Jockey International, Inc. announces the launch of their new television spot featuring pro quarterback, Heisman trophy winner and Jockey spokesman, Tim Tebow. Tebow is the face of Jockey® staycool, Jockey’s newest collection of innovative underwear, designed to help regulate skin temperature and keep you cool and comfortable.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/jockey/49431/
In their ongoing commitment to support fearless women, Secret Deodorant has created the Mean Stinks program; a supportive Facebook community that gives young women the courage to stand up to a stinky behavior – bullying. To help this cause, Secret is partnering with relatable role models—Amber Riley, best known as Mercedes on the hit FOX show Glee, and Rachel Simmons, nationally renowned relationship expert—to start a movement of “nice.” Together they are giving young women the strength to face challenges associated with bullying and mean behavior. Secret is also partnering with PACER’s National Bullying Prevention Center by donating a portion of proceeds from select Secret Clinical Strength purchases to it’s prevention efforts.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/meanstinks/50863/
Today’s U.S. healthcare providers face a three-pronged deluge of demands from patients, insurance companies, and the government. To successfully address these new and evolving expectations, members of the medical sector must leverage the capabilities of new wireless technologies – or fall behind their more savvy competitors.
Frost & Sullivan recently published a whitepaper, Mobile Devices and Healthcare: What’s New, What Fits, and How Do You Decide?, which examines the strengths and drawbacks of four major mobile device types – smartphones, tablets, push-to-talk communication devices, and machine-to-machine (M2M) remote medical monitoring devices. Each device category is evaluated for application in three unique environments – the hospital, physician’s office, and the patient’s home. Criteria for selecting a mobility partner are also discussed.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/frostsullivan/51532/
Verizon managers continue to step up to provide solid service on day five of a strike by the Communications Workers of America and the International Brotherhood of Electrical Workers, answering customers’ calls, performing general customer service and responding to an increasing number of incidents of sabotage.
The company’s call centers answered 91 percent of incoming calls on Wednesday, and Verizon management call centers have repaired dozens of acts of sabotage to its network facilities since Aug. 6. In the face of adverse conditions, Verizon managers continue to increase their productivity while focusing on restoring customers’ service.
To view Multimedia News Release, go to http://www.multivu.com/mnr/51704-verizon-responds-to-union-strike
As merchants prepare for the coming holidays, more and more of them are turning to payment alternatives such as layaway to help shoppers get the most out of the busiest shopping season of the year. Kmart and Sears, however, have proudly been providing budget-conscious families with the convenience of layaway year round, recognizing that families face financial pressure no matter the time of year.
To view Multimedia News Release, go to http://www.multivu.com/mnr/52104-sears-kmart-year-round-layaway-enables-shoppers-to-purchase-necessities
No one understands the challenges women face when shopping for intimate apparel better than Maidenform. For decades, the company has worked tirelessly to create products that make the process easier, such as its new ADJUSTS-TO-ME™ collection. This collection of bras, panties and shapewear in self-adjusting fabric and elastics will hit stores this October and will offer women customized support and comfort suited to their unique curves.
To view Multimedia News Release, go to http://www.multivu.com/mnr/52339-maidenform-adjusts-to-me-fabric-and-elastic-intimate-apparel-collection
Metcalf Institute for Marine & Environmental Reporting presented The Grantham Prize for Excellence in Reporting on the Environment to James Astill of The Economist at the 2011 Grantham Prize Awards Ceremony. Astill received US$75,000 for “The World’s Lungs: Forests, and How to Save Them,” a commanding 8-part special report on the state of global forests and the rising threats they face from human exploitation and climate change.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/grantham/51097/
Six Flags Magic Mountain transforms from a “theme park” to a haunted “scream park” for its 19th season of Fright Fest, Southern California’s most thrilling Halloween experience. This season marks the biggest Fright Fest in the park’s history with four new scare zones, three new mazes, two new shows and extended park hours on Fridays and Saturdays.
Six Flags Magic Mountain offers 10 more days of terrifying haunted mazes, roaming zombies and spooky shows and is adding a “twisted” element to some of its monster coasters by turning off the lights, leaving riders to face their fears literally in the dark. And, the Fright Fest exclusive that coaster fanatics wait for all year … the transformation of one of the largest, most celebrated coasters in the world … Colossus runs backwards! Running the remaining three frightfully fun weekends, Fright Fest at Magic Mountain leaves no tombstone unturned, bringing guests the ultimate sensory overload for every range of fear. For the little monsters, a Trick or Treat Trail, Kid Scaryoke and Halloween Crafts round out the activities.
To view Multimedia News Release, to go http://multivu.prnewswire.com/mnr/sixflags/51974/
Helping defy time, Amway’s ARTISTRY® brand announces the launch of ARTISTRY Creme LuXury Eye. The eye area claims the thinnest skin on the face – an area prone to sun and environmental damage, and first to show the visible signs of aging. Creme LuXury Eye helps skin act up to 15 years younger by delivering a total transformation 360° around the upper and lower eye area.
To view Multimedia News Release, go to http://www.multivu.com/mnr/51140-amway-launches-artistry-creme-luxury-eye
U.S. insurance companies continue to face an uncertain future. Evolving regulatory requirements and a still-shaky economy coupled with more demanding consumers, combine to present a new set of challenges to insurers today. While weaker companies continue to shake out, remaining contenders must realize that survival and success will depend largely on their willingness to innovate.
Frost & Sullivan recently published a whitepaper, Using Mobile Solutions to Improve Insurance Sector Performance, which examines how mobile technology can help control cost, manage risk and create new revenue.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/frostsullivan/53280/
Right now, more than 136,000 Americans are sporting and supporting moustaches for Movember, the global men’s health charity that raises awareness and funds to change the face of men’s health (moustache is the preferred spelling by Movember and its partners). While the moustache is a powerful conversation starter that Movember participants are proud to wear, grooming and styling the Mo (moustache) is often a new-found challenge. According to Wahl, a leading manufacturer of men’s facial hair trimmers and shavers, many men don’t have experience growing or grooming a moustache. For insight, Wahl and Movember turned to Milwaukee Brewers ace closer, John Axford, known for his ninth inning magic as much as his signature Fu Manchu.
To view Multimedia News Release, go to http://www.multivu.com/mnr/53346-wahl-movember-moustache-grooming-tips-from-john-axford-for-men-s-health
No conversation is more top-of-mind for today’s business and marketing leaders than the impact of social media on the changing face of business in this tough economy.
Simon Mainwaring, author of the New York Times, Wall Street Journal, and Amazon bestseller “We First: How Brands and Consumers use Social Media to Build a Better World”, is at the forefront of this discussion, as he proposes a vision for the re-purposing of the private sector that he characterizes as a shift from “Me-First” to “We-First” capitalism. So timely is his proposal that Amazon named it a Top 10 Business Book for 2011, and strategy+business named it their best Marketing Book of 2011, stating, “We First is that rare marketing book that is truly visionary.”
To view Multimedia News Release, go to http://www.multivu.com/mnr/51616-we-first-social-branding-seminar-simon-mainwaring
