LG SIGNATURE is continuing to increase its global reach and visibility by partnering with prominent figures in fashion and design. LG SIGNATURE has teamed up with well-known personalities in one of the world's most acknowledged style capitals, Milan, Italy, to highlight the lineup's design credentials and natural relationship with high-end couture and luxury goods.
LG SIGNATURE's campaign in Italy is composed of different activities focused on design. Popular TV and cinema personality Federica Fontana - a former model, TV presenter and actress - will be involved in a product placement activity aimed to create social buzz about LG SIGNATURE products through social media postings. Moreover, in order to communicate the products' many benefits, LG will ask the opinion of Marco Bocci, one of Italy's most popular actors and director, about LG SIGNATURE OLED TV's unrivalled performance and refined aesthetics.
To view the multimedia release go to:
https://www.multivu.com/players/English/8464351-lg-signature-fashion-design-partners/
ARTIST: Franco & The Dreadnought TITLE: Like Yeah No I Don't Know LABEL: Supersonic Media RELEASE: 23/10/2015 FREE DOWNLOAD: https://soundcloud.com/supersonicmedia/franco-the-dreadnought-like-yeah-no-i-dont-know/s-kSVCT (C) 2015 Supersonic Media Ltd Franco
and the Dreadnought is the pseudonym of Manchester born multi
instrumentalist John Blaylock. It’s a winning combination of his
heartfelt vocals, superb songwriting skills and his trusty Dreadnought
acoustic guitar. http://www.supersonic-medie.co.uk
GAC Motor, China’s only automaker exhibiting at the 2017 North American International Auto Show (NAIAS) in Detroit from January 8 to 22, 2017, three groundbreaking new models including the first electric vehicle GE3, new SUV GS7 and concept car EnSpirit. Its GS7, a blockbuster mid-sized SUV, is designed with the company’s most innovative technologies and forward thinking concepts.
At the international showcase for the best of automotive industry, GS7 has drawn wide attention from industry professionals, experts, media and guests. The model is destined to continue the company’s legacy in the new era for SUVs opened by their best-selling GS4 which was also released at NAIAS back in 2015.
To view the multimedia release go to:
http://www.multivu.com/players/English/8018651-gac-motor-gs7-naias/
In a groundbreaking effort to empower teens to speak up when they see bullying, the Ad Council and an unprecedented coalition of media, corporate and non-profit partners are launching I Am A Witness, a digital-focused campaign featuring a new eye emoji supported by the Unicode Standard, and is now available on iPhones running iOS 9.1. The emoji will also be featured in the I Am A Witness app, available on the App Store and on Google Play, which offers a downloadable keyboard developed pro bono by Snaps. The emoji, shaped like a speech bubble with an eye in the center, enables teens to take a stand against bullying and show support for someone who is being bullied. The campaign launch coincides with Bullying Prevention Month.
The I Am A Witness campaign was developed pro bono by Goodby Silverstein & Partners in collaboration with Adobe, Apple, Facebook, Google, YouTube, Johnson & Johnson and Twitter. Each partner will be providing significant exposure and customized content on their platforms. The campaign also includes activations on platforms including BuzzFeed, Instagram, Kik, Pandora, Snapchat, Tumblr, Vevo, We Heart It and Whisper. Additionally, non-profit partners have offered their expertise and resources, including The Bully Project, GLSEN, PACER’s National Bullying Prevention Center and The Trevor Project.
To view the multimedia release go to:
http://www.multivu.com/players/English/7658451-ad-council-anti-bullying-campaign/
The Astana Economic Forum 2016 is to take place in Astana, Kazakhstan on May 25-26. The theme of the AEF - "New economic reality: diversification, innovation and knowledge economy" - is related to global changes in the world determined by the development of a new economic reality and a number of challenges in geopolitics, the economy and financial systems.
This year AEF is organized by the Ministry of National Economy of Kazakhstan, the “Economic Research Institute” JSC, and the "Economic Initiatives Fund of Kazakhstan" CF.
The Forum will host 20 events which are focused on four main subthemes: global economy, economic diversification, innovation and technology, and knowledge economy.
AEF 2016 expects 3,000 delegates, including renowned politicians, international economists, Nobel Prize winners, heads of international organizations and representatives of influential media to attend.
To view the multimedia release go to:
http://www.multivu.com/players/uk/7847451-astana-economic-forum-new-economic-reality/
Over 50 PR agencies and in-house PR departments came together to witness the first PR Pressure conference, which took place on Wednesday, 25 May 2016, at the Dusit Thani, Dubai. The event, organised by Secret PR, marks the first of an annual series of conferences that address the struggles faced by PR professionals in the Middle East. Leading up to the next conference, Secret PR will be taking proactive steps towards providing pragmatic solutions for the issues raised at the event.
One of the highlights from the conference was a series of open discussions surrounding opinions on the media and the PR industry. Inspired by a popular hashtag, #UAEPR, the event offered an open and professional approach to the shortcomings of both industries in order to encourage better practice amongst journalists and PR professionals. These sessions were headed by speakers from PR agencies and media, including Nick Rego, Senior Editor at tbreak.com, Sudeshna Ghosh, a consulting editor and freelance writer, Shereen Shabnam, Consultant Head of PR for octOpus and MTE Studios, and Louay Al-Sammarai, Joint Managing Director and Co-Founder of Active (Digital. Marketing. Communications).
