Fall football, pancakes, selfies: The Holiday Inn Express® brand and its clever Creative Director, actor/comedian Rob Riggle, know that these are a few of guests’ favorite things. InterContinental Hotels Group (IHG), one of the world’s leading hotel companies, is hitting the road again this month with the latest Pancake Selfie Express mobile breakfast tour to allow fans in the Big Apple, the nation’s capital and beyond to experience the simple genius of a laser-printed selfie on a pancake. During its multi-state tour, the high tech food truck, part of the brand’s latest Stay Smart® campaign, will travel to select Southeastern Conference (SEC) football games this fall to celebrate game day. The brand is also introducing Snoozapalooza, a new promotion that extends both breakfast and check-out time until noon every weekend throughout the fall, so fans can rest and refresh after the big game.
To view the multimedia release go to:
http://www.multivu.com/players/English/7877851-holiday-inn-express-pancake-selfie/
Quadriplegic former IndyCar driver and current team owner Sam Schmidt completed the bottom half of the challenging, high-altitude Broadmoor Pikes Peak International Hill Climb yesterday in the Arrow Electronics, Inc. (NYSE:ARW) Semi-Autonomous Motorcar (SAM car).
Schmidt, who was paralyzed from the neck down in a crash during an IndyCar practice lap in 2000, is able to steer, accelerate and brake the modified 2016 Corvette Z06 SAM car using only his head. Sensors mounted on an Arrow-designed high-tech headset that Schmidt wears connect to infrared cameras mounted on the dashboard and detect his head-tilt motions to steer. A sip-and-puff device that Smith breathes into enables him to accelerate and brake.
As part of an ongoing commitment to support life sciences innovators and the development of integrated, cross-sector solutions to prevent, intercept and cure diseases, Johnson & Johnson today named cell biologist Yoshinori Ohsumi, Ph.D., of the Tokyo Institute of Technology the winner of the 2016 Dr. Paul Janssen Award for Biomedical Research for his pioneering discoveries concerning the molecular basis of autophagy.
Dr. Ohsumi was honored today during an event at the 2016 BIO International Convention in San Francisco. A video of his acceptance comments can be viewed here.
“Dr. Ohsumi’s curiosity led him to become the first person in the world to determine the molecular mechanism and regulation of autophagy, shedding light on one of the most basic functions of all living cells,” said Paul Stoffels, M.D., Chief Scientific Officer, Johnson & Johnson. “Dr. Ohsumi’s discoveries hold promise for better understanding, preventing and treating many diseases. It is with great pleasure that we celebrate his contributions, which remind us of the innovative spirit Dr. Paul brought to the lab every day.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7856351-2016-dr-paul-janssen-award-ohsumi/
LeBron James. Stephen Curry. The Goodyear Blimp. The Chosen One. The Unanimous MVP. The World Famous Icon.
Three undeniable greats with one common bond – all were “Akron Born.”
With the world’s greatest basketball players set to compete on the sport’s biggest stage, The Goodyear Tire & Rubber Company will celebrate their birthplace by getting the next generation of Akron greats off to a winning start.
To do this, Goodyear will honor babies born in Akron-area hospitals during the NBA Finals with a “Most Valuable Ride” care package consisting of a set of Goodyear tires, an “AkronBorn” onesie and a brand-new infant car seat.
Three Akron-based medical facilities – Summa Akron City Hospital, Cleveland Clinic Akron General and Akron Children’s Hospital – will “assist” the initiative and help deliver the care packages to families of newborns. The package builds on Goodyear’s recent Safe Mobility Project with Akron Children’s Hospital.
To view the multimedia release go to:
http://www.multivu.com/players/English/7833452-goodyear-celebrates-great-things-akron/
Society for Science & the Public (Society) today announced that Regeneron Pharmaceuticals, Inc. (NASDAQ: REGN) is the new title sponsor of the Science Talent Search. Selected through a competitive process that garnered interest from the nation’s leading companies and philanthropists, Regeneron will become only the third sponsor in 75 years of the nation’s oldest and most prestigious high school science competition.
