ChildObesity180 today launched a new initiative, the Active Schools Acceleration Project (ASAP), in the continuing effort toward reversing the trend of childhood obesity. Because of their strong support for Let’s Move!, her initiative to solve the problem of childhood obesity within a generation, First Lady Michelle Obama encouraged participation in the competition with a new video message.
ASAP, in a commitment with The Partnership for a Healthier America (PHA), is conducting a national competition to identify and reward the most creative, impactful, and scalable school-based programs and technological innovations that promote physical activity for children. The contest will award a total of $500,000 in prizes, with individual awards of up to $100,000. In addition to monetary awards, top winners will advance to participate in funded pilot studies aimed at expanding both reach and impact.
To view Multimedia News Release, go to http://www.multivu.com/mnr/54594-childobesity180-innovation-in-physical-activity-competition-for-let-s-move
Just 18 weeks after Racine Reads: Dream Big! launched, Racine elementary school students have one million reasons to celebrate after reaching the program’s ambitious goal to read one million books during the 2011-2012 school year. More than 10,000 students in nearly 500 classrooms participated in the community-based initiative which aimed to get the community fired up and focused on one issue — literacy.
To view Multimedia News Release, go to http://www.multivu.com/mnr/54460-racine-reads-dream-big-program-goal-achieved
Today Schick® unveils the latest in a series of product innovations. The new Schick® Xtreme3® Eco™ is the first disposable razor to use 100 percent recycled plastic in the production of its handle and 100 percent post-consumer paper in its packaging. Manufactured and shipped out of the company’s 99.9 percent landfill-free facility in Milford, CT, Schick® estimates they’ll be saving over 103,000 pounds of virgin plastic material and 15,500 pounds of virgin paper from going into landfills each year by using recycled materials in the new razor.
To view Multimedia News Release, go to http://www.multivu.com/mnr/54429-schick-xtreme3-eco-friendly-razor-design-to-keep-plastic-out-of-landfills
The HGTV Dream Home Giveaway 2012 will offer fans the chance to win a spectacular custom-built home in Midway, Utah, a 2012 GMC® Terrain® and $500,000 cash. HGTV will unveil the fully-furnished modern western ranch house, designed to appeal to outdoor enthusiasts, during the HGTV Dream Home 2012 special on January 2, at 1 p.m. ET/PT.
To view Multimedia News Release, go to http://www.multivu.com/players/English/53400-hgtv-dream-home-2012
Dallas-based Chafie Creative Group, LLC, announced today its revolutionary app for Fiction, Immersedition. Extraordinarily more than a regular or even enhanced eBook, the pilot Immersedition, The Survivors Series, authored by innovative transmedia storyteller Amanda Havard, has been crafted specifically to embrace the possibilities of interactivity inside a novel. In its print form, Havard’s book encapsulated specific detail to place and person, anchoring its surreal premise in a very real world, making the interactive transmedia nature of the Immersedition concept the perfect platform for her story. In its print form, The Survivors is a 283-page book, but in its app version, there are over 300 touch-points that call up over 500 frames of relevant additional content embedded in the pages of the book.
To view Multimedia News Release, go to http://www.multivu.com/mnr/53515-chafie-creative-group-immersedition-consumer-transmedia-ebook-app-fiction
Innovative science and collaboration are at the cornerstone to addressing global food security, DuPont Chair and CEO Ellen Kullman told international leaders today at the 2011 World Food Prize. Themed, The Next Generation: Confronting the Hunger Challenges of Tomorrow, the annual World Food Prize brings together more than 1,000 global leaders, including former presidents, CEOs from Fortune 500 food and agriculture companies, World Food Prize laureates and policy experts to discuss how to address the current food crises and food security needs for people around the globe.
To view Multimedia News Release, go to http://www.multivu.com/mnr/52517-dupont-pioneer-hi-bred-world-food-prize-announcement
Thirteen 12-meter antennas manufactured by General Dynamics SATCOM Technologies have been successfully installed at the 16,500-foot-high Chajnantor plateau in Chile, home to the Atacama Large Millimeter/submillimeter Array (ALMA) astronomical observatory. Located in the Andes mountains, the 115-ton, highly specialized antennas form part of an 11-mile-wide international astronomy project. When it is completed in 2013, scientists will use the observatory to study portions of the universe at a level of detail that is beyond what current astronomical technologies provide, studying the origins of galaxies, stars, and planets.
