More than half of America’s boomer caregivers, ages 40 to 60, need support and help, according to a new survey conducted by AARP and the Ad Council. The survey coincides with the launch of a new multimedia public service advertising (PSA) campaign created to provide information and support to the more than 42 million unpaid caregivers nationwide, many of whom feel isolated and alone in caring for their loved ones. The new Caregiver Assistance PSAs, created pro bono by ad agency Butler, Shine, Stern & Partners (BSSP), illustrate the physical, emotional and mental strain on caregivers, communicating that there is help and “together we can be stronger.”
To view Multimedia News Release, go to http://www.multivu.com/mnr/57429-caregiver-assistance-aarp-ad-council
According to a survey released by the Ad Council today less than half (44%) of parents in the U.S. report that their child brushes their teeth twice a day or more. In time for back-to-school season, the Ad Council is joining The Partnership for Healthy Mouths, Healthy Lives, a coalition of more than 35 leading dental health organizations, to debut Kids’ Healthy Mouths, their first joint national multimedia public service campaign designed to teach parents and caregivers, as well as children, about the importance of oral health and the simple ways in which they can help prevent oral disease. The English and Spanish-language public service ads are being distributed to media outlets nationwide today.
To view Multimedia News Release, go to http://www.multivu.com/mnr/57426-ad-council-kids-healthy-mouths-2min2x-oral-health
To help professionals and do-it-yourselfers weatherize and make home improvements faster, DAP Products Inc. today announced the introduction of the newest innovation in premium sealants. The newly-formulated DAP® 3.0™ line establishes first-to-market technology with high-performance sealants that are both paintable and water resistant in 30 minutes. In addition, DAP® 3.0™ is low odor, VOC-compliant (volatile organic compounds) and backed by a lifetime guarantee.
To view Multimedia News Release, go to http://www.multivu.com/mnr/57526-dap-introduces-newest-innovation-in-high-performance-sealants
The new Jamba “At Home” Greek Yogurt Superfruit Smoothies (www.athomesmoothies.com) are fat-free and naturally low in sugar and calories. The non-fat Greek yogurt provided in each package results in a creamy smoothie that offers 50 percent more protein than the Strawberries Wild variety of Jamba “At Home” smoothies.
To view Multimedia News Release, go to http://www.multivu.com/mnr/57115-jamba-juice-greek-yogurt-superfruit-smoothies-at-home-kit
The 2012 Summer Olympic Games, officially the Games of the XXX Olympiad, also known informally as London 2012, began in London, United Kingdom on 27 July and will continue until 12 August 2012. The first event, the group stages in women's football, began two days earlier, on 25 July. More than 10,000 athletes from 204 National Olympic Committees are expected to participate.
http://en.wikipedia.org/wiki/2012_Summer_Olympics
http://www.babysensellc.com The idea of
flying on a plane with a baby can be quite intimidating, especially
when your child is less than one year old, although you can’t entirely
control what will happen in-flight or at the airport, it is very
important for the parents to make the necessary preparations in order
to fly comfortably with their baby. Find out more on how you can
protect your baby at http://www.babysensellc.com
Hotels.com® has long been an authority on lodging around the world, but savvy travelers know that there is more to finding the perfect place than just the hotel property alone. That’s why vacationers rely on the experts at Hotels.com to provide insider information on key trip-planning elements, such as food and activity trends, to make their journey a success. Today, the online booking expert has released the results of a global survey of 27,000 travelers that discovered some core facts about American food preferences internationally and domestically.
To view Multimedia News Release, go to http://www.multivu.com/mnr/52876-hotels-com-worlds-best-food-survey-results
KCET, the nation’s largest independent public television station serving Southern and Central California, has launched Your Turn To Care (www.yourturntocare.org), a robust website designed to serve as a resource for families, caregivers and seniors across the country who are faced with the challenge of taking care of ailing or aging loved ones or dealing with aging-related issues.
Developed by KCET as a companion to its original television series Your Turn To Care, hosted by Holly Robinson Peete, the enhanced Your Turn to Care website encourages visitors to ‘Watch, Explore and Connect’ through more than 60 original videos featuring expert advice on topics ranging from caregiving and finance to health and wellness, dementia and Alzheimer’s disease.
To view Multimedia News Release, go to http://www.multivu.com/mnr/57354-kcet-elder-care-your-turn-to-care-website
American households are carrying an average of nearly $16,000 of credit card debt, which translates into more than $2,000 in finance charges and fees each year, according to the Federal Reserve.
Even with statistics like these, freedom from debt is an achievable goal for every family. The first step in regaining control is to take an honest look at your overall financial picture. The experts at Money Management International have developed a “debt test” to help consumers’ asses their financial standing.
To view Multimedia News Release, go to http://www.multivu.com/mnr/52437-mmi-offers-advice-for-paying-down-debt-do-you-pass-the-debt-test
At its annual meeting of more than 10,000 financial representatives and staff members today, Northwestern Mutual announced its new multi-year philanthropic program to fight childhood cancer. The effort, through the Northwestern Mutual Foundation, builds upon the company’s legacy of helping children and families. It leverages Northwestern Mutual’s field force throughout the country to implement a range of community events and programs to raise awareness and money for pediatric cancer.
To view Multimedia News Release, go to http://www.multivu.com/mnr/53645-northwestern-mutual-philanthropic-campaign-pediatric-cancer-research
An eye-opening stat: almost 70 percent of people from around the world would rather give up 10 years of their life, or even sacrifice one of their limbs, than lose their eyesight. Yet less than one third of those polled take the basic steps necessary to preserve eye sight, according to the “Barometer of Global Eye Health,” a new global survey released today by Bausch + Lomb.
This first-of-its-kind public opinion poll sheds new light on the state of consumer awareness, attitudes and behaviors related to eye health. While 80 percent of visual impairment is preventable if detected and treated early enough, according to the findings not enough people are getting regular eye exams and their reasons for doing so vary wildly.
To view Multimedia News Release, go to http://www.multivu.com/mnr/57240-bausch-lomb-globally-losing-sight-of-our-eye-health
Amway recently launched NUTRILITE® Ultimate Bone Health Solution, a new product containing two different nutritional supplements to help not only build bone, but also preserve and strengthen it. Bone health is a significant concern in the U.S., where it’s estimated that more than 61 million women and men aged 50 and over will be affected by either osteoporosis or low bone mass by 2020.
Amway also introduced the new NUTRILITE Bone Health app with information, tips, and questions to assess osteoporosis risk. NUTRILITE is the world’s No. 1 selling vitamins and dietary supplements brand and is available exclusively from Amway Independent Business Owners.
To view Multimedia News Release, go to http://www.multivu.com/mnr/55816-amway-nutrilite-ultimate-bone-health-solution-reduce-risk-of-osteoporosis
