As part of its new brand campaign, Share A Legend, New Holland Brewing Company is tapping into its heritage and success as the top craft Bourbon Barrel-Aged Stout to unveil a nationwide storytelling contest. The #ShareALegend contest is inspired by the nearly two decades of legends told over Dragon’s Milk™ stout—and celebrates the lore of the brew that began when it was first bottled 17 years ago. The top user-generated story submission will earn the winner $5,000 cash plus $5,000 from New Holland Brewing Company to donate to one of several charities selected by the brewery.
Share A Legend is an open-ended storytelling project that invites fans to share their personal tales, whether they are everyday stories of triumph, the goodness of humankind or someone who has made an impact on them. Throughout the campaign, New Holland Brewing Company will release the legends of six real people who fall into the archetypes of Warrior, Huntress, Smith, Poet, Alchemist and Performer to inspire contest entrants. The videos, the new DragonsMilk.com website and other branded elements adopt a half-illustrated design that embody the true but imaginative and creative nature of legendary tales that are passed down over time.
To view the multimedia release go to:
https://www.multivu.com/players/English/8399851-new-holland-brewing-dragons-milk/
Carhartt, America’s premium work wear brand since 1889, today launched its national fall integrated marketing campaign focused on the brand’s durable water repellent Rain Defender® technology available in select outerwear, sweatshirts, pants and accessories. The multi-week campaign features search and rescue crewmembers who don’t have the luxury of waiting for good weather; their workdays don’t get rain delays. The campaign will be shown across multiple broadcast and digital channels through December.
“Durable, high performance sweatshirts and outerwear are a necessity for anyone in the rugged outdoors who can’t stop because of weather. Carhartt’s products featuring Rain Defender® keep you dry by making water bead up and run off the fabric,” said Tony Ambroza, senior vice president of marketing at Carhartt. “This fall’s national campaign features real search and rescue crews from Creede, Colorado taking on rain, sleet and snow in a typical day’s work.”
Carhartt’s durable water repellent Rain Defender® gear includes Quick Duck® jackets, vests and bibs, Carhartt’s Shoreline and Force Equator outerwear, bibs and pants and Carhartt’s Rain Defender® equipped sweatshirts – zip-front, hoodie, mock or crewneck styles. Carhartt also offers tool bags and a selection of other gear also equipped to protect against the rain as well.
To view the multimedia release go to:
http://www.multivu.com/players/English/7419252-carhartt-rain-defender/
El escenario de “Premios Tu Mundo” incluirá este año una electrizante gama de presentaciones que llevará a los televidentes el programa más cargado de emociones con las recientes vinculaciones de Nicky Jam, la nueva estrella de la música urbana latina; la cantante de pop-latino, Paulina Rubio; el cantautor y actor mexicano, hijo de Joan Sebastian, José Manuel Figueroa; y la popular cantante, compositora y actriz colombiana Fanny Lu. Además, las estrellas de TELEMUNDO, incluyendo a la querida juez de “Caso Cerrado”, Ana María Polo; el actor y cantante venezolano Gabriel Coronel; el co-presentador de “Un Nuevo Día”, Daniel Sarcos; la talentosa cantante y actriz mexicana, Litzy; y el ganador de la tercera temporada de “La Voz Kids”, Jonael Santiago, sorprenderán al público con una presentación musical muy especial. Ellos se unen a los anteriormente anunciados Yandel, Alejandra Guzman, Farruko, Lucero, Yuri, Olga Tañon, J Balvin, Jencarlos Canela, Victor Manuelle, Banda MS de Sergio Lizarraga, Regulo Caro y Ky-Mani Marley. “Premios Tu Mundo” se transmitirá en vivo por TELEMUNDO el jueves, 20 de Agosto a las 8PM/7c, precedido por el especial “La Alfombra de Premios Tu Mundo” a las 7PM/6c desde el American Airlines Arena en Miami, Florida. Los boletos para asistir la premiación ya están a la venta a través de Ticketmaster.com.
To view the multimedia release visit:
http://www.multivu.com/players/Spanish/7590951-telemundo-premios-tu-mundo/
Six Flags Entertainment Corporation (NYSE: SIX), the world’s largest regional theme park company, today announced thrilling new offerings for each of its 18 parks for 2015. The upcoming season will include unique, one-of-a-kind attractions, sophisticated new interactive dark rides and, in signature Six Flags fashion, a selection of world-record-breaking rides from coast to coast.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7309451-six-flags-highlights-new-rides-coasters-attractions-and-season-passes-for-all-18-parks-for-2015/
Armando Christian Perez, also known as global music superstar Pitbull will perform LIVE at AT&T Stadium during halftime of the Dallas Cowboys game on FOX against the Philadelphia Eagles on Thanksgiving Day, Nov. 27, kicking off The Salvation Army’s annual Red Kettle Campaign. The halftime performance marks the 18th year the Dallas Cowboys have partnered with The Salvation Army to launch the campaign, which raises millions of dollars throughout the holiday season. Donations help provide meals and shelter for families, Christmas toys for millions of children, in addition to numerous other social services programs year-round such as substance abuse programs, shelter and counseling for victims of domestic violence, and military veteran assistance.
To view the Multimedia News Release, go to: http://www.multivu.com/players/English/7346051-pitbull-to-kick-off-salvation-army-red-kettle-campaign-with-halftime-performance-during-dallas-cowboys-thanksgiving-day-game/
Knowing what is important in life became clear to Michael and Kim Jones after Michael was diagnosed with terminal neck cancer. “It changed us dramatically,” Kim said of the diagnosis and the ensuing five-year journey that followed.
