Last year, Columbia Crest became the first winery to crowdsource a wine from vineyard to table through an interactive online community experience called Crowdsourced™ Cabernet. While the resulting wine of the 2014 vintage ages in barrel, the Crowdsourced Cabernet community will still have the chance to weigh-in on important winemaking decisions. First, Columbia Crest will be expanding the program by adding a 2015 vintage and allowing one lucky fan to play a larger role in the winemaking process. In addition, fans will be able to participate in critical weekly voting decisions for both the 2014 and 2015 vintages online at CrowdsourcedCabernet.com and, new for this year, choose the label design for the 2014 vintage.
To view the Multimedia News Release, go http://www.multivu.com/players/English/7409452-columbia-crest-crowdsourced-cabernet/
James Beard Award-winning Chef Shawn McClain dares guests to embrace their deepest desires and liberate their minds with a flurry of food, drinks and friends at Libertine Social, now open inside Mandalay Bay. The convivial gastropub celebrates New American bar food by the beloved chef, a duel-faceted cocktail program pioneered by Modern Mixologist Tony Abou-Ganim, and a compelling mix of social settings that encourage guests to play and have fun.
“Libertine Social is all about the food, the drinks and the party. We want this to be a playground for people to explore familiar dishes and cocktails with edgy and unexpected flavors in an energetic environment that invites them to share those moments with others,” said McClain. “When people come to Las Vegas, they want to have a good time, and experience the best food and drinks out there with their friends who know how to have fun, which is what Libertine Social is all about.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7915751-libertine-social-at-mandalay-bay/
November is National Family Caregivers Month and AARP is launching a national campaign to bring awareness to the important role that family caregivers play in the lives of their loved ones. AARP's Random Acts of Kindness for Caregivers contest will begin on October 15 with the goal of encouraging people to recognize and reward caregivers - many of whom spend 18 hours per week providing care like bathing, dressing, preparing meals, administering medications, driving to doctor visits or paying bills - in small but meaningful ways.
“Caregiving may be one of the greatest expressions of love and it's woven into the lives of one in six adults,” says AARP Family and Caregiving Expert Amy Goyer, author of the new book Juggling Life, Work and Caregiving. “A staggering 40 million family caregivers provide support for loved ones and, as a caregiver myself, I know that the smallest acts of kindness - like holding a door for someone pushing a wheelchair, surprising them with flowers, or even taking a caregiver's dog for a walk - can be memorable moments in the life of a caregiver.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7607231-aarp-caregivers/
Today Toyota launches a national marketing campaign, titled “Serious Play,” for the all-new 2019 Avalon that dares drivers to experience adventure, spontaneity and playfulness, and reminds all that the thrill of driving is the real prize. The campaign drives home the notion that the completely redesigned Avalon has everything drivers need to get more out of life.
The all-new Toyota Avalon – designed, engineered and assembled in the U.S. – embodies consumers’ overarching desire for high-caliber, design-centric, technologically-savvy modes of attainable, premium transportation.
To view the multimedia release go to:
https://www.multivu.com/players/English/8352851-toyota-avalon-sedan-serious-play/
Global health service company Cigna has thrown in the kitchen sink for its Coach by Cigna mobile app to improve your health and well-being.
Cigna has added a new two week Hydration program to the Coach by Cigna health and fitness app, which is available at no charge in the Google Play store for Samsung Galaxy S6 and S6 Edge and for Galaxy S5, Galaxy Note 4 and Note Edge mobile devices that have the Lollipop operating system.
To view the Multimedia News Release, go http://www.multivu.com/players/English/7448831-coach-by-cigna-fitness-app/
In honor of National Volunteer Month, Chuck E. Cheese’s, the preferred destination for Big Brothers Big Sisters, is raising awareness of the more than 30,000 unmatched Littles in need of a Big. Chuck E. himself is kicking off a nationwide honorary Big program by becoming a Big for a day to a Little in Dallas. Throughout the month, all Chuck E. Cheese’s locations will also offer guests opportunities to support Big Brothers Big Sisters by donating at the register or participating in a National Night Out event on April 14.
Starting in Dallas, Big Brothers Big Sisters will match Chuck E. with a deserving Little for a surprise visit to his or her school, followed by an after school play date during Chuck E. Cheese’s National Night Out event on April 14 from 5 p.m.–9 p.m. National Night Out is a nationwide event in which a portion of the proceeds from all who attend will be donated to Big Brothers Big Sisters.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7491951-chuck-e-cheese-big-brothers-big-sisters/
littleBits, the award-winning company that empowers kids to be inventors, today announced the launch of its Droid Inventor Kit, which enables kids to create their own Droid. An integral part of the global launch of Disney and Lucasfilm's Force Friday II, the Droid Inventor Kit brings Droids to life, inspiring imagination and invention for kids around the world. Kids can easily create and power up their own mechanical companion using littleBits electronic Bits--along with the free Droid Inventor app--to send their creation on more than 17 special Star Wars missions, complete with authentic Droid sounds from the Star Wars films. As they unlock new capabilities and level up their Droid Inventor skills, kids can also learn how to create their own custom R2 Units and experiences, combining play with real hands-on learning.
