Aprilia USA, the North American subsidiary of the Piaggio Group’s Aprilia brand, the Italian motorcycle manufacturer with more racing championships than any other European brand, is taking American moto enthusiasts for a memorable ride – both virtually and in real time. The company is launching a national multi-media campaign that invites riders to get more familiar with the brand and its award-winning sportbikes through real customer experiences, online trivia with user rewards, action-packed videos, an infographic featuring company “firsts” and other race wins, and a test ride tour featuring the new Aprilia Tuono V4 APRC, the fastest naked sportbike in its category. The campaign debuts with a new microsite, www.apriliamasters.com and Facebook app at www.facebook.com/ApriliaAmericas.
To view Multimedia News Release, go to http://www.multivu.com/mnr/55177-aprilia-usa-marketing-campaign-connects-riders-with-brand-heart-soul-dna
A Southern culinary staple is teaming up with the track Too Tough to Tame. Bojangles’ today announced its title sponsorship of South Carolina’s only NASCAR Sprint Cup Series race, the Bojangles’ Southern 500 at Darlington Raceway. The race will start at 7 p.m. on Saturday, May 12, in its traditional spot on Mother’s Day weekend.
Hungry race fans can also look forward to enjoying Bojangles’ at the track! The sponsorship agreement allows Bojangles’ to serve its delicious Chicken Supremes™, Cajun Filet Sandwich, Seasoned Fries™ and Legendary Iced Tea® at Darlington Raceway. This Bojangles’ menu will also be served at four other tracks owned and operated by International Speedway Corp.: Daytona International Speedway, Talladega Motor Speedway, Martinsville Raceway and Richmond International Raceway.
To view Multimedia News Release, go to http://www.multivu.com/mnr/55182-bojangles-title-sponsorship-bojangles-southern-500-at-darlington-raceway
What do you get when you cross a Sports Illustrated Swimsuit model with a hot new sports car? One cool app. Lexus and Sports Illustrated Swimsuit have fans revving their engines with the release of Lexus’ new TORI 500 racing app, available at Lexus.com/tori500 and iTunes.
The app brings to life an actual racetrack the automaker created in the shape of Sports Illustrated Swimsuit model Tori Praver’s body. Players of the TORI 500 game get to see what it’s like to race the all-new 2013 Lexus GS sport sedan around a larger-than-life, 3-D image of the supermodel.
To view Multimedia News Release, go to http://www.multivu.com/mnr/54771-lexus-gs-si-swimsuit-model-tori-praver-with-tori-500-racing-game-app
Six Flags Great Adventure, America’s largest regional theme park, today announced the addition of King Cobra, an intense and visually-stunning, racing tube slide, opening at Six Flags Hurricane Harbor in Summer 2012.
King Cobra promises one of the most extreme riding experiences in the industry while also delivering great spectator appeal. Complete with bold orange, black and yellow scales to resemble a massive cobra on both the interior and exterior, this slide tower will be the first of its kind anywhere in the United States. King Cobra’s unique configuration enables two tubes to race through a circular path with twists, turns and surprises through enclosed and open sections of the slide at speeds up to 32 miles per hour. The ride’s finale features a sudden, 25-foot plunge at a 50-degree angle with riders racing until the heart-pounding finish as they appear to be swallowed by the massive mouth of the cobra.
To view Multimedia News Release, go to http://www.multivu.com/mnr/54599-six-flags-hurricane-harbor-new-water-slide-king-cobra-summer-2012
http://www.cannonraceway.co.uk/ Cannon Raceways offers superb kart racing packages perfect for birthday, stag or hen parties, work outings or any other form of celebration. Karting is an excellent team building exercise and perfect for treating your staff to a fun day out. For those who want to test out our kart track before going for the real race, our track drive experience is a must. Ideal for people who have never been karting before or for those who want to improve their kart racing skills. As the UK’s number one kart track we are conveniently located just five minutes from the M6 junction 10 and the M5 junction 2, just a short drive from Birmingham, Wolverhampton, Stourbridge, Walsall, Oldbury and Halesowen.
