Honey Bunches of Oats is launching a new 360-degree marketing campaign to encourage fans to rethink the classic cereal, which has two varieties – Honey Roasted and Almond – among the top 10 favorite cereals in America. The new “THIS. IS. EVERYTHING.™” campaign celebrates the multiplicity of the product, from the crispy flakes to the crunchy granola oat clusters and the sweet touch of honey, while emphasizing a bowl of Honey Bunches of Oats is greater than the sum of its parts. Multiple touchpoints are being utilized to bring the fully integrated campaign to life in order to engage consumers in person, online, offline and on multiple screens. Across all marketing levers, the work interweaves memes from social media and pop culture references to tell the brand story and allow consumers to play with and make the content their own.
The campaign kicks off with new commercial spots hitting airwaves in August. Two versions of the commercial were created specifically to engage both General and Hispanic audiences. The English-language spots mash-up iconic images with current pop culture memes to relay the timelessness and multi-sensorial experience of the cereal. The Spanish-language spots maintain the style and tone of these ads, but use images centered on cultural nostalgia and family. The ads will air across A+E Networks, Disney, NBCUniversal, Scripps Network Interactive, Turner, Viacom, and Univision Network, amongst others, in both :15 and :30 spots.
To view the multimedia release go to:
http://www.multivu.com/players/English/7906751-honey-bunches-of-oats/
For the past six years Brookdale, the nation’s largest senior living provider, has fulfilled its residents’ life-long dreams and Wishes by partnering with Wish of a Lifetime™, an organization dedicated to shifting the way society views and values our oldest generation. During this time, some of the most exciting Wishes have taken place in the skies above. Since the partnership began, more than 70 aerial themed Wishes have been granted to Brookdale residents who had dreams of skydiving, taking helicopter tours, flying fighter jets and more.
“Seeing our residents fulfill their Wish of a Lifetime through these incredible aviation adventures shows how older adults continue to act on their dreams and passions,” says Sara Terry, vice president of resident and family engagement. “We are always thrilled to find opportunities for our residents to enrich their lives and honor their spirit.”
To view the multimedia release go to:
http://www.multivu.com/players/English/77221510-brookdale-senior-wish-of-a-lifetime/
What can I say about this one that I haven't said before? ....... "SCOOBY DOOBY DOO DOOWAH" ..... I don't think that I've ever said that before on any of my prior songs ..... Maybe I said "Zippity Doo Da" or "Yabba Dabba Doo." ...... What I did do this time was to sneakily rip a vocal line off of a marvelous singer going by the name of Isabella Peter Blue "No relationship to Little Boy Blue" and inserted her voice into this song ..... A little extra sugar and spice for this new cake that I baked. You can check her out at https://www.youtube.com/user/isaanabella/videos
Lyrics
When I was a little child, the other children put me down.
They always used to laugh at me and never let me hang around.
But then one day my Grandma taught me some very simple words to say
and now I say them night and day and I say them every time I play. I say
Scooby Dooby Doo Doowah. Scooby Dooby YEA
Scooby Dooby Doowah. Shooby Dooby Doowah. Scooby Dooby night and day.
Scooby Dooby Doo Doowah. Scooby Dooby YEA
Scooby Dooby Doowah. Shooby Dooby Doowah. Scooby Dooby night and day.
And so my Grandma said to me to scurry outside and play.
The other children saw me coming so they turned around to run away.
But then I thought about these words that Grandma had sang to me.
The other children turned around and they came back running to me as they sang
Scooby Dooby Doo Doowah. Scooby Dooby YEA
Scooby Dooby Doowah. Shooby Dooby Doowah. Scooby Dooby night and day.
Scooby Dooby Doo Doowah. Scooby Dooby YEA
Scooby Dooby Doowah. Shooby Dooby Doowah. Scooby Dooby night and day.
You don't need no distractions. You don't need no delays
to get some satisfaction and to Scooby Dooby Doo all day.
You don't need no permission to Scooby night and day
just follow me and Scooby Dooby every day and I say
Scooby Dooby Doo Doowah. Scooby Dooby YEA
Scooby Dooby Doowah. Shooby Dooby Doowah. Scooby Dooby night and day.
Scooby Dooby Doo Doowah. Scooby Dooby YEA
Scooby Dooby Doowah. Shooby Dooby Doowah. Scooby Dooby night and day.
An exclusive Grand Opening was held the evening of May 28th, 2016 in the newly opened FURSAN luxury Flagship Boutique, located on La Croisette18, Parcel 10, Porto Arabia, the Pearl Qatar; a magnificent, luxurious retail environment dedicated to opulence and consummate beauty.
FURSAN, based in Qatar, is the brainchild of Ibrahim Al-Haidos, Founder & Creative Director of the brand and the FURSAN Collection of unrivalled luxury handbags, designed in celebration of the tradition of Dazzah.
Asked what motivated him to design such exquisite, sumptuous handbags, Ibrahim Al-Haidos replied, “I have always had a romantic relationship with commerce and entrepreneurship. Combining my interest in leather goods and fashion, I seek to put Qatar on the luxury fashion map and make it a major destination for luxury brands. I want to give customers the true experience of extravagance by treating them as honored guests when they enter our glorious boutique.”
To view the multimedia release go to:
http://www.multivu.com/players/uk/7910551-fursan-grand-opening-flagship-boutique/
Co-Authors Roger Arsht and Caitlin Hawker team together to tackle the horrors of dog fighting in She Bites, a page-turning noir thriller that keeps readers on the edge of their seats.