“Today we are continuing a global inventor movement that empowers young people to participate in a story that inspires them to be creators, not just consumers of technology,” said Ayah Bdeir, founder & CEO of littleBits. “We’ve created a gender-inclusive product that celebrates kids’ own self-expression and ingenuity, while showcasing the same characteristics of imagination, grit and invention that are embodied in the Star Wars franchise.”
To view the multimedia release go to:
https://www.multivu.com/players/English/8170651-littlebits-droid-inventor-kit-star-wars-kids-toys-stem/
Music video of the song Lambo Lambo by the Collective MyFairPlay to promote Fair Play during the soccer (football) world cupDistributed by Warner Music
Apple Vacations makes planning your next family vacation easy and affordable, by helping you choose the hotels and vacation destinations that are ideal for family getaways. Plus, Apple Vacations works with top hotels and resorts to get your family the best values and freebies.
With Apple Vacations’ Summer Fun for Everyone Sale, Mexico, Caribbean and Costa Rica family getaways are still available for the best summer travel dates. Plus, kids 12 and under stay, play and eat free at select resorts.
To view the Multimedia News Release, go to http://www.multivu.com/mnr/7158154-apple-vacations-family-summer-mexico-caribbean-hawaii
PetSafe® brand is offering pet parents an affordable, effective way to allow their pets to play safely in their yard with its new Free to Roam Wireless Fence™ system.
Traditional above-ground fences cost thousands of dollars and may not be an option for people living in rental properties. The PetSafe Free to Roam Wireless Fence provides a convenient solution for a fraction of the cost of traditional fencing.
The PetSafe Free to Roam Wireless Fence covers a circular area of up to half an acre or 180 feet in diameter. The boundaries can be adjusted from 5-90 feet in all directions of the indoor transmitter. Since the system is completely wireless, there are no unsightly cables to bury – simply plug the transmitter into a standard outlet.
“Our new Free to Roam Wireless Fence system is made with pets and owners in mind,” said Marcus Wolf, category manager for PetSafe Containment and Avoidance products. “A wireless fence gives pet parents peace of mind to let their dogs safely enjoy their yard. It makes it easy and fun for pets and their parents to enjoy fresh air and exercise.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7827751-petsafe-free-to-roam-wireless-fence/
Today, GENYOUth announced the launch of Fuel Up to Play 60 en español, an evolution of its national flagship program. The program encourages Spanish-speaking communities nationwide to live healthier lifestyles through good nutrition and physical activity. Fuel Up to Play 60 launched a redesigned website (FuelUpToPlay60.com) that provides Spanish-language content and materials, extending the reach and access of the program to students, teachers and families across the country. Several organizations have supported the effort, including the PepsiCo Foundation, which has provided a previously announced grant of $550,000 to develop Spanish-language materials and resources. In addition the PepsiCo Foundation will provide another $100,000 for mini-grants for health and wellness activities and programming within Los Angeles Unified School District and Miami-Dade County Public Schools.
Fuel Up to Play 60, a program founded by the National Football League (NFL) and National Dairy Council (NDC), is designed to engage and empower youth to take action for their own health by implementing long-term, positive nutrition and physical activity changes for themselves, their schools and their communities. Studies show that physical fitness may benefit brain health and academic performance, suggesting active kids may do better. However, only 1 in 3 kids are active every day, potentially leaving many at a disadvantage inside and outside of the classroom.
To view the multimedia release go to:
http://www.multivu.com/players/English/7646551-fuel-up-to-play-60/
Must Play Games brings you “Intruders” - an action-packed 3D mobile game that requires the best game strategies. It’s an action-strategy game with many exciting features. So race against time to protect your base and keep enemies at bay. Rogue forces are on the offensive, quick thinking and strategic planning can save the day!
It’s up to you to conquer the squads of invading enemy robots – using your dual-barrel shooter, Jetpack and Missile Launch… Your only companion, a drone that is at your command to take down enemies where turrets can’t reach… and the upgrades you can unlock…
To view the multimedia release go to:
https://www.multivu.com/players/uk/8059051-tower-defense-game-intruders-strategy/
