Food Network kicks off the New Year with a new season of Worst Cooks in America, the hit competition series that transforms kitchen disasters into skilled cooks, and five-time winner Chef Anne Burrell returning for a rematch against Chef Tyler Florence. Premiering on Sunday, January 3rd at 9pm ET/PT, the seven episode series pits Anne against Tyler, each leading a team of disastrous cooks in an intense kitchen boot camp designed to vastly improve the food skills of their recruits. The contestant who makes the most impressive culinary transformation is awarded a $25,000 grand prize, in addition to delivering victory and bragging rights for their team leader.
“Worst Cooks is comical, competitive and ultimately, inspiring,” said Bob Tuschman, General Manager and Senior Vice President, Food Network. “Under Anne and Tyler's guidance, these cooking-challenged contenders transform their hilarious kitchen blunders to refined culinary techniques - and the journey is truly entertaining to watch.”
In the season premiere, Anne and Tyler are confronted with some of the worst cooks they've ever seen during an open casting call. They then chose fourteen recruits including a lunch lady, truck driver, Army veteran and special education teacher to send to boot camp, and each contestant whips up the “offending dish” that landed them in hot water. After a stomach-wrenching tasting, Anne and Tyler pick their teams and attempt to teach them to make a well-balanced meal. Two recruits are not up to the task, and are sent home. Upcoming episodes feature a game show - style battle called “Family Food,” internationally-flavored empanada and Asian street food challenges and a visit from the competitors’ loved ones. The season culminates in a finale on Sunday, February 14th at 9pm ET/PT where the most improved recruit is awarded $25,000 and bragging rights for their mentor.
To view the multimedia release go to:
http://www.multivu.com/players/English/7619231-food-network-worst-cooks-in-america/
Mighty, motorized micros! Playmates Toys announced today the launch of T-Sprints, an innovative new figure and wheels play pattern that goes beyond traditional vehicle play, available first at Toys“R”Us® stores nationwide for the month of December, and rolling out to additional retailers beginning in January. The highly stylized figures, which capture the personalities of the Teenage Mutant Ninja Turtles, each come with a different vehicle and feature a unique flywheel so kids can rev and send them sprinting into action.
“As the company behind the popular Teenage Mutant Ninja Turtles toy line for decades, Playmates Toys continually strives to develop innovative new play patterns which allow fans to experience their favorite characters in unique and entertaining ways,” said Karl Aaronian, Senior Vice President of Marketing, Playmates Toys. “The T-Sprints collection offers fans a humorous, unique new experience, bringing the personalities of each Turtle to life in whole new way.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7404458-playmates-toys-t-sprints-toys-r-us-tmnt/
On Saturday, May 21, 2016, Keep Memory Alive will host its extravagant 20th annual Power of Love™ gala at Las Vegas Arena honoring Tony Bennett with a spectacular 90th birthday celebration. True to its now-legendary style, the Power of Love gala will feature one-of-a-kind performances, exciting live auctions, remarkable wine and cocktails and exquisite cuisine by celebrity chef Wolfgang Puck. Now in its 20th year, the gala continues to raise funds in support of Cleveland Clinic Lou Ruvo Center for Brain Health.
Tony Bennett, who recently visited Cleveland Clinic Lou Ruvo Center for Brain Health commented, “During my tour of the Center, I saw first-hand the incredible care provided and ground-breaking initiatives in place, and I am honored to know that all proceeds from this 90th birthday event will benefit Keep Memory Alive and Cleveland Clinic Lou Ruvo Center for Brain Health.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7724851-keep-memory-alive-tony-bennett/
Havana will host the XVIII edition of the Habanos Festival, from February 29 to March 4, and present the most important launches for 2016. This year, Cohiba, the most exclusive Habanos brand, will play a special role because of its 50 Anniversary. The Hoyo de Monterrey brand will also have a significant presence with the presentation of Reserva Cosecha 2012. The Cuaba brand, celebrating its 20th Anniversary, will be launching an exclusive special edition for La Casa del Habano and the H. Upmann brand will introduce a significant addition to its regular line.
