Americans want more joy in their busy, over-scheduled lives – in fact, a recent survey from Reddi-wipi shows that 93 percent want to find more ways to experience joy every day and 94 percent agree joy is more intense when shared with others. Despite that yearning, however, people don’t always stop and savor the moment, missing out on feeling – and sharing – the moments of joy they crave.
So, starting now, Reddi-wip is on a mission to #ShareTheJoy and help others #ShareTheJoy every day, too. Reddi-wip will encourage people to connect with others, give joy and watch it grow exponentially; to truly live in the moment and experience joy by being present and to awaken and indulge the senses. Reddi-wip will provide inspiration through a new advertising campaign and social content and tips created in partnership with Dr. Sonja Lyubomirsky, psychology professor at the University of California, and author of The How of Happiness.
“With the delicious taste of real cream, Reddi-wip has always made everyday occasions more joyful,” said Angela Joyner, vice president and general manager of the Refrigerated Foods and Sweet Snacks Portfolio at ConAgra Foods. “Through our #SharetheJoy program, our goal is to spark a joy movement that will have a ripple effect. Our mission is to ultimately make the world a more joyful place.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7636651-reddi-wip-sharethejoy-campaign/
Wine connoisseurs and novices alike can experience the art of winemaking at BLEND aboard Holland America Line’s new ms Koningsdam when the ship debuts in April 2016. In collaboration with Chateau Ste. Michelle, Washington State’s oldest and most acclaimed winery, the intimate venue will enable guests to blend their own wine and enjoy it at dinner or in the privacy of their stateroom.
BLEND — the first of its kind for Holland America Line and the only purpose-built wine-blending venue at sea — will have a tasting table that accommodates 10 guests who can create their own blend from a selection of five barrels of single-vineyard red wine. In addition to participating in the blending process, guests also will learn about wine from the ship’s wine expert, who leads the blending session.
“At the core of every Holland America Line cruise is our desire to offer unique, immersive and innovative experiences, and BLEND by Chateau Ste. Michelle is all of those things and more,” said Orlando Ashford, president of Holland America Line. “The BLEND experience on Koningsdam is designed to appeal to everyone, and it will be exciting for our guests to create an exclusive wine tailored to their personal taste that they can enjoy onboard with our exceptional cuisine.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7363852-holland-america-line-ms-koningsdam/
Sandra Lee is an internationally acclaimed expert in all things food and entertaining and is best known for her cooking made easy approach. By using ready-made store-bought foods, she makes serving up delicious, yet approachable everyday meals and party favorites look easy.
To kick off the fall season, Bob Evans has teamed up with the celebrity chef to offer numerous mealtime solutions to busy families on the go made with their collection of side dishes that range from mashed potatoes to macaroni and cheese. Found in the refrigerated section of most local grocery chains, busy families can turn to them as a solution for a simple side dish or use them as a key ingredient when making one of the fun, semi-homemade recipes found at www.bobevans.com/recipes.
“I’m thrilled to be working with Bob Evans – their grocery food products are delicious and offer quality ingredients like their potato side dishes made with real potatoes, real milk and real butter,” said Sandra Lee. “I appreciate the notion of quality side dishes that save time, taste homemade and go from package to table in a matter of minutes. I’m all about making life easier, so I’m happy to share my newest trick in the kitchen and will be turning to Bob Evans sides as I plan my fall and holiday recipes.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7484151-bob-evans-farm-fresh-ideas/
In an agreement announced today at Chicagoland Speedway, Aspen Dental Management, Inc. (ADMI) has extended its partnership with Danica Patrick and Stewart Haas Racing (SHR), doubling the number of races in which Aspen Dental serves as primary sponsor. The deal means that Patrick will be behind the wheel of the blue-and-white No. 10 Aspen Dental Chevrolet SS for four races annually beginning with the 2016 NASCAR Sprint Cup Series season, with associate sponsorship status for Patrick in all other Sprint Cup races.
“Working with Aspen Dental dentists has been a real pleasure,” Patrick said. “I love partnering with organizations that care about people, and teaming up with an organization that has such an important mission – breaking down barriers and helping patients get the dental care they need – is very rewarding. Aspen Dental dentists raise awareness about the importance of oral health every day, and I look forward to shining a spotlight on the great work they do.”
Aspen Dental practices are one of the largest and fastest-growing networks of independent dental care providers in the United States, with more than 500 locations across 32 states. In the past two years, Patrick has served as an ambassador for Aspen Dental practices across a multitude of channels, from launching Aspen Dental’s Healthy Mouth Movement, a community-giving initiative to deliver free dental care and oral health education to people in need, to appearing in A Taste of the Future, a hidden camera video designed to raise awareness about the long-term consequences of delaying dental care.
To view the multimedia release go to:
http://www.multivu.com/players/English/7629351-aspen-dental-shr-partnership/
In what may become the largest-ever food sampling event, on July 21 Applebee’s Neighborhood Grill & Bar® will offer free sampler plates of its popular new Sriracha Shrimp and Churro S’Mores appetizers to guests.
