Septiembre es el Mes Nacional de la Preparación y la Oficina para el Manejo de Emergencias de Nueva York está invitando a los neoyorquinos a prepararse antes de que se presente un desastre.
Para ver el Multimedia News Release, vaya a http://www.multivu.com/players/Spanish/7314952-oem-fema-ad-council-septiembre-mes-nacional-para-la-preparacion-cuidad-de-nueva-york/
The Ad Council and the Natural Resources Defense Council today launched “Save The Food,” a major national public service campaign to combat food waste from its largest source—consumers, who collectively waste more food than grocery stores, restaurants or farms. The initiative hopes to encourage consumers to reduce the amount of food they trash in their homes, thereby saving the water, energy and money that are lost along with it. Watch the TV ad here.
“As it turns out, we can’t blame the epidemic of food waste on our kids’ aversion to vegetables. We’re all culprits here, tossing out staggering amounts of food in kitchens nationwide,” said NRDC President Rhea Suh. “But with small steps, we can save large amounts of food —and along with it, money and precious natural resources. The more food we save, the more we can share with hungry Americans, the more we can reduce climate pollution, and the more water won’t go to waste.”
In the U.S., 40 percent of all food goes uneaten each year, at a cost of $162 billion annually. Consumers are responsible for 40 percent of this waste—more than any other part of the supply chain. It’s a problem that costs the average family of four roughly $1,500 per year.
To view the multimedia release go to:
http://www.multivu.com/players/English/7808251-ad-council-save-the-food/
Parce qu’aujourd’hui nos clients sont multiples et que leurs modes de consommation et d’usages évoluent, ce nouveau concept d’agence a été conçu pour aller plus loin que l’offre traditionnelle actuellement existante et rompre avec les codes habituels du secteur en leur proposant le meilleur de l’humain et du numérique.
Dans un lieu ouvert, chaleureux, et accueillant, pensé pour se sentir « comme à la maison », nous proposons à tous nos clients particuliers un parcours à la fois innovant et connecté. Nous leur donnons accès à toute l’expertise immobilière de Nexity avec l’ensemble des offres métiers (immobilier neuf et ancien, gestion locative, location, syndic de copropriété,…) regroupées en un seul et même lieu afin qu’ils vivent une nouvelle expérience immobilière.
Accueilli dans un espace café convivial par un conseiller, le client sera guidé selon ses besoins dans un parcours immobilier organisé en 4 univers « Découvrir, Construire, Développer et Imaginer », en mettant à son service outils digitaux et nouvelles technologies (expérience immersive, Oculus Rift, écrans tactiles…), pour être plus en adéquation avec ses attentes et son rythme de vie.
To view the multimedia release go to:
http://www.multivu.com/players/fr/7681251-nexity-vient-dinaugurer-sa-nouvelle-agence/
Parce qu’aujourd’hui nos clients sont multiples et que leurs modes de consommation et d’usages évoluent, ce nouveau concept d’agence a été conçu pour aller plus loin que l’offre traditionnelle actuellement existante et rompre avec les codes habituels du secteur en leur proposant le meilleur de l’humain et du numérique.
Dans un lieu ouvert, chaleureux, et accueillant, pensé pour se sentir « comme à la maison », nous proposons à tous nos clients particuliers un parcours à la fois innovant et connecté. Nous leur donnons accès à toute l’expertise immobilière de Nexity avec l’ensemble des offres métiers (immobilier neuf et ancien, gestion locative, location, syndic de copropriété,…) regroupées en un seul et même lieu afin qu’ils vivent une nouvelle expérience immobilière.
Accueilli dans un espace café convivial par un conseiller, le client sera guidé selon ses besoins dans un parcours immobilier organisé en 4 univers « Découvrir, Construire, Développer et Imaginer », en mettant à son service outils digitaux et nouvelles technologies (expérience immersive, Oculus Rift, écrans tactiles…), pour être plus en adéquation avec ses attentes et son rythme de vie.
