New York Yankees all-time great Bernie Williams is teaming up with Boehringer Ingelheim to raise awareness of a lung disease called idiopathic pulmonary fibrosis (IPF) that his father suffered from for years before he passed away in 2001. His father, Bernabé, inspired Williams to play baseball and make it to the Major Leagues, and taught him to play guitar which has become William’s second career since retiring from baseball.
In honor of his father’s battle with IPF, Williams has joined the Breathless™ campaign to turn his family’s devastating experience with this rare lung disease into a chance to help other families. Williams hopes to educate and empower others who think they may have IPF to seek early diagnosis and treatment and is encouraging people to visit the campaign website – www.BreathlessIPF.com – and share the videos and educational content through social media channels such as Facebook and Twitter.
To view the multimedia release go to:
https://www.multivu.com/players/English/8058551-bernie-williams-ipf-breathless-campaign/
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Last Tuesday night, Laetitia Casta and La Maison Cointreau announced the launch of the Cointreau Creative Crew in the Pompadour Ballroom at the Hotel Café Royal in London. A worldwide philanthropist programme curated by Creative Director Laetitia Casta, the Cointreau Creative Crew aims to develop women’s freedom and encourage them to make their dreams a reality. Launching for the first time in the UK, this programme will culminate in one entrepreneur being awarded a £20,000 bursary to support their creative project which will be announced in Spring 2016.
Decorated with Cointreau elegantly dressed in soft furnishings and floral arrangements, the Pompadour Ballroom played host to 150 guests on the night. The former French model looked stunning and was joined on the night by a host of A-list celebrities including Ella Eyre, Donna Air, Charlie XCX and Laetitia Casta. Additional guests in attendance included CEO of Rémy Cointreau Valérie Chapoulaud-Floquet, established fashion philanthropist Nick Ede, Managing Director of Liberty of London Ed Burstell and Editor of Glamour UK Jo Elvin.
To view the Multimedia News Release, go to http://www.multivu.com/players/uk/7677251-laetitia-casta-cointreau-creative-crew/
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In an effort to help parents better understand why ignoring dental health can have serious consequences, and educate families about good dental health habits, the Ad Council and The Partnership for Healthy Mouths, Healthy Lives created new Public Service Ads (PSAs) for the Kids’ Healthy Mouths campaign. The new PSAs are humorous depictions of life lessons which make the point that while parenting can be tricky at times, getting kids to brush for two minutes, twice a day can be easier than most other things parents will try to teach their children. The new PSAs debut today at the American Dental Association (ADA) annual meeting and are now available for nationwide distribution.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7343051-kids-healthy-mouths-and-ad-council-launch-new-public-service-announcements/
Discovery en Español welcomes the new year with adrenaline-filled premieres on its popular programming block ‘Jueves de Aventura,’ highlighting the original production DESAFÍO X 2: MÉXICO, where two survival experts from Colombia and México, will test their skills in inhospitable territories of Chiapas, Veracruz and Puebla. DESAFÍO X 2: MÉXICO premieres January 12 and will air on Thursdays at 11PM E/P.
Each of the six episodes will feature Colombian adventurer Daniel Tirado and Mexican army veteran Alberto Pegueros surviving in extremely remote wild Aztec lands and putting their skills and knowledge into practice in order to make their way back to civilization safe and sound. Together, they have to avoid danger, predators, and find food, water and shelter. However, conflicts are not only limited to wilderness, and each man’s survival skills might not always match those of his partner, so combining techniques and living together could become the greatest of challenges for both men.
To view the multimedia release go to:
http://www.multivu.com/players/English/8010451-discovery-en-espanol-2017-premieres/
The charm of Paris, the European capital of culture and fashion, is well established. Its splendid monuments bear witness to the history of France and the expertise of its greatest architects. Its beautiful streets lined with high-end shops and art galleries continue to make Paris one of the most popular destinations in the world.
Some Paris neighbourhoods, such as the famous ‘Golden Triangle ’are very popular with foreign visitors.
However, many French and international personalities from business, politics or showbiz choose lesser-known districts, where discretion and luxury go hand-in-hand.
