New York Times subscribers will soon get more personalized, faster self-service through a new customer service system developed and operated by Contact Solutions, a leading provider of cloud-based customer self-service solutions. The new system supports the New York Times Company’s initiatives to continually achieve high levels of customer satisfaction while carefully managing expenses in today’s increasingly competitive media industry.
To view Multimedia News Release, go to http://www.multivu.com/mnr/55736-frost-sullivan-New-York-Times-selects-contact-solutions
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The latest phase of Tourism Australia’s global marketing campaign, There’s nothing like Australia, has been launched today in China – Australia’s fastest growing and most valuable overseas tourism market.
In addition to a new broadcast ad and print executions the campaign boasts a strong digital and social media focus, and will leverage the advocacy of Tourism Australia’s three million Facebook fans. Other elements include a new, interactive tablet app and hub on www.australia.com, to take customers further into the stories played out in the ad and provide more information on the locations.
To view Multimedia News Release, go to http://www.multivu.com/mnr/56340-tourism-australia-global-marketing-campaign-there-s-nothing-like-australia
Eurail Group G.I.E., hosted a special media event in Leipzig, Germany, on the 4th and 5th June 2012, to celebrate 40 years of InterRail Pass Travel. The celebration took place at the ‘Bayerische Bahnhof’ which is a former end station built in 1842 and considered the oldest end station in Europe.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/prne/interrail/56541/
Chic Outlet Shopping® has launched the Chic Guide to Europe 2012 – an innovative media campaign in association with Condé Nast publications and supported by a collection of short films featuring a star-studded roll call of famous international names, each filmed on location at the Chic Outlet Shopping® Villages.
The Chic Guide to Europe 2012 represents a seven-year alliance between the world-leading publishing house and Chic Outlet Shopping®. The most international guide to date, ambassadors starring in the campaign represent Brazil, Germany, USA, UK, China and Russia. Matthew Williamson (Vanity Fair UK, Condé Nast Traveller UK), Olivia Palermo (Vanity Fair USA), Karolína Kurková (Vogue Russia), Beatrix Ong (Vogue China), Helena Christensen (Vogue Germany) and Déborah Bloch and Júlia Bloch Anquier (Vogue Brazil).
To view Multimedia News Release, go to http://www.multivu.com/mnr/56545-valueretail-chic-outlet-shopping
The New Nils van Zandt this time with Dutch Rapper Yes-R. Follow Us: http://www.twitter.com/soundzgood http://www.facebook.com/soundzgoodrecordings Video production: Smart Media Productions. http://www.facebook.com/smartmediaproductions Nails by Tamara Bhagoe. Makeup by Roberto Dresia & Agua Bendita styling!
Nine West, the go-to destination for fashionistas, has teamed up with Kelly Cutrone, newly appointed brand Ambassador of Culture and Noise, CEO and Founder of public relations firm People’s Revolution, New York Times Best Selling author, judge on America’s Next Top Model and widely recognized TV personality, and Elizabeth Arden Red Door Spa to support young women through the power of transformation.
Taking into consideration the current economic environment and using the formidable social media platform of Facebook, Nine West created the You’ve Been Prom’d program as a way to give back to the community and offer one lucky high school a prom experience of a lifetime. Contestants entered to win a full prom makeover from Kelly Cutrone with some surprises along the way.
To view Multimedia News Release, go to http://www.multivu.com/mnr/56326-nine-west-kelly-cutrone-elizabeth-arden-red-door-spa-prom-makeover-hs-girl
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The aida marketing model can be used across any platform be it conventional advertising or new media. When you strategize your marketing campaigns such that it follows aida model of communication all the way to the end, it is bound to be a big success.
www.Clicktecs.com The digital world has permeated every aspect of our daily lives, from the way we spend our time, to the way we spend our money. It has changed the way we communicate, and it has really changed the way we seek and receive information.
Businesses are recognizing this shift from offline media to online media, and realizing that in order to acquire leads, build targeted traffic and convert more customers in the new normal, they have to start measuring different metrics.
Some companies have started testing SEO, and others may be doing some Social Media. If you are publishing content, then you may unknowingly be doing content marketing. These three commonly used marketing tactics, when executed together on a consistent basis can produce some really great results and it is what smart marketers have figured out. Conveniently named \'Optimized Content Marketing\'.
