Are you in PR and wonder what Social Media's impact is? Well Douglas White and Simon Taylor shed light on this hyper hyped area from very different backgrounds. Learn what they believe is the factor for success.http://www.youtube.com/watch?v=iehgwgj-gkU
New research debuted at the American Diabetes Association’s 72nd Annual Scientific Session suggests eating raisins three times a day may significantly lower postprandial (post-meal) glucose levels when compared to common alternative snacks of equal caloric value. The study was conducted at the Louisville Metabolic and Atherosclerosis Center (L-MARC) by lead researcher, Harold Bays, MD, medical director and president of L-MARC.
To view Multimedia News Release, go to http://www.multivu.com/mnr/56845-california-raisin-marketing-board-raisins-reduce-post-meal-blood-sugar
J. C. Penney Company, Inc. (NYSE: JCP) today announced that it is launching an inspiring new philanthropic initiative that invites customers in over 1,100 stores to turn small change into “pennies from heaven” by rounding up their purchases and donating the difference to life-enriching afterschool programs. For more than a decade, jcpenney has been the leading corporate advocate for the afterschool issue by distributing more than $100 million across every jcpenney community. To bolster support for the afterschool movement, jcpenney will unveil its most extensive cause marketing campaign to date. Serving as the Company’s signature cause-related event, pennies from heaven will be held four times a year starting July 31 through Aug. 27 during the Back-to-School season.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/jcpenney/48223/
Starting March 26, cola lovers everywhere will be invited to get a first taste of new Pepsi NEXT, a game-changer in the cola category and the first to deliver real cola taste with 60% less sugar than Pepsi-Cola.
“We’re on a mission to get consumers to experience the real cola taste of Pepsi NEXT for themselves,” said Angelique Krembs, Vice President TM Pepsi Marketing. “We’re excited that after years of research and development, we’ve unlocked the great taste of Pepsi NEXT, the choice for consumers who want real cola taste with less sugar.”
Research has shown that there is a segment of consumers who are resistant to both regular, full-sugar cola and diet cola offerings. These consumers love the taste of Pepsi but they don’t believe you can achieve full-flavor taste with a diet cola. The launch of Pepsi NEXT is intended to fulfill this unmet need in the category.
To view Multimedia News Release, go to http://www.multivu.com/mnr/54979-pepsi-next
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You don�t know what you�ve got �til it�s gone. That�s the thinking behind a new integrated marketing campaign from Sharpie�, which poses the question �What would the world be like without self-expression?� The campaign aims to empower people to boldly showcase their individuality with Sharpie, expressing their creativity on everything from skateboards and stadium posters to motorcycle helmets and billboards.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/sharpie/44094/
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Singing sensation Justin Bieber is speaking out as a huge fan – and has just been named a spokesperson – of Proactiv®, America’s #1 acne system. Bieber will talk to teens about being proactive about acne and skin care to prevent breakouts as part of the brand’s unique Be Proactiv® marketing campaign.
For more information, go to http://www.multivu.com/players/English/45556-Justin-Bieber-Proactiv-Spokesperson/
The BBVA Group (NYSE: BBVA), the Official Bank of the NBA, will officially tip off its marketing partnership with the league in the U.S. with the launch of its first NBA-themed advertising campaign TEAM. WORKS. on Christmas Day. The new commercial will air during the telecasts of the NBA’s five nationally televised games scheduled on Dec. 25, one of the most-viewed day of games during the season on ABC and ESPN.
To view Multimedia News Release, go to http://multi1vu.prnewswire.com/mnr/bbva-compass/42203/
Learn trade secrets to profitably self-publish books from The Economical Guide to Self Publishing, second edition, by veteran publisher Linda Radke of Five Star Publications, an award winning book producer. Get the nuts and bolts of publishing; an invaluable arsenal of marketing, promoting and publicizing strategies; and advice from other published authors. The Economical Guide To Self Publishing Linda F. Radke Book Trailer Find out more about this author here http://tinyurl.com/y8njurm
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