To view the Multimedia News Release, go to: http://www.multivu.com/players/English/7100755-northwestern-mutual-client-stories-life-insurance/
On Sunday, August 24, truth®, the nation’s largest and longest running youth smoking prevention campaign, premiered the latest advertisements in its new Finish It campaign, titled “Unpaid” and “Response”. Both aired during the hugely popular MTV Video Music Awards broadcast — an annual music awards ceremony that attracts millions of viewers and sparks immediate cultural conversations. Teen smoking rates are at their lowest levels in 22 years, and through the Finish It campaign, truth aims to enlist this generation to end smoking for good.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7304851-truth-launches-finish-it-campaign-challenges-teens-to-become-first-smoke-free-generation/
Vice President Joe Biden, Governor Martin O’Malley and an extensive roster of celebrities and elected officials joined visitors from across the United States as they flocked to Baltimore’s famed Inner Harbor and the Fort McHenry National Monument and Historic Shrine last night to take part in the centerpiece events of the week-long Star-Spangled Spectacular. The celebration of the bicentennial of our National Anthem – which included more than 30 tall ships and U.S. Navy vessels, festivals, living history demonstrations and the Blue Angels – peaked with a two-hour, nationally televised live special on THIRTEEN’S Great Performances on PBS.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7316051-star-spangled-200-celebrate-s-200th-anniversary-of-national-anthem/
Today in Pompano Beach, Fla., The Goodyear Tire & Rubber Company set the Guinness World Record® for constructing the World’s Largest Game of Cornhole to kickoff a week of celebration leading up to the 80th Annual Goodyear Cotton Bowl Classic on December 31 in Arlington, Texas.
Measuring an astounding 64 feet by 32 feet, the super-sized version of the traditional tailgate game, cornhole, was paired up with another larger-than-life college football tradition—the Goodyear Blimp. As their school mascots cheered from the ground, cheerleaders from Michigan State University and the University of Alabama flew more than 200 feet above the massive cornhole game board to toss beanbags out of Goodyear’s newest blimp, Wingfoot One. The students competed for bragging rights in the larger-than-life game of cornhole as their teams prepare to face off in the College Football Playoff Semifinal at the Goodyear Cotton Bowl Classic on New Year’s Eve. The epic game ended in a 1-1 tie.
To view the multimedia release go to:
http://www.multivu.com/players/English/7404459-goodyear-world-s-largest-cornhole-board/
Today, WebMD released Path to a Breakthrough, a five-part original video series developed in partnership with Robin Roberts and her independent production company, Rock’n Robin Productions. Through compelling patient stories and insights from medical experts, Path to a Breakthrough sheds light on how medical innovations, including Precision Medicine, Immunotherapy, and Biologics, are providing doctors with powerful new tools to treat disease, alleviate symptoms, and in some cases, reverse the course of debilitating illness.
In this extraordinary new series, WebMD and Roberts share the stories of Cara, a 4-year-old girl who lost, then regained her ability to walk from the clues hidden in her genetic makeup; Trevor, a man diagnosed with stage IV Lymphoma in the prime of his life, and the doctor who helped him harness his own immune system for a nontoxic cancer treatment; Kevin, whose pain from dirt bike racing injuries was nothing compared to the excruciating pain of Rheumatoid Arthritis; Falisha, whose life-changing diagnosis of Multiple Sclerosis was alleviated by biologics; and Rebecca, whose debilitating Psoriasis led to blindness.
To view the multimedia release go to:
http://www.multivu.com/players/English/7579754-webmd-path-to-a-breakthrough/
LAS VEGAS (Feb. 28, 2018) – Paris Las Vegas illuminated the Las Vegas Strip with the debut of a $1.7 million light show at the Eiffel Tower on Wednesday, Feb. 27, joined by world-renowned chef Guy Savoy, legendary French actress and singer Line Renaud and Clark County Commissioner Jim Gibson. With a total investment of more than $92 million this year, the resort will also offer elevated experiences for its guests including an additional 1,600 renovated guest rooms and the all-new Voie Spa & Salon as it celebrates its platinum anniversary.
Inspired by the Eiffel Tower’s illuminations in France, the enhanced lighting at the Paris Las Vegas attraction will offer a free, recurring show featuring synchronized and choreographed twinkling and colored lights for visitors to enjoy nightly on The Strip. In partnership with Vision Sign Inc., Paris Las Vegas installed approximately 300 color washing light fixtures and more than 800 white strobe lights on the tower’s exterior. Guests can enjoy the nightly light show every 30 minutes on the hour and half hour from sunset to midnight.
To view the multimedia release go to:
https://www.multivu.com/players/English/8479652-paris-las-vegas-eiffel-tower-light-show/
Cycle for Survival, the national movement to beat rare cancers, completed its annual series of rides in March. Indoor cycling instructors from Equinox led rides in 13 cities across the country, with over 21,500 participants at the inspiring, high-energy events.
2015 marked a record-breaking year in fundraising, participants, and supporters. Nine years after the first event, Cycle for Survival is the fastest-growing athletic fundraising event,* and raised $25 million from more than 150,000 supporters.
To view the Multimedia News Release, go to: http://www.multivu.com/players/English/7484551-cycle-for-survival/