Applebee’s anticipates serving about two million plates of Sriracha Shrimp and Churro S’Mores during “Taste The Change Day” at nearly 2,000 restaurants across the country. The offer is available to dine-in guests all day, with the option of adding other new appetizers at low sampler prices.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7428056-applebee-s-taste-the-change/
Olive Garden is introducing another way for guests to enjoy its iconic breadsticks with a new menu offering – Signature Breadstick Bun Sandwiches served with fries and choice of unlimited homemade soup or Famous House Salad. Beginning today, guests can satisfy their lunchtime cravings with one of two Breadstick Bun Sandwiches, starting at just $6.99.
The much-anticipated Signature Breadstick Bun Sandwiches have been making headlines with fans across the nation looking forward to their first taste. That’s why Olive Garden is inviting guests to celebrate the new menu offering throughout the summer with Breadstick Nation – a seven-week-long nationwide tour of four Olive Garden food trucks that will be giving away free samples of the Signature Breadstick Bun Sandwiches. The tour will hit the road today with one food truck in New York City and will be joined by additional trucks visiting 20 cities nationwide.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7303851-olive-garden-breadstick-bun-sandwiches/
Crisco® is excited to welcome NEW Organic Coconut Oil to its quality line of products. Crisco Organic Coconut Oil is an easy substitute in recipes calling for butter, margarine, and other oils, making it a go-to pantry staple. It has no coconut aroma or flavor, offering maximum cooking versatility without changing the taste of your food.
Crisco Organic Coconut Oil is Certified USDA Organic, Non-GMO Project® Verified, kosher, and is available in a 27 fl oz jar. From crunchy Almond Coconut Granola, simply delicious Homemade Popcorn, to spicy game-day Chicken Tenders with Sriracha Ketchup, Crisco Organic Coconut Oil is great for everyday cooking and baking needs.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7509151-crisco-new-organic-coconut-oil/
Layered meringue cookies, aromatic flavors and bold colors and patterns are just a taste of what’s to come in the food and dessert world this year. The Wilton Test Kitchen and Decorating Room named the Top 10 trends in baking and decorating.
To view the Multimedia News Release, go to: http://www.multivu.com/players/English/7420651-wilton-baking-decorating-trends/
Curious culinarian and James Beard Award–winning chef Andrew Zimmern continues his search for the most interesting dishes across the globe in the new original series “Bizarre Foods: Delicious Destinations,” premiering with back–to–back episodes on Monday, January 26 at 9:00 p.m & 9:30 p.m. ET/PT. The 13–episode series, an extension of the popular “Bizarre Foods” franchise, takes viewers on an international journey to iconic cities around the world for a taste of their quintessential, not–to–be missed dishes. From melt in your mouth chocolate in Zurich to decadent gelato in Florence, savory paella in Barcelona to creamy clam chowder in Boston, the half–hour weekly series is an exploration of iconic foods, where they came from, how they are made, and the right way to eat them.
To view the Multimedia News Release, go to: http://www.multivu.com/players/English/7038059-travel-channel-bizarre-foods-delicious-destinations-andrew-zimmern/
DIY Network ventures west to Coeur D’Alene, Idaho for the ninth season of Blog Cabin, the first-ever interactive home-building series based on a very simple idea: “You Design It, We Build It, You Could Win It!” Beginning Tuesday, January 6, visitors to DIYNetwork.com/blogcabin can vote for their favorite construction features that will help host Chris Grundy, and a team of DIY Network experts, with the design of the 2015 mountain retreat. On Monday, July 27, fans can enter the sweepstakes for a chance to win the fully renovated and furnished home, as well tune in to the season nine premiere at 9 p.m. ET.
“We’re taking Blog Cabin out west for the very first time,” said Grundy. “It’s a little taste of small town living with walk-up ice cream shops, down home restaurants, and year-round events for the whole family.”
To view the Multimedia News Release, go http://www.multivu.com/players/English/66177-diy-blog-cabin-2014/
John Dewar & Sons Ltd., one of the most respected names in the world of Scotch whisky, today announced plans to release a range of new expressions and never-before-released single malts – the hidden gems of its single malt portfolio. This bold move, unprecedented in recent years, will introduce a treasure trove of top-shelf whiskies to consumers around the world.
The distinguished drams of ABERFELDY®, AULTMORE®, CRAIGELLACHIE®, THE DEVERON® and ROYAL BRACKLA® are launched under the title of the “Last Great Malts,” each with a compelling story and character.
For generations, these distinctive whiskies have been distilled and left to mature undisturbed in oak casks. Now, at last, whisky aficionados the world over will be able to taste the single malts from these distilleries in their authentic form.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/72762539-Last-Great-Malts-Scotch-Whisky/
GREY GOOSE vodka announces the introduction of a groundbreaking new spirit - GREY GOOSE VX (Vodka Exceptionnelle) -- in the US market. An exclusive edition of GREY GOOSE inspired by the spirit making traditions of its creator and Maître de Chai François Thibault, VX is masterfully finished with a hint of precious Cognac, resulting in a discerning new spirit that delivers an exceptional new taste experience to luxury spirit connoisseurs.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7296851-grey-goose-vodka-presents-vx-new-spirit-cognac-heritage-francois-thibault/
