Corporate Executive Board (CEB) (NYSE: EXBD), a leading research and advisory services firm, today announced the release of “The Challenger Sale: Taking Control of the Customer Conversation,” a new book that confirms companies are wasting precious time and money cultivating sales people who focus on building and maintaining relationships instead of teaching business insights—the number one attribute customers value in today’s complex selling environment. “The Challenger Sale” prescribes specific steps companies can take to develop a sales force of Challengers, which in a study of more than 6,000 sales reps, consistently outperformed other types of sales reps by nearly 15 percent.
To view Multimedia News Release, go to http://www.multivu.com/mnr/52980-corporate-executive-board-new-book-the-challenger-sale-dixon-adamson
B.o.B. chats backstage about what it feels like to perform at Madison Square Garden for Z100's Jingle Ball 2010. Catch it all only on Fuse, Thursday, December 16th @ 9PM! http://www.fusemusic.com/jingle-ball-2010/
This week, as a follow up to World Malaria Day, PSI Global Ambassador Mandy Moore and ABC News’ Be the Change: Save a Life are co-hosting an on-line essay contest, asking others to share stories of what inspires them to take action in global health. Selected essays will be highlighted on ABC News’ SaveOne.net and Moore’s personal blog.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/psi/47714/
Subaru of America, Inc. walked a different path for the face-off at Cowboys Stadium, resulting in a 500% increase in planned social and viral engagement.
In conjunction with its sponsorship of Animal Planet’s “Puppy Bowl VII,” Subaru invited owners across the country to walk their dogs on game day. Supporters pledged to participate on Subaru.com and through the company’s Facebook page.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/subaru/47368/
