Starting March 26, cola lovers everywhere will be invited to get a first taste of new Pepsi NEXT, a game-changer in the cola category and the first to deliver real cola taste with 60% less sugar than Pepsi-Cola.
“We’re on a mission to get consumers to experience the real cola taste of Pepsi NEXT for themselves,” said Angelique Krembs, Vice President TM Pepsi Marketing. “We’re excited that after years of research and development, we’ve unlocked the great taste of Pepsi NEXT, the choice for consumers who want real cola taste with less sugar.”
Research has shown that there is a segment of consumers who are resistant to both regular, full-sugar cola and diet cola offerings. These consumers love the taste of Pepsi but they don’t believe you can achieve full-flavor taste with a diet cola. The launch of Pepsi NEXT is intended to fulfill this unmet need in the category.
To view Multimedia News Release, go to http://www.multivu.com/mnr/54979-pepsi-next
CEOs remain optimistic about prospects for the economy as well as the outlook for their own firm’s performance in the midst of persistent economic and political uncertainties. The Vistage CEO Confidence Index was 105.1 in the 1st quarter 2012 survey, up from 98.8 in Q4 and 83.5 in Q3 of last year. Confidence is at its highest level since 105.2 was recorded at the start of 2011. Expected economic gains have prompted CEOs to continue to slowly expand employment in anticipation of higher sales; nonetheless, 84% of the CEOs surveyed said they’ve learned to be more productive with fewer employees. The Q1 2012 results reflect the sentiments of 1,854 small business CEOs surveyed from March 5-16, 2012.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/vistage/51157/
According to Genworth’s (NYSE: GNW) 2012 Cost of Care Survey, the cost to receive care in the home remained unchanged from 2011 to 2012 and home care costs have also risen less dramatically over the past five years than for other types of long term care services.
“Overwhelmingly, Americans prefer to receive long term care in the home and the relatively muted increase in home care costs over the past few years can be viewed as a positive for consumers,” said Steve Zabel, senior vice president of Long Term Care at Genworth. “Consumer demand for home care services has led to a proliferation of home care services providers and more choice for consumers. This competition has kept home care costs relatively stable, especially when compared to the cost of care in a nursing home or assisted living facility.”
To view Multimedia News Release, go to http://www.multivu.com/mnr/54344-genworth-financial-2012-cost-of-care-survey-long-term-care
Want to keep employees satisfied in their jobs without one foot out the door? Give them a little credit, a new OfficeTeam survey suggests. Nearly half (49 percent) of workers interviewed said they would be somewhat or very likely to leave their current position if they didn’t feel appreciated by their manager.
To view Multimedia News Release http://www.multivu.com/mnr/55074-officeteam-survey-video-bloopers-employee-recognition-ideas
Today, Race Imboden, 2011 graduate of The Dwight School, was officially named to the United States Olympic Team by the US Fencing Association. After the fourth World Cup event, he mathematically qualified for the Olympics in Men’s Foil based on his high team rankings. Mr. Imboden is currently #6 in the FIE (Fédération Internationale d’Escrime) World Senior Rankings, #2 in the USA Fencing Division I (Senior), and #2 in the USA Fencing Under 19 Division (Junior).
“I couldn’t be more excited and honored to be competing as a member of Team USA, especially in London because my mother’s home country is England. For nine years, I have been working toward this goal with the amazing support and sacrifice of my parents to whom I’m eternally grateful. I’m also grateful to The Dwight School, which helped me to achieve my dream of competing in the Olympics by allowing me the time and flexibility to train, travel the world, and compete while I was a student,” said Mr. Imboden.
To view Multimedia News Release, go to http://www.multivu.com/mnr/55749-race-imboden-dwight-school-alumnus-united-states-olympic-fencing-team
As Britain prepares for a summer of sport, Steve Backley, former javelin world record holder and Olympian turned business motivator and author, calls on British businesses to encourage competition, following two polls showing many embrace competition at work.
The first report, carried out by The National Business Awards in partnership with Orange, shows that 65% of workers agree winning is important to them, with over two thirds believing healthy competition brings out the best in people and almost 40% acknowledging they enjoy a competitive environment at work. However, many employees say competitiveness is not encouraged in their workplace enough.
Over 40% say being rewarded for their achievements at work encourages them to ‘up their game’, yet nearly 60% said they are not praised enough by bosses when they do well at work. Over half of the workers canvassed also said they would like to feel part of a winning business and would be proud if their place of work was recognised by winning an external award.