Neuilly-sur-Seine is the perfect example, located just ten minutes from the most beautiful avenue in the world : the Champs Elysees.
To view the multimedia release go to:
http://www.multivu.com/players/uk/7985051-seger-live-on-an-island-in-paris/
MAKE UP FOR EVER, the professional makeup line of innovative and artistic products created for professional stage artists, makeup artists and makeup enthusiasts, announces a worldwide artistic collaboration with global pop sensation CHARLI XCX and reveals its new AQUA XL EYE PENCIL campaign.
CHARLI XCX’s bold, artistic and energetic stage presence exemplifies the creative spirit of MAKE UP FOR EVER and the performance of the AQUA XL collection. In 2016, MAKE UP FOR EVER joins CHARLI XCX in all her performances and artistic creations, from her live tour to makeup artistry for her video clips. A virtuoso of words and sound, CHARLI XCX has written several international hit songs including her double platinum single, “Boom Clap,” alongside co-penning music for renowned artists; Grammy nominated “Fancy” (Iggy Azalea), triple platinum selling “I Love It” (Icona Pop) and “Same Old Love” (Selena Gomez).
The AQUA line, upon which performers and their makeup artists have long relied, has become AQUA XL, taking the limits of makeup performance to new levels. MAKE UP FOR EVER is revamping one of its iconic products with a new high-performance formula: AQUA XL EYE PENCIL, the first of the AQUA XL line and specially designed for performers’ needs. AQUA XL EYE PENCIL are stage-proof and offer flawless makeup results, incredible stay-on power and high color intensity. As comfortable as it is easy to apply, the AQUA XL EYE PENCIL’s long wear waterproof formula is resistant to all stage conditions and perfect for real life-use.
To view the multimedia release go to:
http://www.multivu.com/players/uk/7792251-make-up-for-ever-teams-up-with-charli-xcx/
Official trailer for The Gift, by Rebecca J. Hubbard, a novel about horses, friendship and patience. www.RebeccaHubbardlmft.com. Video Production by www.Castelane.com.
All eleven-year old Pip wanted was a best friend. When Pip gets a horse for her birthday she is delighted. She thinks that the horse she names Buck will be her best friend the moment that they meet. But she finds out that friendship does not come easily. Her father gently guides her so that Pip can discover for herself how to make Buck a true friend.
Pip’s new friend, Buck, has a story of his own. After leaving his own herd, to move to Pip’s house, he is looking for a relationship that will help him feel safe. He, too, learns that making a friend takes patience and understanding.
Partnership for Drug-Free Kids, the nation’s leading nonprofit committed to helping families struggling with their son’s or daughter’s substance use, today announced that it has extended the hours of its free Parent Helpline.
The bilingual Helpline is staffed by Parent Support Specialists, trained and caring Master’s-level counselors, who are ready to listen, help parents find answers and make an action plan for their child. Parent Support Specialists offer parents and caregivers the support and resources needed to care for a loved one who is struggling with substances. Families can connect with the Helpline via the website, drugfree.org, by phone at 855-DRUGFREE, through text messaging and Facebook Messenger. Help is available in English and Spanish.
To view the multimedia release go to:
https://www.multivu.com/players/English/8253451-partnership-for-drug-free-kids-extends-parent-helpline-hours/
Money 20/20 Conference – Broadridge Customer Communications, North America’s premier customer communications company and part of Broadridge Financial Solutions, today launched the Broadridge Communications Cloud℠ at Money 20/20. Using patented technology and analytics, the Broadridge Communications Cloud connects Broadridge’s current network of more than 900 brands, 138 million recipient households, and five billion annual communications, to a network of 10 digital channels consumers already use, including Amazon, Dropbox and Evernote.
Companies in banking, brokerage, credit card, healthcare, insurance, mutual fund, telecommunications, utilities and other consumer-facing industries can use the Broadridge Communications Cloud to distribute essential customer communications. These forms of communications include bills, statements, healthcare explanations of benefits, regulatory and tax documents, and can now be shared through any of 10 digital channels, based on consumer preference.
To view the multimedia release go to:
http://www.multivu.com/players/English/7950951-broadridge-communications-cloud/
