog.xdirections.com
GreatCall, Inc., a leader in wireless services that enable its customers to stay connected, safe and healthy, along with John Walsh, the creator and host of America’s Most Wanted, are working together to educate families on summer safety and how 5Star Urgent Response™ can help you be better prepared. Studies show that accidents and crime increase in the summer. As people become more relaxed on vacation, precautions and common sense can take a back seat to summer fun.
To view Multimedia News Release, go to http://www.multivu.com/mnr/56086-greatcall-5star-urgent-response-john-walsh-america-s-most-wanted-host
Overweight high-school senior Maggie Baker always felt sorry for herself for not being as skinny, pretty or wealthy as the popular girls at school. When Maggies name ends up on the list of nominees for homecoming court as a prank by her classmates, Maggie chooses to stay on the ballot in order to represent all the outcasts at school. As word of her courageousness spreads, Maggie becomes a local celebrity and a symbol for all those who were bullied in high school. But when Maggies newfound fame goes to her head she is forced to take a long, hard look at herself and reevaluate which battles are worth fighting.
You’ve heard a lot about GM in the news lately. Now meet the GM employees who contribute their passions and talents to develop the best cars and trucks in the world. Holly Wendt, a Senior Program Quality Engineer for GM’s rear-wheel drive vehicles, shares why she loves her job and what it’s like to be part of GM’s exciting reinvention. Read more about Holly at http://www.facesofgm.com/.
http://localeldercaresite.com/adult-daycare/ Adult day health care is a good choice for seniors who are not safe staying at home alone. The trend of providing alternative senior care is growing as more people seek substitutes to expensive nursing homes.