To view Multimedia News Release, go to http://www.multivu.com/mnr/52410-general-dynamics-antennas-for-world-s-largest-radio-telescope
Blu Homes (www.bluhomes.com), a leading designer and manufacturer of beautiful, green, precision-built homes, based in Boston and San Francisco, announced today the unfolding of two eco-friendly faculty homes at Portsmouth Abbey School, one of the nation’s leading Catholic boarding schools. The two-story Blu “Evolution” homes are Energy Star-rated and LEED certifiable, and will be located on the School’s 500-acre campus on the picturesque shores of Narragansett Bay in Portsmouth, Rhode Island. The spacious and highly energy-efficient Blu Evolutions are two of a growing number of Blu homes embraced by Rhode Islanders. A Blu Element was erected in Charlestown last year while a Blu Breezehouse and another Element are currently being prepared for homeowners in Little Compton.
To view Multimedia News Release, go to http://www.multivu.com/mnr/40401-blu-homes-unfolds-green-faculty-homes-rhode-island-portsmouth-abbey-school
ConocoPhillips Company, the nation’s fourth-largest lubricants supplier, today introduced an inspiring testimonial featuring one of its long-time Kendall Motor Oil customers who has put more than 500,000 miles on his car, reinforcing the oil’s benefits to passenger car motorists including remarkable engine wear and friction protection. Jim White of Shreveport, La., is featured in a testimonial video (www.youtube.com/OfficialKendallOil) in which he proudly shares his personal story and appreciation for the value provided as a result of his consistent use of Kendall Motor Oil.
To view Multimedia News Release, go to http://www.multivu.com/mnr/52198-conocophillips-kendall-motor-oil-car-shreveport-mileage-mile-500000-engine
The Art Institutes announces its nationwide search to find the next winners of the Passion for Fashion Competition 2012. Teens that are looking for outlets to express their love of style are encouraged to enter and unleash their creativity for a chance to earn a tuition scholarship. Two national competition grand prize winners each will earn a half- tuition scholarship to their respective Art Institutes school, receive a VIP trip to New York City, participate in a “meet and greet” at Seventeen magazine’s New York City offices, have lunch with a Seventeen Style Pro, receive a $500 shopping spree at DKNY with the Style Pro, and a $500 gift card to shop anywhere in the Big Apple.
To view Multimedia News Release, go to http://www.multivu.com/players/English/51392-art-institutes-passion-for-fashion/
Each week high school football teams across the country are making bold plays – their own Friday night feats. Today, State Farm® Insurance Companies kicks off Friday Night Feats, a national high school football video contest that aims to get schools and communities to a better state. Beginning August 25, the biggest moments of the season as captured by players, parents and fans can win up to $17,500 for their high school.
Eligible fans, coaches, players and community members can submit videos to the State Farm Friday Night Feats contest page, www.FridayNightFeats.com, from Aug. 25 until Nov. 28 to be considered as the best Friday night feat of the 2011 high school football season. Through Friday Night Feats, State Farm recognizes the hard work and effort of high school students to get their community and their school to a better state.
To view Multimedia News Release, go to http://www.multivu.com/players/English/51694-state-farm-friday-night-feats/
Following the launch of its new super-capacity French-door refrigerator, the largest capacity model in its class, LG Electronics USA today announced the “LG Ultimate Jelly Bean Count Contest,” an online competition that takes Main Street USA’s favorite unofficial unit of measurement to a whole new level. The contest challenges anyone and everyone to guess how many jelly beans can fit inside the spacious refrigerator. The winner will receive a complete kitchen makeover, built around LG’s premium kitchen suite valued at more than $6,500.
To view Multimedia News Release, go to http://www.multivu.com/mnr/51458-lg-electronics-facebook-contest-french-door-refrigerator
