Spearheading a new movement in social activism, the United States Association for UNHCR (USA for UNHCR) today launched the Blue Key Campaign — the first U.S. based initiative to channel the energy of individual citizens to speak out for refugees. The campaign aims to provide a broadened base of support for the leading organization safeguarding the rights and well-being of displaced people around the world – the UN Refugee Agency (UNHCR).
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Hotels.com® introduces the “Clay Yourself” micro site, http://www.clayyourself.com, today for the public to create their own digital clay avatar and submit their custom image to the “Star in a hotels.com Commercial” contest. Through this fun, interactive micro site anyone can create a digital clay character that resembles their facial characteristics and captures their personality. Digital clay avatars may be shared through social media sites like Facebook, Twitter and e-mail.
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Experian Automotive today announced CheckMyRide.com, a free social media Website for car enthusiasts. Members of the site can build their own personal vehicle history timeline, track the whereabouts of vehicles they have owned in the past, and easily share their favorite memories about the cars and trucks they love on Facebook and Twitter. The new site also allows members to receive a free AutoCheck® vehicle history report so they can fully understand and share their current vehicle’s history.
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Toyota today announced its “100 Cars for Good” program, which will award 100 vehicles over the course of 100 days to 100 deserving nonprofit organizations based on votes from the public.
Beginning March 7, 2011, registered 501c(3) non-profit organizations can apply online through Toyota’s Facebook page at www.facebook.com/toyota for a chance to win a Toyota Prius, Tacoma, Tundra, Highlander Hybrid, Sienna, or Sienna Mobility. A six-year 100,000 mile powertrain warranty will also be provided for each vehicle awarded. Applications submitted by March 21, 2011 will be reduced to 500 finalist organizations that will be in the running to win a vehicle. These final organizations will be selected by an independent panel of judges who are experts in the fields of philanthropy and social responsibility. Finalists can submit videos, create their own online profiles and rally their friends and supporters to encourage voting for their organization.
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Bacardi Limited, the largest privately held spirits company in the world, announces tennis champion Rafael Nadal as the new Bacardi Limited Global Social Responsibility Ambassador. The ATP World Tour® #1 ranked Rafael Nadal now leads the Company’s award-winning responsible drinking campaign, “Champions Drink Responsibly.”
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Homewood Suites by Hilton, the international brand of the all-suite, home-like hotels, today launched an integrated brand awareness campaign starring the brand’s beloved “Lewis the Duck” mascot and its suites with full kitchens. The campaign includes TV, print, and online ads, as well as a Duckmentary chronicling Lewis’ TV ad shoot, which will serve as the centerpiece for a corresponding social media and public relations campaign.
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Despite continuing economic uncertainty in 2010, SPIE’s business held up well, and profitability improved for the fifth year running. The Group broke new ground in all of its markets and saw organic growth resume in France
With consolidated turnover up 0.7% year-on-year to €3.75 billion, annual business volume stabilised, underpinned by a balanced customer portfolio and good anticipation of sector trends, with growth in the healthcare and social housing sectors, sustained mobility in cities, demand for energy efficiency in services and manufacturing, the solar photovoltaic boom and the roll-out of broadband networks being just a few examples. In addition, SPIE further strengthened its excellent position in the energy markets.
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Over the past six months UK small-to-medium-sized businesses (SMBs) have grown on average by six per cent despite the broader UK economy struggling, according to the latest SMB Index from HP.
HP’s survey of 1,000 SMBs, with between 1 and 50 employees shows that, compared to that of the previous six months, growth for UK SMBs has slowed slightly but optimism is still strong, with SMBs expecting to grow by up to 13 per cent over the next year. Optimism in the economy is also strong, with 66 per cent of SMBs optimistic about the year ahead. SMBs in Financial Services have grown the most (13 per cent), followed by Manufacturing (10 per cent). SMBs in Retail (4 per cent) and Professional Services (1 per cent) have seen the least growth. Nearly half of UK SMBs (48 per cent) are turning to social media to help grow their business and reach new audiences, with 56 per cent of sole traders recognising its value the most. However, although SMBs are finding social media beneficial for networking purposes (83 per cent), and as a mechanism for advertising (57 per cent), many SMBs are underestimating its true potential for business growth and lead generation.
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Internationally acclaimed author Bharati Mukherjee explores a distinctively newfangled India in this vividly imagined story of a young womans quest to discover herself. Miss New India explores how young Indians are dismantling age old social structures by creating new identities, both literally and figuratively, as call center employees in Bangalore. Learn More about this book here, http://bit.ly/h06aan and its author here, http://bit.ly/gQwtE4 Literary Fiction
From communicating via email and social networking sites to online banking and shopping, so many of our daily activities involve access to the cyber world. The nation’s dependency on cyber networks continues to increase and with it the potential for cyber threats. This is why CyberPatriot was created!
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Unilever, one of the world’s largest consumer goods companies, has created the first mobile app to capture the real-time social elements of Facebook, Twitter and mobile phone activity to produce a record of unforgettable nights out.
The Lynx Stream, developed for deodorant brand Lynx / AXE and launched today in the UK, collects every video, picture, text, tweet, check-in and status update a group of friends makes to produce an automatic Stream of the night and highlight video, which can be watched online and shared through social networks.
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After two years and $31 million, Miami Marriott Biscayne Bay, Miami’s only marina front hotel, has officially unveiled its entirely new look and feel, making it an all-new destination for meetings and business and leisure travel to Miami.
The most remarkable of the hotel’s new amenities is the new, reinvented Marriott Hotels & Resorts lobby, with conversation enhancing pod seating with LCD televisions, nooks for working and socializing and an indoor/outdoor Espressamente Illy Café. The lobby easily transitions from day to night while creating a warm, stylish ambiance that fosters relaxation, productive work and informal meetings and social gatherings. The lobby flows into Catch Grill & Bar, an indoor/outdoor restaurant on the bay, with spectacular views of the Miami Beach skyline.
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