For five days, the guests attending the XVIII Habanos Festival will enjoy a full agenda focused on the world’s best tobacco. The Festival will begin with the Trade Fair, on February 29, that will attract over 1.500 attendants from more than 50 countries. The Welcome Evening, at the Old Tobacco and Wood Warehouse, will feature the presentation of Hoyo de Monterrey Reserva Reserva 2012.
To view the multimedia release go to:
http://www.multivu.com/players/uk/7757451-havanna-annual-event-tobacco-the-habano/
The new edition of the Habanos Festival will feature an outstanding international musical line-up. For five whole days, from the 29th of February to the 4th of March, this annual event dedicated to Habano cigars will gather more than 1,500 attendees from over 50 countries that will discover this year’s major launches in an exclusive and inspiring setting.
The Welcome Event, dedicated to the Hoyo de Monterrey Reserva Cosecha 2012, will have Alexander Abreu, renowned trumpet player, composer and winner of a Latin Grammy, and his group Havana D’Primera to close the evening. On the other hand, the Gala Evening, in tribute to Cohiba on its 50th Anniversary, will feature performances by such distinguished artists as Chucho Valdés, the Cuban pianist and composer, winner of five Grammys and three Latin Grammys; Estrella Morente, the Spanish Flamenco singer; or Jorge Drexler, the Uruguayan singer and songwriter, winner of an Oscar and two Latin Grammys. They will share the stage with rising popular international names in Cuban music such as Alain Pérez, Geidi Chapman and Cucu Diamantes.
Talent will also be enjoyed at the International Habanosommelier contest, that this year celebrates its 15th anniversary, and will bring together the world’s best “Habanosommeliers”, the winners of all the previous editions, with the challenge of finding the “Maestro de Maestros” of Habanos pairings with the most famous drinks and cocktails.
To view the multimedia release go to:
http://www.multivu.com/players/uk/7767951-top-music-artists-to-play-habanos-festival/
KitchenAid, long known for the power, durability and eye-catching design of its iconic countertop appliances, is introducing the most powerful blender in the market.
Scheduled for availability in May, the new KitchenAid® Pro Line® Series Blender will be offered in two models launching exclusively at Williams-Sonoma. Both models feature a 3.5 Peak HP motor, a self-cleaning cycle and a 10-year warranty. The upgraded models provide the added convenience of a dual-wall Thermal Control jar that quickly heats blended ingredients in as little as four minutes, stays cool to the touch, and retains the temperature for hot soups and sauces. They also feature three pre-set Adapti-Blend™ recipe programs for Soup, Juices and Smoothies.
To view the multimedia release go to:
http://www.multivu.com/players/English/7766752-kitchenaid-pro-line-series-blender/
BLACK+DECKER™ launches POWERCOMMAND™ Outdoor Power Tools, just in time for spring. BLACK+DECKER’s new String Trimmer, Sweeper, and Hedge Trimmer each incorporates one of three innovative POWERCOMMAND™ features to help solve common user frustrations.
BLACK+DECKER’ 20V MAX* EASYFEED™ String Trimmer (MSRP $99) allows the user to easily and reliably feed trimmer line with the simple push of the EASYFEED™ button, putting control back into the user’s hands without the hassle of bumping. The 20V MAX* POWERBOOST Sweeper (MSRP $89) gives the user a surge in blowing speed of up to 130 MPH with the push of a button. Users can loosen stubborn debris or operate the Sweeper in non-boost mode for additional runtime during less rigorous tasks and for more precise control in moving debris. Finally, the 20V MAX* POWERCUT™ Hedge Trimmer (MSRP $99) puts added cutting control in the user’s hands with the POWERCUT™ feature, which allows the user to Power Through Jams with the Push of a Button™.
To view the multimedia release go to:
http://www.multivu.com/players/English/7517852-black-decker-smartech/
IHG (InterContinental Hotels Group), one of the world’s leading hotel companies, is renewing its relationship with actor/comedian Rob Riggle as the Holiday Inn Express® brand’s first-ever Creative Director. In a role created just for him, Riggle will tap into his wit and “smarts” to showcase the simple pleasures at Holiday Inn Express hotels that help guests enjoy a little bit of nice to help them leave ready for anything – like a restful night of sleep, an energizing breakfast or a good, fast cup of coffee at the push of a button.