To view Multimedia News Release, go to http://www.multivu.com/mnr/53807-national-business-awards
Brand USA, the new tourism marketing entity responsible for promoting the United States to world visitors, unveiled the USA’s first-ever comprehensive marketing campaign today during a press conference at International Pow Wow, the largest U.S. travel trade show held this week in Los Angeles. The campaign showcases the diversity of experiences available in the United States in a fresh and unexpected light, inviting visitors to “Discover this land, like never before.”
“Our goal is nothing short of rekindling the world’s love affair with the USA – the place, the spirit and the dream,” said Brand USA CEO Jim Evans. “We want to spread America’s message of welcome around the world and invite travelers to experience the limitless possibilities the United States has to offer. So we asked ourselves, ‘how can we best speak to multiple countries, across countless languages and cultures?’ We found the answer lay in the only truly universal language—music.”
To view Multimedia News Release, go to http://www.multivu.com/mnr/55891-usa-international-travel-campaign-discover-this-land-like-never-before
Mr. Freeze: Reverse Blast was introduced at Six Flags St. Louis today with St. Louis Cardinal and World Series MVP David Freese on-hand for the first official ride. Eighteen members of Big Brothers Big Sisters of St. Louis joined Freese for the inaugural launch-ride on the park’s newest twist to one of its most popular thrill rides. Mr. Freeze: Reverse Blast sends riders backwards through a 190-foot tunnel, into a 180-degree inversion, then climbs more than 200-feet in the air where they will find themselves suspended, dangling in the air, before repeating the entire chilling experience.
“I have been coming to Six Flags since I was a kid and the roller coasters have always been my favorite,” said Freese. “I was really excited to ride Mr. Freeze: Reverse Blast. The backwards launch and experience of going up the tower facing straight down is a real rush.”
To view Multimedia News Release, go to http://www.multivu.com/mnr/55951-mr-freeze-reverse-blast-launches-at-six-flags-st-louis
Helzberg Diamonds is proud to announce a partnership with leading jockey, Javier Castellano, rider of Gemologist in the 2012 Kentucky Derby on May 5, 2012. Castellano will drive awareness for Helzberg’s featured products in advance of the 138th Run for the Roses.
“Our customers consider us their gemologist, so it was a natural fit since Javier is riding Gemologist in the 2012 Kentucky Derby,” said Beryl Raff, chairman and CEO of Helzberg Diamonds. “We are thrilled to partner with Javier, who is an incredible athlete and a true success story. He has worked his way to the pinnacle of racing success after years of dedication and hard work.”
To view Multimedia News Release, go to http://www.multivu.com/mnr/56000-helzberg-diamonds-jockey-javier-castellano-on-gemologist-kentucky-derby
Sixty percent of young adult drivers (16-24) said they have texted while driving, according to a national survey released by the Ad Council. To educate young adult drivers about the dangers of texting while driving, the National Highway Traffic Safety Administration (NHTSA), the State Attorneys General and Consumer Protection Agencies, and the Ad Council today revealed new public service advertisements (PSAs) featuring NASCAR driver Kasey Kahne®. The new PSAs are being unveiled today to coincide with the first nationwide Stop the Texts Day, and the start of National Youth Traffic Safety Month.
To view Multimedia News Release, go to http://www.multivu.com/mnr/55966-NASCAR-driver-Kasey-Kahne-and-the-Ad-Council-prevent-texting-and-driving
In the 2011/2012 vacation season, Riu Hotels & Resorts will open four new hotels in Mexico, Caribbean and Costa Rica and overhaul four more. Riu Hotels & Resorts is one of Apple Vacations’ most popular hotel chains. In 2011, 10 Riu Hotels in Mexico, the Caribbean and Costa Rica were awarded the Golden Apple Award for exceptional service, quality and value, as rated by Apple Vacations’ customers.
“Apple Vacations has had a long and successful partnership with Riu Hotels,” said Sandy Babin, Apple Vacations’ Vice President of Marketing. “Since 1998, Apple Vacationers have enjoyed Riu Resorts, referred their friends and returned time and again to experience Riu’s exceptional service and consistency.”
To view Multimedia News Release, go to http://www.multivu.com/players/English/55585-apple-vacations-riu-hotels-and-resorts
This London 2012 Olympics video, was created as a motivational piece also for the legacy of London 2012. Look at what is being said and ask yourself, are you going for what you want in your life, or are you busy watching other people and staying stagnant. This video was made at a point where it was hard to feel like a WINNER, but there is nothing more powerful than being able to express yourself through creativity. Go for your dreams, never stop. Chiller Scheme's And The Winner is... Video Presentation outlines what is needed to be a Winner (link here) - http://www.youtube.com/playlist?list=PL11195D972F3CE84E Follow Chiller Scheme's Twitter here :- Chiller Scheme Twitter - http://www.twitter.com/mrscheme
