Dallas-based Chafie Creative Group, LLC, announced today its revolutionary app for Fiction, Immersedition. Extraordinarily more than a regular or even enhanced eBook, the pilot Immersedition, The Survivors Series, authored by innovative transmedia storyteller Amanda Havard, has been crafted specifically to embrace the possibilities of interactivity inside a novel. In its print form, Havard’s book encapsulated specific detail to place and person, anchoring its surreal premise in a very real world, making the interactive transmedia nature of the Immersedition concept the perfect platform for her story. In its print form, The Survivors is a 283-page book, but in its app version, there are over 300 touch-points that call up over 500 frames of relevant additional content embedded in the pages of the book.
To view Multimedia News Release, go to http://www.multivu.com/mnr/53515-chafie-creative-group-immersedition-consumer-transmedia-ebook-app-fiction
Volvo Cars of North America, LLC (VCNA) pulled the wraps off the all-new 2011 S60 sport sedan today at the New York Auto Show. The all-new Volvo S60 sport sedan will arrive at dealerships later this fall. The all-new S60 introduces a unique safety technology: Pedestrian Detection with Full Auto Brake.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/volvo/42856/
Austin-based Tocquigny, an award-winning, nationally recognized interactive agency, was named a finalist for a 2011 SXSW Interactive Award in the Kiosk/Installation category for projects that live outside the standard browser experience.
Tocquigny is being honored for its work on Teradata Partners “At the Moment” Video Wall, a groundbreaking multi-platform video installation project developed for the 2010 Teradata PARTNERS Conference in San Diego. Tocquigny designed At the Moment as a real-time data visualization platform to exemplify The Socialization of Data (www.socializationofdata.com), a forward-thinking methodology Teradata uses to demonstrate the power of fusing non-traditional business data with traditional data. To illustrate this concept, Tocquigny created a video wall comprised of 52 LED monitors and three 77
Square Enix, Inc., the publisher of SQUARE ENIX® interactive entertainment products in the Americas today announced FINAL FANTASY® XIII-2 for the Xbox 360® video game and entertainment system from Microsoft and PlayStation®3 computer entertainment system is now available at retailers.
To view Multimedia News Release, go to http://www.multivu.com/mnr/54433-square-enix-inc-announces-final-fantasy-xiii-2-now-available-at-retailers
To address consumer misperceptions and reassure visitors that the Gulf oil spill is not affecting The Beaches of Fort Myers & Sanibel coastline and islands, the destination has begun airing the first of nine, 30-second television spots, that are scheduled to be filmed, edited and aired everyday from June 21-25 and June 28-July 1.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/florida-tourism/44657/
Honda will launch the new Civic at the IAA Frankfurt Motor Show in September. In the build-up to the reveal of the new Civic, Honda is releasing a series of short form films detailing its development. Developed specifically for the European market, the new Civic will be offered exclusively as a five-door hatchback and will compete in the C-segment. It will reach European showrooms in early 2012.
To view Multimedia News Release, go to http://www.multivu.com/players/English/51356-honda-motor-europe/
JOHNSON’S® Brand, the leading expert in baby skincare, introduces JOHNSON’S® NATURAL™, a line of products that naturally and gently care for baby’s skin and hair featuring at least 98 percent plant and fruit-derived natural ingredients. The new line supports the needs of a growing number of moms looking for natural products as part of a natural lifestyle.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/johnsons/45901/
Spearheading a new movement in social activism, the United States Association for UNHCR (USA for UNHCR) today launched the Blue Key Campaign — the first U.S. based initiative to channel the energy of individual citizens to speak out for refugees. The campaign aims to provide a broadened base of support for the leading organization safeguarding the rights and well-being of displaced people around the world – the UN Refugee Agency (UNHCR).
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/unrefugees/47520/
To address consumer misperceptions and reassure visitors that the Gulf oil spill is not affecting The Beaches of Fort Myers & Sanibel coastline and islands, the destination has begun airing the first of nine, 30-second television spots, that are scheduled to be filmed, edited and aired everyday from June 21-25 and June 28-July 1.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/florida-tourism/44657/
LG Mobile Phones sponsored the VH1 Save The Music Foundation’s Gala 2010 last night, to celebrate the power of music and to support the restoration of public school music programs. Held at the world-renown Cipriani Wall Street, LG joined forces with VH1 Save The Music to transform a night of spectacular entertainment into a fundraising success by donating an additional $50,000 to help raise a total of $100,000 for the VH1 Save The Music Foundation. Hosted by Glee star and Broadway veteran, Cheyenne Jackson, the evening featured tributes to music legend Julie Andrews, The ASCAP Foundation, long-time arts advocate John Legend and seven time Grammy Award winner John Mayer.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/lg/46951/
In an effort to educate teens about how to be smart about what they post and share online, the Ad Council announced the creation of a new collaborative initiative, the Internet Safety Coalition, developed to provide research-based messages to teens and their parents.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/adcouncil/47051/
For the tenth consecutive year, silver has ranked as the most popular vehicle color in the world according to data from PPG Industries (NYSE:PPG), the world’s leading manufacturer of transportation coatings. In fact, silver’s popularity is the highest its been since 1990 when PPG began recording its data.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/ppg/46056/