To view the multimedia release go to:
http://www.multivu.com/players/uk/7852351-pr-pressure-conference/
In December 2012, we posted an OnSafety blog, warning of furniture, television and appliance-related tip-over incidents. At that time, CPSC reported nearly 350 deaths, most involving young children. Since then, more than 80 people have died when a dresser, TV, bookcase, table, appliance or other large item tipped over and fell on them. A new report from our staff indicates that 430 tragic deaths occurred between 2000 and 2013, and an estimated 38,000 annual injuries, many of which were serious, from 2011 through 2013.
In most of the incidents, a child was crushed by the product or struck on the head by the product. What is remarkable is the number of families who have turned tragedy into advocacy. Jackie Collas, a Philadelphia-area resident, is using social media to honor her son, Curren, and encourage parents to anchor their furniture. Lisa Seifert of Chicago created Shane’s Foundation to honor her precious son and to increase awareness, education and safety.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7085251-cpsc-reports-430-tip-over-deaths-anchor-it-and-protect-a-child/
As Americans gather at bars and in living rooms to watch the hugely popular college basketball tournament– often with a drink in hand– the Ad Council is launching a new series of public service advertisements (PSAs) for their ongoing “Buzzed Driving is Drunk Driving” campaign. Impaired driving remains a persistent problem in the U.S., with over 10,000 people killed in alcohol-impaired driving crashes in 2016, according to the Department of Transportation. That’s approximately one person every fifty minutes.
The new PSAs, which were produced pro bono by media agency OMD, encourage young men to examine their own behavior by amplifying social warning signs many already know and associate with impairment. Whether texting too many emojis or taking one too many selfies, these subtle “warning signs” are recognizable to the target audience and serve as cues not to drive home.
To view the multimedia release go to:
https://www.multivu.com/players/English/8288151-ad-council-buzzed-driving-warning-signs/
Honey Bunches of Oats is launching a new 360-degree marketing campaign to encourage fans to rethink the classic cereal, which has two varieties – Honey Roasted and Almond – among the top 10 favorite cereals in America. The new “THIS. IS. EVERYTHING.™” campaign celebrates the multiplicity of the product, from the crispy flakes to the crunchy granola oat clusters and the sweet touch of honey, while emphasizing a bowl of Honey Bunches of Oats is greater than the sum of its parts. Multiple touchpoints are being utilized to bring the fully integrated campaign to life in order to engage consumers in person, online, offline and on multiple screens. Across all marketing levers, the work interweaves memes from social media and pop culture references to tell the brand story and allow consumers to play with and make the content their own.
The campaign kicks off with new commercial spots hitting airwaves in August. Two versions of the commercial were created specifically to engage both General and Hispanic audiences. The English-language spots mash-up iconic images with current pop culture memes to relay the timelessness and multi-sensorial experience of the cereal. The Spanish-language spots maintain the style and tone of these ads, but use images centered on cultural nostalgia and family. The ads will air across A+E Networks, Disney, NBCUniversal, Scripps Network Interactive, Turner, Viacom, and Univision Network, amongst others, in both :15 and :30 spots.
To view the multimedia release go to:
http://www.multivu.com/players/English/7906751-honey-bunches-of-oats/
Huawei today opened the 2nd Global Services Forum in Zurich, Switzerland. Under the theme of Re-architecting Infrastructure and Operations for New Growth, the two-day event brings together more than 300 guests from leading global carriers, standards organizations, open source communities, analyst institutions, partners, and media outlets. The forum this year is aiming at sharing experiences, innovations, best practices, and thought leadership to advance new growth on the journey of re-architecting operating model and ICT infrastructure in the fast changing digital era.
Eric Xu, Huawei’s Rotating and Acting CEO, delivered an opening speech titled A Shift in Mindset towards Customer Experience-driven Operations. In his speech, Xu explained the change of customer experience and how this change has influenced the ways carriers transform their operations and infrastructure.
To view the multimedia release go to:
http://www.multivu.com/players/English/7621151-huawei-global-services-forum/
GSK Consumer Healthcare and FLONASE® Sensimist™ Allergy Relief, along with Emmy® Award-winning choreographer and entertainer Derek Hough, today announced the launch of the 2017 Greater American Road Trip featuring social media’s favorite family, the Eh Bees. On Thursday, March 16, the Eh Bee family will begin their coast-to-coast journey to rethink allergy treatment and leave each city a little bit greater than they found it.
Derek, along with Eh Bee family members Mama Bee and her son Mr. Monkey, all suffer from allergies, but are determined to be greater than their itchy, watery eyesi and congested noses with the help of new FLONASE Sensimist. After kicking off the journey together in Los Angeles, Derek will challenge the Eh Bees and their allergies as they partner with local organizations throughout some of the worst allergy cities in the country.
To view the multimedia release go to:
https://www.multivu.com/players/English/8061451-flonase-greater-american-road-trip-derek-hough-eh-bee/
Meredith Corporation, (NYSE:MDP; www.meredith.com) the leading media and marketing company serving 100 million American women and 72 percent of U.S. millennial women (26 million), today announced that the 2016 MORE/SHAPE Women’s Half-Marathon, hosted by Meredith’s SHAPE magazine in conjunction with the New York Road Runners (NYRR), will celebrate the 13th anniversary of the 13.1-mile race by honoring 13 notable female leaders across multiple industries with its first-ever Women Run the World™ Relay & Mentorship Program.
The race, which will be held on Sunday, April 17, in New York’s Central Park, is one of the largest women’s-only half-marathons in the country, and draws 10,000 female runners and walkers of all ages, from around the world, each year.
To view the multimedia release go to:
http://www.multivu.com/players/English/7788251-shape-womens-half-marathon/