To view the multimedia release go to:
http://www.multivu.com/players/fr/7681251-nexity-vient-dinaugurer-sa-nouvelle-agence/
In celebration of Adopt a Cat Month, beloved animated cat and international icon Garfield has joined The Shelter Pet Project in several new videos and sharable graphics to show the love and joy that shelter pets bring to their owners’ lives. In the new public service ads (PSAs), characters Garfield and Odie encourage audiences to visit TheShelterPetProject.org to meet cats and dogs available for adoption at local shelters and rescue groups.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7537351-ad-council-shelter-pet-project/
In an effort to support the 42.1 million caregivers in the U.S. who are caring for parents and older loved ones, AARP and the Ad Council are unveiling a new series of public service advertisements (PSAs) as an extension of their ongoing Caregiver Assistance Campaign. The campaign, created pro bono by agency DDB New York, is supported by the National Association of Broadcasters (NAB), the Radio Advertising Bureau (RAB), and the Outdoor Advertising Association of America (OAAA) who are urging their members to run the spots in the weeks leading up to both Mother’s Day and Father’s Day this year.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7514151-ad-council-caregiver-assistance/
To help prevent teen dating abuse throughout the country, Futures Without Violence and the Ad Council today launched a new mobile-first campaign as part of their “That’s Not Cool” public service effort. The national campaign aims to empower teens to set their own boundaries in their relationships when communicating through digital and social media. YouTube Creator Meghan Rienks is joining the effort as part of the Ad Council’s Creators for Good program with new exclusive video content that will be distributed to her more than 1.7 million subscribers.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7545451-ad-council-teen-dating-thats-not-cool/
The Ad Council today launched a groundbreaking public service campaign designed to encourage audiences to welcome and support refugees who have recently resettled in the U.S. The campaign aims to raise awareness, dispel misconceptions and connect audiences to EmbraceRefugees.org where they can learn more about the issue and find local resources to assist refugees in their communities. Launching to coincide with World Refugee Day, the integrated effort was developed with creative firm Tongal and its global network of filmmakers, marking the first time in the Ad Council’s 75-year history the organization has created a new campaign through crowdsourcing. The public service ads (PSAs) debuted this morning and will be distributed to media outlets nationwide this week.
“America has a proud legacy of welcoming refugees. In return, they serve their communities and our country -- as teachers and soccer coaches, as nurses and engineers, and as members of our armed forces,” said Heather Higginbottom, Deputy Secretary of State for Management and Resources. “Refugees are thoroughly checked and we apply the highest security standards, so every community can welcome those who are resettling with open arms, as we would with any new neighbors.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7856251-ad-council-embrace-refugees/
Losing weight and being healthier are at the top of everyone’s New Year’s resolutions. But, despite the best intentions, work, kids, and social events often push lifestyle changes to the bottom of the list. While many are familiar with type 2 diabetes, fewer are aware of prediabetes, a serious health condition that affects 86 million Americans (more than 1 in 3) and often leads to type 2 diabetes. People with prediabetes have higher than normal blood glucose (sugar) levels, but not high enough yet to be diagnosed with type 2 diabetes.
To raise awareness and help people with prediabetes know where they stand and how to prevent type 2 diabetes, the American Diabetes Association (ADA), the American Medical Association (AMA), and the Centers for Disease Control and Prevention (CDC) have partnered with the Ad Council to launch the first national public service advertising (PSA) campaign about prediabetes. The PSA campaign, featuring first-of-its-kind communications techniques, was developed pro bono by Ogilvy & Mather New York for the Ad Council.
Nearly 90 percent of people with prediabetes don’t know they have it and aren’t aware of the long-term risks to their health, including type 2 diabetes, heart attack, and stroke. Current trends suggest that, if not treated, 15 to 30 percent of people with prediabetes will develop type 2 diabetes within five years. The good news is that prediabetes often can be reversed through weight loss, diet changes and increased physical activity. Diagnosis is key: research shows that once people are aware of their condition, they are much more likely to make the necessary lifestyle changes.
To view the multimedia release go to:
http://www.multivu.com/players/English/7731551-ad-council-prediabetes-psa/
Today, BACARDÍ® rum unveils a fresh, new take on the brand with a 30-second TV spot, experiential House Party campaign and comprehensive digital, mobile and partnership strategy designed to connect with millennials on their terms, in their world, in their way. This is the first campaign launch since BACARDÍ revamped its advertising and marketing business four months ago and reflects the brand’s desire to dominate the category once again.
The TV spot, entitled “The Truck,” is an authentic take on a Millennial’s world, capturing the energy of their life. It features a group of friends letting nothing get in the way of hosting an amazing house party. Shot with a hand-held camera, the viewer is drawn in to feel like they are part of the story, experiencing the energy of this cross-country journey. It’s styled similar to a movie trailer, giving the audience a sneak peek into the brand world and house party occasion, then leaving you wanting to see and learn more. The ad represents the first work from BBDO and OMD, the new global creative agency partners for the Bacardi portfolio of brands.
The ad includes the tagline: “There’s Nothing in the Way,” a tribute to the brand’s history and irrepressible spirit, as well as a shout out to those who are busting through and overcoming obstacles in the real world.
To view the multimedia release go to:
http://www.multivu.com/players/English/7654851-bacardi-rum-creative-platform/
