Jaguar announced the three renowned actors to appear in “Rendezvous,” its 60-second television advertisement to debut during the second half of Super Bowl XLVIII, and revealed details of its largest-ever brand and product marketing campaign, called “British Badboys” which introduces the Jaguar F-TYPE Coupe (on sale spring, 2014). “Rendezvous” stars Sir Ben Kingsley, Tom Hiddleston and Mark Strong, and was filmed by Oscar-winning British director, Tom Hooper, in London. It is Jaguar’s first Super Bowl TV advertisement.
To view Multimedia News Release, go to http://www.multivu.com/mnr/64994-jaguar-first-super-bowl-commercial-f-type
With the airing of Super Bowl XLVIII, 20 Savannah College of Art and Design (SCAD) students became the first to have a hand in designing the opening animation for FOX Sports’ broadcast of the NFL’s annual championship game. A television event that likely will be one of the top 10 most-watched programs in history, the broadcast was expected to draw an audience of more than 100 million.
The opening animation of the broadcast was set in New York’s iconic Times Square, and brought the worlds of art and football together to capture the superior athleticism of NFL players. SCAD students helped create the concept and design for the animation using assets provided by FOX Sports and by fashioning new creative elements.
To view the Multimedia News Release, go to http://www.multivu.com/mnr/65185-savannah-college-art-design-scad-students-motion-graphics-fox-sports
Sabra® Dipping Company (www.sabra.com), makers of the country’s best-selling hummus and a wide variety of fresh dips and spreads, is kicking off the new year by inviting Americans to include hummus in their daily dipping activities - from casual weekday snacking to game-day dunking. While hummus has gained incredible popularity over the past decade, leading the country’s fastest growing dip category, there are still many Americans who have yet to taste it. Sabra’s new campaign, starring a hummus-obsessed Jeffrey Tambor, aims to introduce the delicious, unpretentious dip to future fans. The first ad in the national television campaign will debut in January to coincide with Super Bowl XLVIII, as Sabra continues its role as the Official Dips Sponsor of the NFL.
To view the Multimedia News Release, go to http://www.multivu.com/mnr/65417-sabra-dipping-company-jeffrey-tambor-game-day-dipping-hummus-football
Northwestern Mutual will debut new, financial planning themed advertising during the January 1 broadcast of the Rose Bowl Game on ABC.
The spots, created by Olson in Minneapolis, Minn., are the latest iteration in Northwestern Mutual’s successful “Columns” campaign. Running since 2010, the ads showcase visually distinctive imagery that conveys the company’s financial strength and the importance of financial security to its current and prospective clients.
To view the Multimedia News Release, go to http://www.multivu.com/mnr/59534-northwestern-mutual-financial-planning-ad-rose-ball-game-abc
Exhilarating spectacles were taken to new heights this afternoon as Michael Jackson ONE by Cirque du Soleil partnered with Gibbon Slacklines to showcase a record-breaking highline walk from the exterior of Mandalay Bay and House of Blues Foundation Room, 63 floors above the Las Vegas Strip . As the kick off to the 2013 World Slackline Federation (WSFed) Slackline World Cup Finals taking place inside the Michael Jackson ONE Theatre on Oct. 17, Andy Lewis, the daredevil Gibbon athlete and slackliner made famous for his Super Bowl XLVI halftime show performance with Madonna, set a new world record for the longest urban highline walked. Lewis thrilled spectators by forging a 480-ft. high, 360-ft.-long slackline, running parallel to the Las Vegas Strip, rigged from two of Mandalay Bay’s resort towers.
To view Multimedia News Release, go to http://www.multivu.com/mnr/63628-mjone-by-cirque-du-soleil-and-mandalay-bay-gibbon-slacklines-megastunt
Entenmann’s, a division of Bimbo Bakeries USA and maker of over 100 sweet baked goods, and The Salvation Army got an advanced blitz on #NationalDonutDay, with the help of one of Entenmann’s most recognized donut fans. Super Bowl Champion, New Jersey native and Entenmann’s celebrity ambassador, Victor Cruz unveiled a one-of-a-kind, larger than life Entenmann’s Crumb Top Donut, at the National Donut Day celebration in New York City’s Madison Square Park, in commemoration of the sweet holiday. Cruz’s lightening fast plays on the field helped Entenmann’s and The Salvation Army get ahead of the game, kicking off the annual holiday one day early for their New York Metro fans.
To view the Multimedia News Release, go to http://www.multivu.com/mnr/59507-entenmann-s-salvation-army-victor-cruz-national-donut-day
Six Flags White Water announces the introduction of the all-new Typhoon Twister, the first water ride of its kind in the state. This unique ride sends riders barreling down an enclosed five-story drop before shooting out into a 67-foot bowl, then spins them down into a corkscrew drop chute before splashing into the pool below!
To view Multimedia News Release, go to http://www.multivu.com/mnr/60269-six-flags-white-water-new-attraction-typhoon-twister-thrill-slide
Following a global celebration of its 100th Birthday, OREO, the World’s Favorite Cookie, launched its latest marketing campaign “Cookie vs. Creme,” during America’s biggest football game. The premiere of OREO “Whisper Fight,” which is the brand’s first time advertising during the Big Game, kicks off a two-month program that focuses on the long-standing disagreement dividing OREO fans —which part of an OREO is the best, the cookie or the creme?
To view Multimedia News Release, go to http://www.multivu.com/mnr/60226-oreo-fan-favorite-cookie-campaign-during-football-game
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Wheat Thins, the snack known for its complex taste and satisfying crunch, today announced the launch of its new “Must. Have. Wheat Thins.” campaign with a new television ad debuting in the Super Bowl pre-game. The television spot, which airs between 5:30 p.m. EST and the start of the 6 p.m. broadcast on Sunday, Feb. 3, was inspired by Wheat Thins’ most passionate fans and depicts the intense relationship they have with the brand by showcasing a man so passionate about his Spicy Buffalo Wheat Thins he’ll do nearly anything to protect them from even the most unexpected intruders—even a yeti!
To view Multimedia News Release, go to http://www.multivu.com/mnr/60165-must-have-wheat-thins
Cars.com, the premier online resource for buying and selling new and used vehicles, will add drama to this year’s Big Game to launch its all-new advertising campaign. Today, the site released print, digital and social teasers that pose the question “why drama?” Until the big reveal of Cars.com’s first new commercial, which will air during the first quarter of the game, fans can get a taste for drama by visiting www.cars.com/whydrama.
To view Multimedia News Release, go to http://www.multivu.com/players/English/59238-cars-com-campaign/
