Subaru of America, Inc. and Center for Pet Safety (CPS), a registered 501(c)(3) non-profit research and consumer advocacy organization, announced today the results of the 2015 Crate and Carrier Crashworthiness Studies - a collaborative initiative to examine the effectiveness and safety of pet crates and carriers in the event of a crash. After several eye-opening and informative tests - including instances of complete failure - three top products emerged; CPS has selected the Gunner Kennels G1 Intermediate with 8’ Tie Down Straps as the 2015 Top Performing Crate and both the PetEgo Forma Frame Jet Set Carrier with ISOFIX-Latch Connection and Sleepypod Mobile Pet Bed with PPRS Handilock as the 2015 Top Performing Carriers.
To view the multimedia news release, go to http://www.multivu.com/players/English/7074157-subaru-pet-safety/
90% of children’s brain development occurs by the time they turn 6. So the right experiences at this early age are undeniably vital. However, Indian preschools often rely on teaching styles that aren’t appropriate for our youngest learners, leaving children unprepared for school and beyond. Understanding the dire need for high quality preschool education in India, America’s largest preschool educator, Sesame Street launched Sesame Street Preschools in India in 2012.
Sesame Street Preschools are child-centered, pre-primary education centres, launched as a venture of Sesame Schoolhouse, the latest educational initiative from Sesame Workshop, one of the largest non-profit informal educational organisations. Sesame Workshop is present in over a 150 countries and produces educational content across television, radio, mobile, tablets and print. Sesame Workshop has been present in India since 2006, through its television show, Galli Galli Sim Sim and now Chamki ki Duniya.
To view the Multimedia News Release, go to http://www.multivu.com/players/uk/7565451-sesame-street-expands-in-bengaluru/
At a time when cotton’s market share is threatened by synthetics, Cotton Incorporated responds with authenticity. The latest offerings in the 26-year run of the highly-regarded The Fabric Of Our Lives™ campaign from the not-for-profit research and promotion company focus on individual consumers and their personal stories of why cotton apparel items are their favorites.
Introducing the tagline, “Cotton. It’s Your Favorite for a Reason(SM),” the first commercial will launch on April 20 with thirty- and fifteen-second spots; additional commercials will be rolled out over the course of the year. The campaign also includes: a digital video series of consumer stories, some expanding on the stories told in the commercials; a unique, cotton-focused collaboration with online retailer Rue La La and a trade print advertisement.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7490551-new-cotton-incorporated-campaign/
One in four children has an undetected vision problem, and ten million American students have vision conditions that can impact learning. An annual comprehensive eye exam can ensure that correctable visual problems don’t become permanent. What if your vision insurance helped more people see? VSP® Vision Care, the largest not-for-profit vision benefits and services company in the U.S., is doing just that by launching #EyeGiveBack. Now through June 30, 2015, when a VSP Direct™ individual vision insurance plan is purchased through VSPDirect.com/EyeGiveBack, VSP will donate an eye exam and glasses to a child in need – up to a retail value of $1 million. Learn more at VSPDirect.com/EyeGiveBack.
Today, the Television Bureau of Advertising (TVB), the not-for-profit trade association of America’s commercial broadcast television industry, the National Highway Traffic Safety Administration (NHTSA), and the Ad Council launched their 11th year of “Project Roadblock: Local TV Puts the Brakes on Drunk Driving.” Launched in December 2003, Project Roadblock is the local broadcast television industry’s extension of NHTSA and the Ad Council’s ‘Buzzed Driving is Drunk Driving’ PSA campaign. Since then, the multi-media campaign has served as an opportunity for local television stations to combat drunk driving by donating on-air, online and mobile advertising time and space for the PSAs. To date, broadcast TV stations across the nation have donated more than $34 million in media to support this effort.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7391951-ad-council-tvb-nhtsa-partner-to-prevent-drunk-driving-fatalities-during-holidays/
Non-profit Enroll America, the nation’s largest health care enrollment coalition, is working with the Ad Council to encourage women to sign up for health insurance under the Affordable Care Act during the next open enrollment period, which runs from November 15, 2014 through February 15, 2015.