The new sponsorship will be celebrated at a special event today at the American Museum of Natural History, which is known for its extensive science education program. The event will be hosted by astrophysicist Neil deGrasse Tyson, Ph.D., Frederick P. Rose director of the Hayden Planetarium at the American Museum of Natural History, and can be viewed via webcast at 9:00 a.m. EDT at http://edge.media-server.com/m/go/sciencetalentsearch.
Regeneron is committing $100 million to support the Science Talent Search and other Society programs through 2026 and will assume title sponsorship of the competition effectively immediately. As part of its commitment, Regeneron is nearly doubling the overall award distribution to $3.1 million annually, increasing the top award to $250,000, and doubling the awards for the top 300 young scientists and their schools to $2,000 each. During its history, the Science Talent Search has provided more than $25 million in awards to over 8,500 students and schools.
To view the multimedia release go to:
http://www.multivu.com/players/English/7846351-regeneron-science-talent-search/
Seqirus announced today that the National Adult and Influenza Immunization Summit (NAIIS) awarded the organization with the 2016 Immunization Excellence Award for best Corporate Campaign. The accolade recognizes Seqirus’ creative and collaborative efforts to improve vaccination awareness and rates during the 2015-16 influenza season. The award was presented yesterday during the NAIIS Summit in Atlanta, Georgia.
“We are pleased to receive this prestigious honor, and thankful to our partners, Families Fighting Flu and several collegiate student organizations, for their dedication to spreading the word about the dangers of flu and encouraging their peers to get vaccinated,” said Dr. Marie Mazur, Vice President of Global Commercial Development and Policy. “Moving forward, Seqirus is committed to building on this season’s success with college students and continuing the important work of flu prevention for all.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7833751-seqirus-national-award-knockoutflu/
In 2011, PetSafe® brand launched its nationwide Bark for Your Park program to help communities build their own off-leash dog parks. In order to help even more communities this year, PetSafe brand is restructuring the contest into a grant-giving program and increasing the number of awards from five to 25.
“In the past five years, we’ve given away over $850,000 to communities to build dog parks of their own, but now we want to help communities during every stage of development,” said Tracy Mulder, marketing manager, PetSafe brand. “Our new Bark for Your Park program is expanding to not only help break ground on new parks, but also help fund maintenance and improvements for existing parks.”
Communities can submit a grant application now through June 30, 2016 on www.petsafe.net/barkforyourpark. The applications will be reviewed by an internal committee and PetSafe brand will award five new park grants valuing $25,000 each, 10 park makeover grants valuing $10,000 each, and 10 park maintenance grants valuing $5,000 each. This year’s award recipients will receive a combination of funds and commercial-grade dog park equipment from UltraSite, a PlayCore Company. The winning communities will be announced over a 5-week period during August through September.
To view the multimedia release go to:
http://www.multivu.com/players/English/7827752-petsafe-dogs-bark-for-your-park/
Sleep Inn, an all new construction brand and leader in the midscale lodging segment has revealed the latest evolution of its successful prototype. The concept builds upon the current prototype, which has demonstrated great appeal for its simply stylish aesthetic as well as its cost effectiveness to build and operate. The enhanced look and feel has evolved to meet the changing tastes and behaviors of travelers while still remaining cost neutral to today’s already efficient prototype. Leaders of the brand, which is franchised by Choice Hotels International, Inc. (NYSE: CHH), one of the world’s largest hotel companies, made the announcement during the Choice Hotels Annual Convention in Las Vegas attended by nearly 6,000 Choice Hotels franchisees and hospitality professionals.
To view the multimedia release go to:
http://www.multivu.com/players/English/7772451-choice-hotels-sleep-inn-prototype/
When it comes to home décor, one of the easiest ways to update a room is with a fresh coat of paint. This year, FrogTape® brand painter’s tape is proving how simple it is to heighten your home’s appeal with the inaugural Paintover Challenge™ room makeover contest. The contest runs through May 25 and tests the design skills of six DIY home décor bloggers as they transform a space in need of a makeover.
