ILEX Consumer Products Group, a Baltimore-based company which owns and manages health and beauty as well as over the counter (OTC) drug brands, launched di-gel, a new antacid/anti-gas brand, just in time for all the overindulging and stress of the holidays.
The new digestive aid, which is being promoted with integrated TV and digital advertising, grassroots and public relations, launched with the brand tagline
Maytag® brand and Boys & Girls Clubs of America (BGCA) have awarded 11 Boys & Girls Clubs across America with the “2012 Maytag® Dependable Club Award” in recognition for their demonstrated commitment to dependability and dedication to keeping youth on the path to achieve great futures. The Clubs were selected to receive the distinction and a financial award to help deepen their impact in the community.
To view Multimedia News Release, go to http://www.multivu.com/mnr/59049-maytag-dependable-club-award-boys-girls-club-america-bgca-lucille-o-neal
Shane Dean, Stuey Rock and Cold Hard get it in on the high energy eye catching Ice'd Out Jump Ropes Official Music Video!!! @shanedeanmusic www.shanedean.com
An important collection of sculpture from the 19th and 20th century to come up for sale at Bukowskis in Stockholm on December 4.
Bukowskis has been entrusted to sell a major sculpture collection, once owned by the family behind the Swedish chocolate brand Marabou, Throne-Holst. The total value of the bronzes is ca EUR 2,23 million. The collection includes pieces by master artists such as Auguste Rodin, Jean Arp, Lynn Chadwick, Henri Laurens, Aristide Maillol and Arnaldo Pomodoro.
To view Multimedia News Release, go to http://www.multivu.com/mnr/58656-bukowskis-auction-house
Ne-cap® is the only trusted brand of empty capsules, compatible with Nespresso® machines, to be filled with the coffee of your preference. Ne-cap® is the best choice to save you up to 66% on your favorite coffee, so you can enjoy more of that aroma, flavor and smooth cream at a fraction of the price.
Nespresso, the worldwide reference for highest-quality portioned premium coffee, announced today the launch of the second phase of its television advertising campaign “The best café. Yours.” The U.S. and Canada campaign further increases brand awareness among coffee lovers amidst the recent growth of the single serve coffee market. Nespresso has enlisted Oscar-winning actress and coffee lover Penelope Cruz to star in the 30-second television spot as she epitomizes the sophistication, elegance and passion of the brand.
To view Multimedia News Release, go to http://www.multivu.com/mnr/59154-nespresso-what-else-penelope-cruz
The finalists’ videos ranged from simple stories of cats’ playtime antics to complex stories about cats’ creative imaginations, but in the end, “The Friskies” $15,000 Grand Prize for “Best Video” went to a story about a very happy blind cat, who enthusiastically uses his senses of hearing and touch to play like every cat.
The winners were announced and the Catuettes and prizes were awarded at a one-of-a-kind awards show in Hollywood yesterday by Friskies® to celebrate the art form of Internet cat videos and the best new cat videos of 2012. After months of searching and thousands of votes and views, Friskies named “Oskar’s First Toys” starring Oskar of Omaha, Neb., the first-ever winner of “The Friskies.” The Grand Prize winnings include an official Friskies Catuette, a $15,000 cash prize, and a year’s supply of Friskies® brand cat food.
To view Multimedia News Release, go to http://www.multivu.com/mnr/59133-nestle-purina-petcare-the-friskies-award-best-new-internet-cat-video
Breitling has chosen David Beckham as the face of its Transocean Chronograph Unitime worldtimer watch. The new campaign establishes a long-term partnership between this innovative and historic Swiss brand and one of the world’s most celebrated icons.
To view Multimedia News Release, go to http://www.multivu.com/mnr/58646-breitling-david-beckham-campaign
Although many people have toyed with the idea of installing solar panels to generate their own electricity, they may not be aware quite how simple the whole process can be.
A brand new stop motion video from energy efficiency specialists, The Eco Experts, shows fitting a panel to your roof really is child’s play. The brains behind the stop motion animation was Eco Experts’ employee, Ian Wright, who spent two days playing with Lego to create the film.
To view Multimedia News Release, go to https://www.multivu.com/pages/58644-eco-experts-solar-panel-video?lang=en
Bacardi Limited, the largest privately-held spirits company, lights up this year’s holiday season with new brand expressions and ultimate party ideas perfected through its 150-year history. BACARDÍ rum, the spirit that started it all, has been at the center of festivities since 1862 when Don Facundo Bacardí Massó revolutionized the spirits world by creating rum as we know it today. The exceptional quality and mixability of BACARDÍ make it the world’s most awarded spirit and a sure standout at your celebrations.
To view Multimedia News Release, go to http://www.multivu.com/mnr/53413-bacardi-rum-150-anniversary-holiday-gift-party-tips-presents-pack-spirit
A glamorous soirée in the iconic Cullman Hall of the Universe on Central Park West was the setting of a star-studded charity drive by luxury Swiss watchmaker TAG Heuer and its Hollywood brand ambassadors Cameron Diaz and Leonardo DiCaprio.
The exclusive event, held below the dramatic glass-cubed planetarium sphere in the American Museum of Natural History, brought together NY and Hollywood celebrities, business, fashion and media leaders from around the world and key figures of the international jet-set for a double-pronged charity push: to raise funds for the victims of Hurricane Sandy, and raise awareness for gender equality and the empowerment of women worldwide.
To view Multimedia News Release, go to http://www.multivu.com/mnr/59044-tag-heuer-cameron-diaz-leonard-dicaprio-hurricane-sandy-relief-effort
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