St. Jude Children’s Research Hospital is launching a new series of public service announcements (PSAs) to help raise awareness and deepen the understanding of the hospital’s lifesaving mission through real St. Jude heroes – its patients and families. St. Jude has not produced national PSAs since 2003 and timed this new multichannel campaign to coincide with the hospital’s 50th anniversary.
The PSAs share St. Jude moments through patients and families like 10-year-old Angiel. Angiel and her mom Damaris were planning a trip to Africa for a family reunion when she was diagnosed with osteosarcoma, a type of bone cancer that produced tumors in both of Angiel’s legs. Today, thanks to St. Jude doctors, Angiel can still look forward to visiting family in a foreign land one day. Angiel’s story is just one of several patients featured in the PSAs.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/stjude/46749/
The National Insurance Crime Bureau (NICB) today warned drivers in the Las Vegas area to be on the lookout for criminals targeting trucks in a deliberate attempt to cause an accident for the purpose of collecting insurance money.
As many as 100 suspected staged accidents along the I-15 corridor through the metropolitan Las Vegas area have been reported to NICB in the past 12-18 months and as many as 25 of those accidents targeted big rig trucks. The NICB is working closely with its member companies, the Nevada Insurance Council, the Nevada Highway Patrol, and the Nevada Attorney General’s Office to track down the organizers behind these schemes.
To view Multimedia News Release, go to http://www.multivu.com/mnr/53844-nicb-staged-accidents-targeting-big-rig-trucks-could-turn-deadly
Brain Resource, Inc., a developer of innovative tools to improve brain health, announced today at Health 2.0 the launch of MyBrainSolutions for Parents and its companion site for children, PoweringUp –an attention deficit hyperactivity disorder (ADHD) management tool for the home.
MyBrainSolutions for Parents empowers families to work together to improve skills needed for the classroom, the playground, at home and in life. A key feature of the site is a scientifically validated assessment and report that provides a better understanding of their child’s unique pattern of strengths and relative limitations.
To view Multimedia News Release, go to http://www.multivu.com/mnr/58473-brain-resource-mybrainsolutions-for-parents-poweringup-online-tool-adhd
Pulling the silk off the all-new 2014 Forte sedan today at the Los Angeles International Auto Show, Kia Motors America (KMA) revealed a stunning European design-inspired sedan that makes it clear the Korean auto manufacturer has another winner in its line-up of sought-after cars and CUVs. Sitting on an all-new chassis that is longer, wider and lower than the previous-generation Forte, the all-new third-generation Forte will offer more room, more performance and more premium amenities when it’s expected to go on sale in the first quarter of 2013. The all-new 2014 Forte will be offered in LX and EX variants with a choice of an efficient 1.8-liter engine or a more powerful 2.0-liter engine.
To view Multimedia News Release, go to http://www.multivu.com/mnr/59311-kia-motors-america-unveils-all-new-2014-forte-sedan-at-laias
The latest phase of Tourism Australia’s global marketing campaign, There’s nothing like Australia, has been launched today in China – Australia’s fastest growing and most valuable overseas tourism market.
In addition to a new broadcast ad and print executions the campaign boasts a strong digital and social media focus, and will leverage the advocacy of Tourism Australia’s three million Facebook fans. Other elements include a new, interactive tablet app and hub on www.australia.com, to take customers further into the stories played out in the ad and provide more information on the locations.
To view Multimedia News Release, go to http://www.multivu.com/mnr/56340-tourism-australia-global-marketing-campaign-there-s-nothing-like-australia
Lexmark International, Inc. (NYSE: LXK) today announced its positioning in the Leaders quadrant by leading industry analyst firm Gartner, Inc. in their “Magic Quadrant: Managed Print Services Worldwide” report.
In the Gartner Magic Quadrant report, Lexmark was evaluated on “completeness of vision” as well as its “ability to execute.” According to Gartner, “Leaders provide MPS to a wide range of customers, including the largest and most geographically dispersed, so they must demonstrate a truly global reach. They must demonstrate not only the skills to deliver today’s MPS, but also the understanding, initiative and resources to prepare for tomorrow’s MPS. Leaders characteristically augment the full scope of MPS with a wide range of added-value services. As a result, they are frequently shortlisted by large and midsize customers.”
To view Multimedia News Release, go http://www.multivu.com/mnr/48243-lexmark-managed-print-services-gartner-mps-magic-quadrant
Shell and the City of Dawson Creek today celebrate the opening of the Dawson Creek Reclaimed Water Project. The facility, process and associated infrastructure, will virtually eliminate Shell’s need to draw on local fresh water sources for the operation of its Groundbirch natural gas venture in Northeast British Columbia. The multi-million dollar facility will provide a new source of revenue for the City of Dawson Creek as well as additional water for industrial and municipal uses.
The City of Dawson Creek, some 1,191 kilometres northeast of Vancouver, is the centre of British Columbia’s natural gas and oil producing fields. The new treatment facility will help meet the water needs of all users including the people and municipality of the City of Dawson Creek.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/prne/shell-and-dawson-creek-partnership/56594/
Today, Red Lobster introduces their most comprehensive core menu transformation in the brand’s history. The menu will offer significantly more items with price points below $15. It will also substantially increase the number of non-seafood selections. Additionally, the menu will offer more choice and variety, including lighter-style options and more fish and shrimp entrées.
To view Multimedia News Release, go to http://www.multivu.com/mnr/57989-red-lobster-menu-transformation
ADP®, a leading provider of human capital management solutions, today unveiled its next-generation ADP Workforce Now® cloud-based platform for midsized organizations. The company showcased its new platform at the annual HR Technology Conference & Exposition in Chicago. This enhanced platform broadens ADP’s lineup of human capital management (HCM) services by providing midsized companies with access to more sophisticated tools to manage their workforce. As midsized companies struggle to compete in tough economic times, ADP Workforce Now enables businesses to be more strategic in how they manage their employees while reducing time spent on administrative tasks.
To view Multimedia News Release, go to http://www.multivu.com/mnr/58119-adp-enhances-human-capital-management-platform-for-midsized-companies
Today, the all-new MICHELIN® Pilot® Sport A/S 3 tire hits the market in time for the summer driving season. The latest tire in the Michelin ultra-high performance portfolio uses a unique tread design and additional innovative Michelin technologies to provide very high levels of both dry and wet grip for enhanced confidence and control in a variety of weather conditions.
To view the Multimedia News Release, go to http://www.multivu.com/mnr/62285-michelin-pilot-sport-a-s-3-tire-now-available-2013
General Mills and Häagen-Dazs today announced an initiative designed to foster greater economic vitality for smallholder vanilla farmers in Madagascar and ensure the availability of high quality vanilla for future generations.
Häagen-Dazs, the world’s leading brand of super-premium ice cream, with the General Mills Foundation, will invest $125,000 over two years to benefit villages in Madagascar’s Sava region, home of the world’s highest quality vanilla. The commitment builds upon General Mills century-long history of working closely with farmers around the world to promote sustainable agriculture.
To view Multimedia News Release, go to http://www.multivu.com/mnr/60422-general-mills-haagen-dazs-vanilla-sourcing-small-farmers-madagascar