The challenge is simple; all six bloggers must makeover their space using three things: paint, painter’s tape and a $1,000 budget. To up the ante, each blogger has been assigned one of the 2016 FrogTape® Design Trends identified by celebrity interior designer, Taniya Nayak, as this year’s hottest styles for the home. The process will be documented on their blogs and on paintoverchallenge.com with before, during and after shots of the room transformations. The winning blogger will be selected through public voting – which begins May 31 – and will receive $5,000 to donate to their favorite charity and appear in an upcoming national FrogTape® magazine advertisement. The winner will be announced on June 27.
“With the launch of the FrogTape® Paintover Challenge™, we’re hoping to inspire both expert and novice DIYers alike to step out of their comfort zone and push their creative limits – while showcasing the diversity of paint and painter’s tape,” said Allison Shagovac, influencer marketing manager, ShurTech Brands, LLC. “The participating bloggers each have their own unique styles and personalities, and we can’t wait to see what they create as they compete for a good cause.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7721331-frog-tape/
For decades, the Star Wars universe has been the home of epic encounters just as children’s rooms. Children’s rooms just need plenty of daylight during the day and dark environments at bedtime to ensure a good night’s sleep. Continuing their successful design collaboration, Disney and the VELUX Group meet the demands of modern children’s rooms with their “Star Wars & VELUX Galactic Night Collection”.
The new blind collection introduces a series of four total blackout blinds featuring popular Star Wars characters and adds home interior to the world’s most successful entertainment concepts.
The dual function of playroom and bedroom calls for high-benefit products when decorating modern children’s rooms and the collection is designed to fulfil these multiple needs, the dreams of playful children, for creativity and rest.
To view the multimedia release go to:
http://www.multivu.com/players/uk/7781851-star-wars-velux-galactic-night-collection/
In real life, quarterback Drew Brees does not typically sneak up on his teammates in the middle of the night as they sleep. But in a new digital video campaign from Tempur-Pedic, Brees tries to surprise one of them with a gift of life-changing sleep.
To debut its reinvented TEMPUR-Breeze™ line – the only mattress offering a revolutionary integrated system of cooling technology designed to help keep the body cooler during sleep – Tempur Sealy International (“Tempur-Pedic”) announced today that the company is teaming up with professional football player Drew Brees to launch its “Brees on Breeze” integrated marketing campaign, including a video series starring Brees and his “hot” teammate, pro football center Max Unger.
To view the multimedia release go to:
http://www.multivu.com/players/English/7804051-tempur-pedic-brees-on-breeze/
Yesterday, Guinness World Records announced that the bottle of Gautier 1762 was the oldest cognac sold at a public auction. This 250-year-old drink was purchased in 2014 by Wealth Solutions, a Polish company specialized in rare spirits and collectibles, at an auction of old and rare beverages organized by Bonhams Fine Art Auctioneers & Valuers in NYC. It remained part of the company’s collection of old liquors until October 2015, when the management board made the decision to create a watch with a drop of this antique spirit, and opened the bottle. The uncorking ceremony was organized in Bristol Hotel in Warsaw and formed part of an event to mark the start of cooperation between Wealth Solutions and Armin Strom, a Swiss Watch Manufacturer.
Thanks to this cooperation, the Cognac Watch was made – the first Swiss mechanical watch with a drop of alcohol. The timepiece and the capsule for this unique beverage were designed by Claude Greisler, Armin Strom’s chief horologist. This independent Swiss manufacturer also accepted the mission to produce this unusual watch. The exclusive limited edition for Wealth Solutions consisted of just 40 timepieces produced in stainless steel, 18k rose gold and titanium cases. All of them were sold by Wealth Solutions in an exclusive presale before the official launch of the product. The international premiere of the Cognac Watch took place on 20th March 2016, during the Baselworld show. Yesterday, at the Polish premiere in Warsaw, Wealth Solutions announced the decision of Guinness World Records.
Having met with huge success, Wealth Solutions has decided to continue production of the Spirit Watches line. The next limited edition will be the Rum Watch – a Swiss timepiece with a drop of Harewood rum from 1780. International subscription for this unique watch opened on 26th April on the website: http://en.wealth.pl/promotion/spirit-watches
To view the multimedia release go to:
http://www.multivu.com/players/uk/7817651-cognac-gautier-1762-guinness-world-records/
