When it comes to tire development and technology, the road generally goes from the racetrack to the cul de sac. A great example is Yokohama Tire Corporation’s new passenger tire, the AVID Ascend®, which features orange oil, a special technology born on the track, and which can be seen discussed in the following video: http://youtu.be/TtrgVa7DHYQ
To view Multimedia News Release, go to http://www.multivu.com/mnr/59183-yokohama-tire-corporation-passenger-tire-avid-ascend-features-orange-oil
Children International, a U.S.-based humanitarian organization, has seen that comprehensive, targeted programs provided in a caring environment empower youth to escape the traps of poverty. The organization’s 2012 Youth Report explains how.
More than one-third of the world’s population, nearly 2.5 billion people, live on less than US $2 a day according to The World Bank. Employment can be life-changing for these people, but poverty is a hard trap to escape when it is all you know. Children International’s comprehensive youth programs provide young people with thoughtfully designed tools and experiences that can open doors to a life beyond poverty.
To view Multimedia News Release, go to http://www.multivu.com/mnr/57993-children-international-2012-youth-report-escape-poverty-find-employment
Portal Masters everywhere will once again face the evil Portal Master Kaos in a brand new adventure in Skylanders Giants, which is poised to prove that bigger really is better when the game hits store shelves in North America on October 21, 2012 for Nintendo’s Wii™ system, Nintendo 3DS™, the Xbox 360™ game and entertainment system, and the PlayStation®3 computer entertainment system.
The game features 16 new characters, led by eight Giant Skylanders, who are twice the size of their comrades. The Giants each have exciting new powers and abilities to match their size. Joining the Giants are eight new Skylanders, who also feature never-before-seen powers.
To view Multimedia News Release, go to http://www.multivu.com/mnr/58555-activision-skylanders-giants
Lexus just added a new layer to its compelling 2013 ES marketing campaign with an advertisement that, like the entirely new ES, merges next-generation technologies with stunning visuals. The result is a never-before-seen convergence of print and digital advertising. Starting today, readers can bring an ES print ad (found in the Oct. 15 issue of Sports Illustrated magazine) to life by simply placing the ad over the screen of an iPad® while running the Lexus-created video found in this week’s iPad edition of Sports Illustrated or at Lexus.com/stunning. With a single touch, users will see a static Lexus ad take off for a stunning test drive.
To view Multimedia News Release, go to http://www.multivu.com/mnr/58391-lexus-sports-illustrated-ad-style-technology-together-like-never-before
Premium network EPIX will premiere the new Coldplay tour film Live 2012 as an EPIX Original Concert Event in the U.S. on November 17th, followed by the release of the tour film for purchase on November 20th.
Live 2012 documents Coldplay’s acclaimed Mylo Xyloto world tour, which has been seen by more than three million people since it began in June 2011. It includes footage from Coldplay’s shows at Paris’s Stade de France, Montreal’s Bell Centre and last year’s triumphant Pyramid Stage headline performance at Glastonbury Festival.
To view Multimedia News Release, go to http://www.multivu.com/mnr/56739-epix-to-premiere-coldplay-live-2012-tour-film
For his Spring 2013 collection, Zac Posen envisioned rich, vibrant hair color to make the runway looks truly pop. John Frieda® International Creative Consultant Harry Josh brought this vision to life, using John Frieda® Precision Foam Colour to enhance models’ shades with saturated colour and shine that complemented Zac Posen’s spring pieces. An essential part of the runway look, the hair colour brought vibrancy and brightness to Posen’s singular designs. Harry Josh chose Precision Foam Colour for its salon-quality coverage and expert colourist-selected shades, using tones that closely matched the models’ own hair colours, serving to enrich their shades rather than completely change them.
To create the style seen on the runway, go to http://www.multivu.com/mnr/57932-john-frieda-with-zac-posen-harry-josh-luigi-murenu-precision-foam-colour
The latest edition of Hotels.com® Hotel Price Index™ (HPI®) indicates that North America saw the second fastest rise in average hotel prices in the first half of 2012, with a growth of 5 percent, putting the Index at 109. The good news for travelers is that prices stayed 10 Index points behind their peak in 2007 and were still cheaper than in 2006.
The HPI tracks real prices paid per room by Hotels.com customers at approximately 140,000 properties within the Hotels.com network in major destinations around the world. This edition of the report, which compares the first six months of 2012 with the same period in 2011, shows an upward trend in hotel prices across all global regions, resulting in an average global increase of 4 percent. This is the first time in five years that Hotels.com has seen an increase across the globe.
To view Multimedia News Release, go to http://www.multivu.com/mnr/52878-hotels-com-hotel-price-index-north-american-hotel-prices-up-5-percent
The latest test drive marks the final chapter in a three year long project which has seen the development of the next step in autonomous driving technology. Since 2009, Volvo Car Corporation has been the driving force behind the EU funded SARTRE project (Safe Road-Trains for the Environment), bringing vehicle platooning technology one step closer to becoming a reality on Europe’s roads.
To view Multimedia News Release, go to http://www.multivu.com/mnr/56600-volvo-car-corporation
The event that war history buffs across the world have been waiting for has finally arrived! Today is the day when the world leader in online publications-IMP Interactive will finally unveil their latest and much awaited product- the Weapons of War video magazine. Readers across the globe will now finally get to experience the first ever video magazine the planet has ever seen!
To view Multimedia News Release, go to http://www.multivu.com/mnr/56595-weapons-of-war-magazine-launch
The video explains the aida marketing model in simple terms. The aida concept ishttp://www.globalintegra.com/blog/
Wouldn't you be glad to see your marketing efforts pay? Indeed you would! Watch this video to get insight into a common pattern seen with successful marketing campaigns. popular and can be adapted across sales and advertising as well.
The aida marketing model can be used across any platform be it conventional advertising or new media. When you strategize your marketing campaigns such that it follows aida model of communication all the way to the end, it is bound to be a big success.
An early crop of advanced crash avoidance technologies includes some clear success stories when it comes to preventing crashes, insurance claim analyses by the Highway Loss Data Institute (HLDI) show.
Forward collision avoidance systems, particularly those that can brake autonomously, along with adaptive headlights, which shift direction as the driver steers, show the biggest crash reductions. Lane departure warning appears to hurt, rather than help, though it’s not clear why, and other systems, such as blind spot detection and park assist, aren’t showing clear effects on crash patterns yet.
HLDI analysts looked at how each feature affected claim frequency under a variety of insurance coverages for damage and injuries. Clear patterns were seen in claims under property damage liability (PDL) insurance, which covers damage caused by the insured vehicle to another vehicle, and collision insurance, which covers damage to the insured vehicle. Frequency is measured as the number of claims relative to the number of insured vehicle years. An insured vehicle year is one vehicle insured for one year, two vehicles for six months, etc. The model years of the vehicles included ranged from 2000 to 2011, depending on when an automaker introduced a feature. Insurance data through August 2011 were used.