From ancient Greek temples to glittering mausoleums, from the slums of India to the toxic ruins of Russia, two men must race against time to solve a mystery that dates back to the first famous oracle of history, the Greek Oracle of Delphi. Learn about the book here http://bit.ly/LastOracle Learn about the author here http://bit.ly/JamesRollins4 Thriller, Suspense, Mystery
Reed Street Productions, creators of the zombie-infested 5K adventure race, Run for Your Lives, announced today that the race will expand beyond its inaugural location outside of Baltimore into 12 cities across the country, starting with the Atlanta area on March 3, 2012. The inaugural race launched in Darlington, Md., last October with more than 10,000 participants and spectators.
To view Multimedia News Release, go to http://www.multivu.com/mnr/54305-run-for-your-lives-zombie-5k-2012
Twenty five years ago, ground was broken on a 1,300-acre tract of farmland in Scott County that now is home to Toyota’s largest manufacturing facility outside of Japan – employing nearly 7,000 team members.
In recognition of the milestone, Toyota Motor Manufacturing, Kentucky, Inc. (TMMK) will host a celebration tomorrow at Keeneland Race Course that features Fujio Cho, chairman of Toyota Motor Corp. and past president of the TMMK operation, former Gov. Martha Layne Collins, and state and community leadership. In addition, team members will mark the anniversary at a private function at Rupp Arena.
To view Multimedia News Release, go to http://www.multivu.com/mnr/53219-toyota-celebrates-25-years-manufacturer-in-kentucky-nearly-7000-employees
On Sunday, September 25, Kohl’s Department Stores presented the 13th Annual Susan G. Komen Southeast Wisconsin Race for the Cure. Kohl’s once again had the largest team for this year’s race and fielded the largest team in the history of the Susan G. Komen Southeast Wisconsin Race for the Cure, with more than 5,000 team members – more than double the size of last year’s team.
To view Multimedia News Release, go to http://www.multivu.com/mnr/51399-kohls-susan-g-komen-southeast-wisconsin-race-for-the-cure-2011
Music icon Barry Manilow today revealed his long struggle to manage a serious heart disease called atrial fibrillation (AFib). He has joined with Sanofi US to kick-off Get Back in Rhythm™, a national education campaign to raise awareness about AFib, and to encourage people to learn more about all the risks of AFib and the importance of keeping the heart in rhythm.
Today, approximately 2.5 million Americans have AFib and that number is expected to grow to 12 million by 2050. A serious heart disease that causes the heart to race and beat out of rhythm, AFib can lead to permanent heart damage, heart attack, heart failure, stroke and death.
To view Multimedia News Release, go to http://www.multivu.com/mnr/51813-get-back-in-rhythm-barry-manilow-afib-awareness
The American Le Mans Series reports it reduced its petroleum usage by nearly 50 percent in its most recent race.
Series president Scott Atherton delivered the message today to journalists and government officials in Washington at the National Press Club. “Ten days ago at Road America, renewable fuel use by our race cars reduced petroleum consumption by 48 percent compared to traditional all-petroleum racing fuel,” Atherton said. “According to the Department of Energy, if such a result was translated to the U.S. vehicle fleet, the nation could decrease imported oil dependency by half, saving $175 billion every year inside our economy.”
To view Multimedia News Release, go to http://www.multivu.com/mnr/51926-american-le-mans-series-tequila-patron-reducing-petroleum-usage
The Racer’s Group, one of the most successful sports car team’s in the world over the last 15 years, launched its new social media and digital initiative this week heading into Saturday’s inaugural Baltimore Grand Prix. The professionally produced video (http://vimeo.com/28340908) features TRG’s two-car Porsche 911 GT3 Cup effort that is making a run at the Series GTC class championship. It was shot at its most recent American Le Mans Series race at Road America.
To view Multimedia News Release, go to http://www.multivu.com/mnr/52001-new-trg-social-media-video-features-run-for-championship
