United Way and the Ad Council, in collaboration with the National Football League, have announced an extension of their successful LIVE UNITED campaign, including a new series of public service ads (PSAs) featuring NFL players promoting health and wellness, and ads showcasing the true outcome of United Way’s work in local communities. The new campaign also includes an online interactive map that illustrates local impact stories from United Ways around the country.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7301351-ad-council-united-way-nfl-extend-live-united-campaign-health-wellness-psas/
Today, the Ad Council and the Dollar General Literacy Foundation launched new public service advertisements PSAs) on behalf of their national GED® Achievement campaign. This highly impactful multimedia campaign is designed to provide high school dropouts the information and encouragement needed to begin the road to earning a GED® diploma.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7292751-ad-council-dollar-general-literacy-foundation-encourage-young-adults-pursue-ged-diploma/
Approximately half a billion people worldwide have correctable vision issues, but lack access to quality vision care. They are unable to see the words in a book or on a chalkboard and even more so to reach their potential and bring their goals and dreams into focus. As part of an ongoing effort to shine a spotlight on this issue and the importance of healthy, enhanced vision, Transitions Optical and vision care nonprofit OneSight have teamed up with GRAMMY® and CMA Award winning music artist Darius Rucker to launch a public service announcement aimed toward raising awareness and inviting others to join the cause at www.onesight.org.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7194751-transitions-optical-onesight-darius-rucker-make-dreams-come-true/
Smokey Bear, the icon featured in the longest running public service campaign in U.S. history, turns 70 years old this Saturday, August 9, 2014. Created in 1944 by the U.S. Forest Service, the National Association of State Foresters and the Ad Council-- Smokey Bear, along with his trademark, “Only You Can Prevent Wildfires,” --has helped reduce the number of acres burned annually by wildfires from 22 million in 1944 to an average of 6.7 million annually today.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7285651-ad-council-smokey-bear-celebrates-70th-birthday-prevent-wildfires/
Professional Photographers of America (PPA) is inviting the world to watch live action of the annual International Photographic Competition International Photographic Competition (IPC) from August 4-7. This is the first time in IPC’s history that judging sessions can be viewed in real time by the public. PPA photographers around the globe have submitted nearly 5,000 images for the competition and will watch closely, along with a worldwide audience, as the IPC judges assess their work.
To view the Multimedia News Release, go to: http://www.multivu.com/players/English/7118951-professional-photographers-of-america-international-photographic-competition-first-live-stream/
A devastating invasive pest with no known natural predators threatens recreational areas, forests, and suburban and urban shade trees. Once a tree is infested, it must be removed, which is why the United States Department of Agriculture (USDA) has designated August as Tree Check Month to encourage the public to look for signs of a devastating invasive pest, the Asian longhorned beetle (ALB). The USDA is asking for help spreading the word about how the public can help save trees with a PSA TV spot, radio scripts, and print advertisements.
To view the Multimedia News Release, go to: http://www.multivu.com/players/English/7277051-usda-august-tree-check-month-asian-longhorned-beetle-invasive-pest-psa/
‘Tackling hepatitis C: Moving towards an integrated policy approach’, a report published by The Economist Intelligence Unit (EIU) today reveals that many countries around the world have been slow to respond with national policies on hepatitis C despite recent government pledges to fight the disease. The hepatitis C virus remains the leading cause of liver cancer, liver disease and liver transplantation placing a huge burden on patients' lives and healthcare systems.
To view the Multimedia News Release, go to http://www.multivu.com/mnr/71400562-janssen-new-reports-hepatitis-c
New survey results from Connections Academy, http://www.connectionsacademy.com, one of the country’s leading providers of full-time online school for students in grades K through 12, reveals the reasons parents enroll their children in online schools. The results are from the Connections Academy 2014 Parent Satisfaction Survey, an annual third-party survey now in its twelfth year. All families with students enrolled at the time of the survey were invited to participate – 45% of the families responded to the survey, totaling more than 18,000 respondents. The survey results suggest key explanations for the continuing growth of virtual schooling in the United States.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7067853-connections-academy-parent-survey-why-k-12-students-attend-online-schools-full-time/
Every organ donor has the potential to save eight lives, which is the foundation of the new public awareness campaign from the Center for Organ Recovery & Education (CORE). Using multiple channels such as outdoor, television, print and radio advertising, transit wraps, a brand new website and social media, CORE is encouraging individuals to “LiVE: 8” and end the wait by signing up to become an organ and tissue donor.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7253051-center-for-organ-recovery-and-education-launches-live-8/
According to entrants to our latest competition, Machu Picchu in Peru has been voted the most desirable place to escape to. Hostelworld, the leading budget travel website, is offering one lucky winner and a friend the opportunity to jet off round the world on an incredible trip, all expenses paid. All you have to do to enter the competition is pick your top three choices from 30 incredible adventures, and you could be in with a chance to win all three.
As part of the competition, valid until the 30th of June, Hostelworld produced a video of an offline stunt. We brought the spirit of travel to shoppers in London’s Westfield Shopping Centre by setting up a series of scenarios, using a mixture of augmented reality and live actors. We filmed the public’s reactions and captured how they interacted with what was happening.
To view the Multimedia News Release, go to http://www.multivu.com/mnr/71400552-machu-picchu-travellers-top-destination
60 years, countless stories. As PR Newswire celebrates 60 years of press release distribution and multimedia engagement, the focus remains on the future of communications.
With the rapid evolution of technology and a changing communications landscape, public relations and marketing professionals must rethink their strategies. These shifts require a multi-faceted approach that capitalizes on digital, social and mobile to cut through the noise and generate buzz in the market.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7223831-pr-newswire-60th-anniversary/
The Halo Group is a marketing communications and branding agency that brings experts in business, branding, advertising and public relations together to work as a single team. Halo helps companies with every experience that a customer has with their brand. Halo’s work has been honored with some of the industry’s top awards; Telly, Webby, and Internet Advertising Competition Awards but, more important, these campaigns are building relationships around the globe.
To view the Multimedia News Release, go to: http://www.multivu.com/players/English/65928-thehalogrouppressroom/