She Bites, (ISBN 978-1-48082-221-4, 2015, Archway Publishing, paperback $15.99 and Kindle $3.99, 224 pages, available on Amazon or http://www.shebitesthenovel.com
For a review copy of She Bites or to arrange an interview with Roger Arsht and Caitlin Hawker, contact Scott Lorenz of Westwind Communications Book Marketing at scottlorenz@westwindcos.com or by phone at 734-667-2090 or http://www.book-marketing-expert.com
http://www.book-marketing-expert.com
Stories of Music by Holly E. Tripp ( https://storiesofmusic.com ) is an award-winning, interactive anthology which brings together over 40 authors and artists from 11 countries who tell their personal stories of how music has affected – and changed – their lives. It’s used to heal emotions, lullaby babies, mourn losses, transform criminals, bond differences, and celebrate culture. Music is the all-powerful, non-excluding force that makes this book difficult to put down, and it is emotionally impactful.
Stories of Music (ISBN-10: 0996932704, ISBN-13: 978-0996932707, 2015, Timbre Press, Interactive paperback $29.00, 176 pages) includes URLs and QR codes throughout to direct readers to a free companion web edition with the audio and video pieces. The book is available on the author’s website: https://storiesofmusic.com on iTunes, and on Amazon and Barnes&Noble.
Media Contact: Scott Lorenz of Westwind Communications Book Marketing at scottlorenz@westwindcos.com or by phone at 734-667-2090 http://www.book-marketing-expert.com
Are electric cars really the future? Tesla is innovating not only the electric vehicle, but the way we think about energy. They're working to revolutionize the automotive industry and reduce the country's reliance on fossil fuels.
In this episode, THNKR talks to Pamela Fletcher, Executive Chief Engineer for Electrified Vehicles at GM, Jerome Guillen, Model S Director at Tesla, and Franz von Holzhausen, Chief Designer at Tesla.
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EPIPHANY is a series that invites impassioned thought leaders across all disciplines to reveal the innovative, the improbable, and the unexpected of their worlds.
The views expressed in this video only represent those of the participants. They do not necessarily represent the views or endorsement of @radical.media LLC or any other party involved in the production and distribution of THNKR.
USANA Health Sciences is pleased to announce an innovative technological advancement: its U.S. patent-pending USANA InCelligence Technology™. This exclusive cell-signaling technology—now found in various USANA® products—is designed to help your body’s cells renew and protect themselves in unique and powerful ways, representing a monumental leap forward in cellular nutrition and overall wellness.*
“USANA continues to build a reputation as an innovator in the science of cellular health and nutritional supplementation,” says USANA Founder Dr. Myron Wentz. “With USANA’s InCelligence Technology, we are ensuring that our company remains on the cutting-edge of nutritional supplementation.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7736551-usana-incelligence-technology/
U-Haul, the industry leader in do-it-yourself moving and self-storage, has teamed with a beloved Motor City charity to help previously homeless families transition from shelters into clean, dignified and welcoming homes. Humble Design Fueled by U-Haul, as it is now termed, was born seven years ago out of the idea that decent families emerging from homelessness in Metro Detroit deserve to come home to basic necessities like tables to eat at, sofas to sit on and beds to sleep in each night. Co-founder Treger Strasberg’s organization has assisted more than 660 families so far. With the support of U-Haul, that number will swell exponentially while expanding this noble pursuit to additional cities.
“The expertise, resources, national reach and community commitment of U-Haul make it a tremendous partner for Humble Design to take our mission nationwide to alleviate homelessness,” Strasberg said. “Working together, U-Haul and Humble Design will engage communities to serve families in need by turning houses into homes across the country.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7907151-u-haul-humble-design-partners/
Today, Cars.com launched its new brand advertising campaign, For Every Turn. With the recent introduction of tools that cater to car sellers and service seekers on the site in addition to its long-standing shopping platform, Cars.com’s new campaign focuses on how the site is a one-stop-shop, helping consumers at every turn of car ownership.
“Cars.com has long been the go-to site for car shoppers,” said Jenny Chan, senior director of consumer marketing. “With our new campaign, we’re going a step further to tell the full story of how Cars.com is there for consumers during every milestone in the car ownership lifecycle. From the excitement of buying a car, through the repairs, the adventures, all the way to the moment you’re ready to trade it in for a new one.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7722651-cars-com-for-every-turn-campaign/
Fall football, pancakes, selfies: The Holiday Inn Express® brand and its clever Creative Director, actor/comedian Rob Riggle, know that these are a few of guests’ favorite things. InterContinental Hotels Group (IHG), one of the world’s leading hotel companies, is hitting the road again this month with the latest Pancake Selfie Express mobile breakfast tour to allow fans in the Big Apple, the nation’s capital and beyond to experience the simple genius of a laser-printed selfie on a pancake. During its multi-state tour, the high tech food truck, part of the brand’s latest Stay Smart® campaign, will travel to select Southeastern Conference (SEC) football games this fall to celebrate game day. The brand is also introducing Snoozapalooza, a new promotion that extends both breakfast and check-out time until noon every weekend throughout the fall, so fans can rest and refresh after the big game.
To view the multimedia release go to:
http://www.multivu.com/players/English/7877851-holiday-inn-express-pancake-selfie/
