Just Born Quality Confections, the makers of iconic candy brands such as PEEPS®, MIKE AND IKE®, HOT TAMALES® and GOLDENBERG’S® PEANUT CHEWS® is excited to announce that the one and only Energizer Bunny™ has been selected as the new PEEPS® Celebrity Creative Director. The Pink PEEPS® Bunny searched far and wide to find the perfect creative partner to help drum up new energy for the 2018 Easter product line. With his power-packed, unstoppable nature, the Energizer Bunny™ was the best choice for the job.
“It’s no surprise that Easter is THE holiday for PEEPS®, and after 65 years we needed ‘some -bunny’ to help re-energize the brand’s product offerings and help us power up innovation,” said the Pink PEEPS® Bunny, Director of Bunny Operations (via translator.) “Who better to help power up innovation than the coolest symbol of long-lasting energy – the Energizer Bunny™, plus he kind of looks like me!”
To view the multimedia release go to:
https://www.multivu.com/players/English/8288951-peeps-energizer-bunny-easter-creative-director/
GAC Motor, China’s leading automaker, released a new brand image and corporate culture for the company’s decennial celebration. The new vision, which aims to highlight the aspirations of one of China’s leading auto brands as it begins to embark on its next stage of development.
“Achieving great progress in business not only depends on high-quality products and brand strength but also in the guidance of corporate culture,” said Yu Jun, President of GAC Motor. “Therefore, GAC Motor upon celebrating its 10th anniversary has decided to update our image with a new brand slogan and a renewed effort to upgrade our corporate culture. Aiming to further, empower, motivate and inspire our workforce to ensure our continued long-term development into the next decade.”
To view the multimedia release go to:
https://www.multivu.com/players/English/8379451-gac-motor-10-year-anniversary-road-to-greatness-campaign/
Havana, the Cuban capital that is celebrating its 500th Anniversary, is getting ready to host once again the XXI Habanos Festival. The biggest international event of the world’s best tobacco, the Habano, will be held from 18 to 22 February. Enthusiasts of this unique product from all corners of the world will participate in a Festival that will see the San Cristóbal de La Habana, Hoyo de Monterrey and Trinidad brands taking centre stage.
Attendees from more than 60 countries are expected will enjoy a comprehensive programme full of activities designed to explore some aspects of the Habanos culture: tours of plantations in Vuelta Abajo*, in the Pinar del Río* region, as well as visits to the factories responsible for producing this year’s biggest launches. Other highlights include three evenings of the best live music from renowned international artists, the finest gastronomy in Cuba, Habanos tastings and a wide range of beverages from different corners of the world.
To view the multimedia release go to:
https://www.multivu.com/players/uk/8493751-the-xxi-habanos-festival-kicks-off/
Disney overtook Apple for the first time in MBLM’s Brand Intimacy 2019 Study, which is the largest study of brands based on emotions. The two were followed by Amazon, which came in third. The top 10 was also increasingly dominated by media & entertainment brands, comprising four out of the 10, up from three last year. The remaining brands in the top 10 were: Chevrolet, Netflix, Harley-Davidson, PlayStation, YouTube, Ford and Chick-fil-A. Brand Intimacy is defined as the emotional science that measures the bonds we form with the brands we use and love.
To view the multimedia release go to:
https://www.multivu.com/players/English/8472451-mblm-brand-intimacy-study-2019/
The XXI Habanos Festival recently took place on the 18 to 22 February in Havana, Cuba. In light of this, Habanos now want to reveal the main criteria for choosing a Habano cigar. The Co-Presidents of Habanos, S.A., the world leader in the marketing of these premium cigars through its 27 brands, believe that undoubtedly the time available is the most relevant criterion to select a Habano, one of the world’s most premium cigars.
According to Inocente Núñez, Co-President of Habanos S.A, there are “two important aspects” when choosing a Habano, “the time we have available and the time of day we are going to be enjoying it”. The time could be from twenty minutes to an hour and twenty minutes.
To view the multimedia release go to:
https://www.multivu.com/players/uk/8509551-habanos-reveal-criteria-choosing-habano/