The Holiday Inn Express brand will feature Riggle – actor, comedian and coffee connoisseur – in its latest Stay Smart® campaign spots. As his first order of business, Riggle is implementing the brand’s new beverage offering – a Keurig® K130 in-room brewing system in every guestroom – making morning coffee intake easier and faster than ever before for Holiday Inn Express guests. The new Keurig brewers are the first of several contributions from Riggle to follow in the coming months.
To view the multimedia release go to:
http://www.multivu.com/players/English/7789551-holiday-inn-express-keurig-brewers/
blu, the brand which pioneered electronic vaping, will launch a new global brand and marketing campaign, under the tagline “Just You & blu.”
The campaign celebrates the individualistic lifestyles of blu consumers – each representing an independent spirit, carving their own paths in life and enjoying blu along the way. The “Just You & blu” campaign will feature television and cinema commercials, print ads and billboards, as well as digital and social content. “Just You & blu” will premier April 4 in the United States, United Kingdom, Italy and France.
blu has been the innovator in electronic vaping since the brand was introduced in 2009, and continues to evolve as the ultimate consumer vaping experience.
“blu is the most iconic brand in the electronic vaping category,” said John Wardley, Chief Marketing Officer for Fontem Ventures, blu’s parent company. “This campaign will serve to solidify and grow the leadership position blu enjoys in the US and the UK, while introducing the brand to new consumers in our two launch markets, Italy and France.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7801651-just-you-and-blu/
New Amsterdam® Vodka is teaming up with talented street artists across the country to launch the “It’s Your Town” Street Art event series– an eight-city tour showcasing original works by local artists that celebrate the vibrant culture and people who make each city come alive. Each artist will draw inspiration from their city surroundings to create eight original pieces of work. The crown jewel of each exhibition will be a larger-than-life outdoor mural for the entire city to enjoy.
The final collection of “It’s Your Town” artwork will feature pieces from all eight artists, creating an opportunity for fans across the country to recognize and celebrate the individual culture that makes their cities unique.
To view the multimedia release go to:
http://www.multivu.com/players/English/7808951-new-amsterdam-vodka-its-your-town/
Clayton, one of America’s largest homebuilders, will celebrate its 60th anniversary at this year’s annual Berkshire Hathaway shareholders meeting in Omaha, where it will highlight the company’s history and impressive growth, as well as feature The Patriot home on display.
Clayton has grown to become a large homebuilder in the U.S manufactured housing industry, providing families with affordable, quality homes since Jim Clayton sold his first home in 1956. Over the last 60 years, the company has remained true to its core values, including “taking care of the communities we live in.”
Clayton is aiding Hope for the Warriors®, a nonprofit organization that provides services for wounded war veterans and their families. For every Patriot home sold, the company is donating $100 to Hope For The Warriors®. Through this donation program, the company has given tens of thousands of dollars to Hope for the Warriors®, and that number continues to grow.
To view the multimedia release go to:
http://www.multivu.com/players/English/7716453-clayton-60th-anniversary/
BLACK+DECKER™ announces its new line of award-winning** SMARTECH™ Batteries, which use Bluetooth® Technology to connect to the new BLACK+DECKER Mobile App. The free BLACK+DECKER Mobile App has three components: My Products, Messages, and Projects. Combined with the new SMARTECH™ Battery USB charging feature, the app and batteries connect tools with technology to enhance the DIY experience.
The BLACK+DECKER Mobile App links with SMARTECH™ Batteries to provide a variety of functions. In the My Products section of the app, users can not only view a list of their connected batteries, but they can also select and interact directly with an individual battery when in range. From there, users can access four key functions: enable or disable the battery, view the percent of the battery’s remaining charge, turn on the locate feature to find a missing battery, or activate the battery’s integrated USB port. When activated, this port can power external devices, such as tablets and phones, connected via USB.
To view the multimedia release go to:
http://www.multivu.com/players/English/7517854-black-decker-smartech-bluetooth/