To raise awareness, Enroll America is working with the Ad Council to continue its successful “Take Care, People” integrated public service advertising (PSA) campaign encouraging the uninsured, particularly women, to enroll. According to the U.S. Department of Labor, women make 80% of the health care decisions for their families. Women are also 47% more likely than their male counterparts to share information about health care with their friends, family and community. Lack of awareness is a critical issue among women, however, with 79% of those in the Enroll America study saying they do not know enough about the new law.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7368551-enroll-america-ad-council-second-affordable-care-act-open-enrollment-period-begins/
Pour la première fois en France, MIR Vaisselle crée l’événement avec l’ouverture d’un bistrot parisien éphémère où l’addition se règle en… faisant la vaisselle ! Avec son « MIR Restaurant », la marque met l’efficacité et le plaisir d’utilisation de ses produits au profit d’une expérience inédite et décalée, ouverte à tous.
Durant 3 jours, du 16 au 18 octobre prochain, MIR Vaisselle propose à chacun de participer à une expérience unique et gratuite : déjeuner ou dîner au « Mir Restaurant », en plein cœur de Paris, et payer l’addition en faisant la vaisselle grâce aux produits de la marque ! Pour cela, MIR Vaisselle va totalement réaménager le restaurant parisien, La Bastide d’Opio, autour d’un bac à vaisselle, élément central de l’événement. MIR Vaisselle transforme ainsi un restaurant pour en faire une véritable vitrine de son savoir-faire et démontrer que la « plonge » peut aussi être ludique et fun!
Pour visualiser le communiqué multimédia, rendez-vous sur : http://www.multivu.com/players/fr/72762561-mir-restaurant-vaisselle-pour-payer/
Today at the 10th Annual Meeting of the Clinton Global Initiative (CGI) in New York City, the Ad Council in partnership with Year Up, the Employment Pathways Project, ConPRmetidos, MENTOR: The National Mentoring Partnership, New Options Project, and Opportunity Nation launched the national “Grads of Life” campaign to help businesses fill more than 4 million vacant positions within the United States with qualified workers. The launch took place during CGI’s inaugural in-person meeting of the new Youth Employment Action Network attended by both business and non-profit leaders.
Secretary Hillary Clinton shared a message in support of the launch: “As we continue the work of Job One at The Clinton Foundation, we need to continue to build partnerships and to recruit more businesses to solve this important economic challenge. The Grads of Life PSA campaign is the first effort to drive employer demand for the millions of low-income young adults that are a huge source of untapped talent in our country and through GradsofLife.org employers can now access the first-ever online platform for the information, tools, and resources they need to take action today. I am asking employers, educators, non-profits, community leaders to join me and the Grads of Life campaign in this bold agenda to grow our economy and to create new opportunities for tomorrow’s leaders.”
To view the Multimedia News Release, go to: http://www.multivu.com/players/English/7328451-new-grads-of-life-campaign-launched-to-bridge-the-gap-between-employers-and-opportunity-youth/
Ulmart’s stunning growth continues unabated as sales for the first six months of 2014 were up 31% in a year-on-year comparison. Sequential quarterly growth increased by 47%.
Ulmart’s half year results put the company at just below GMV of $610 million (VAT included). The company is forecasting GMV of $1.6 billion for the whole year which would put year-end sales at 33% higher than 2013.
Ulmart’s hybrid model which allows customer access to company’s fulfillments centers (currently there are 29 in the European part of Russia) continues to be a disruptive element in e-retail. Due to the particularities of the Russian infrastructure, reliance on last-mile delivery, the obsession of so many other world e-commerce leaders, is simply not a profit-creating option in Russia.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7276256-ulmart-sales-grow-ecommerce/
Continuing its commitment to make the tools that build America, STANLEY Tools announces the launch of its Stanley Black & Decker 2014 Build Your America Contest today, where one charitable organization, non-profit organization or local government agency will win $10,000 to honor its community such as a neighborhood improvement project, renovations to a historical landmark, school, park, recreation center, etc.
To view the Multimedia News Release, go to: http://www.multivu.com/mnr/7218251-stanley-black-and-decker-tools-2014-build-your-america-contest
The Preeclampsia Foundation, the nation’s only non-profit patient advocacy organization for preeclampsia and related hypertensive disorders of pregnancy, today announced the results of a recent nationwide Preeclampsia Awareness Survey of more than 1,500 expectant and new mothers. These findings are driving the Foundation’s strategies associated with National Preeclampsia Awareness Month.
To view the Multimedia News Release, go to: http://www.multivu.com/mnr/7171451-preeclampsia-foundation-awareness-survey-education-pregnancy-disorders
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