How do you develop a great press release? Throughout the first quarter of 2013, the PR Newswire team identified a variety of noteworthy news releases which are highlighted in this week’s edition of Content We Love. Within this collection of content you’ll see strong headlines, compelling multimedia, catchy infographics, interesting news angles and smart storytelling – traits that are the cornerstones of effective press releases.
To view Multimedia News Release, go to http://www.multivu.com/mnr/61570-pr-newswire-content-we-love-feature-q1-2013
LIFEWTR, the premium water brand that believes art is as essential to life as water, is committing to advancing arts education in schools nationwide as the foundation of where creativity begins. New research shows we are heading toward a creativity crisis in schools – 91% of American parents agree that arts education is important to teach children to think outside the box, yet 4 in 5 people say that arts education is not being offered as much as it once wasi. This week, in partnership with Americans for the Arts during its National Arts Action Summit, LIFEWTR announced its commitment to making every day vibrant by infusing creativity into schools across the U.S., reaching 10 million students through school and community beautification projects and arts education programming as part of its continued collaboration with Scholastic.
“At LIFEWTR we believe that arts education plays an invaluable role in helping students achieve success and reach their full potential in school and beyond,” said Alexis Porter, Senior Director, LIFEWTR Marketing. “Students involved in the arts are four times more likely to be recognized for academic achievementii, which is why it’s more important than ever to #BringArtBackToSchools. Through our collaboration with Scholastic and Americans for the Arts, we are making a concerted effort to impact 10 million students nationwide through arts education programming and to preserve the critical source of where creativity begins, in our schools.”
To view the multimedia release go to:
https://www.multivu.com/players/English/8503551-pepsico-lifewtr-scholastic-macklemore-school-art-beautification-project/
New entertainment integrations and social media initiatives move the “ugly truth” campaign into a new phase this month, further seeding important tobacco-related facts and messages with teens and young adults. The latest advertising campaign from truth – the nation’s largest youth smoking prevention campaign – features its first television ads since 2010, and a host of marketing and digital tools to educate and connect with teens and young people through a range of digital media initiatives and entertainment integrations.
To view Multimedia News Release, go to http://www.multivu.com/mnr/62254-truth-campaign-gets-uglier-entertainment-integrations-expand-conversation
Almirall, S.A. (ALM:MC) and Ironwood Pharmaceuticals, Inc. (NASDAQ:IRWD) announced today that the European Commission has granted marketing authorization to Constella® (linaclotide 290mcg) for the symptomatic treatment of moderate to severe Irritable Bowel Syndrome with Constipation (IBS-C) in adults . This approval follows the positive recommendation received from the European Committee for Medicinal Products for Human Use (CHMP) in September.
To view Multimedia News Release, go to http://www.multivu.com/mnr/58658-almirall
For one Grand Prize winner, the chance to discover a Decade of Kissimmee Memories with ten vacations to Central Florida’s premier vacation destination now awaits at www.decadeofmemories.com.
To enter the contest, eligible entrants are invited to write a story about how he or she would spend a decade of vacations in Kissimmee. Experience Kissimmee, the tourism marketing arm of Osceola County, Florida, will then select 25 semi-finalist entrants to bring their story to life with the destination’s Memory Maker Starter Kit containing a video camera and props from area attractions. Five finalist videos will be posted on Experience Kissimmee’s Facebook Page where the public will vote for their favorite entrant to win the Grand Prize – ten Kissimmee vacations with airfare, vacation villa accommodations at Westgate Resorts, and a rental car for the winner and up to five guests.
To view Multimedia News Release, go to http://www.multivu.com/players/English/59410-decade-of-kissimmee-memories/
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The XXI Habanos Festival recently took place on the 18 to 22 February in Havana, Cuba. In light of this, Habanos now want to reveal the main criteria for choosing a Habano cigar. The Co-Presidents of Habanos, S.A., the world leader in the marketing of these premium cigars through its 27 brands, believe that undoubtedly the time available is the most relevant criterion to select a Habano, one of the world’s most premium cigars.
According to Inocente Núñez, Co-President of Habanos S.A, there are “two important aspects” when choosing a Habano, “the time we have available and the time of day we are going to be enjoying it”. The time could be from twenty minutes to an hour and twenty minutes.
To view the multimedia release go to:
https://www.multivu.com/players/uk/8509551-habanos-reveal-criteria-choosing-habano/
The Dodge brand is targeting multicultural millennials1 with a Spanish/English ad campaign for the 2013 Dodge Dart featuring global music sensation Pitbull. The rapper, who utters his signature “¡Dale!” (“Let’s do this!”) phrase in the spots, also composed original instrumental music called “Drop 2 the Bottom” for the commercials: “How to Change Cars Forever” and “How to Break Through and Succeed.” The campaign reflects the Dodge brand’s focus on targeting multicultural millennials for the compact car segment.
To view the Multimedia News Release, go to http://www.multivu.com/mnr/62466-dodge-targets-multicultural-millennials-2013-dodge-dart-campaign-pitbull
What Could Be Better Than Living In a Fairy Tale World?
“Imagine the sweetest and most delectable fairy tale book illustrated with pages
and pages of magnificent cakes, complete with characters composed and comprised
of delicate details like fairy wings, all manner of flowers, dragons and mermaids and so much more.
Not illustrations of cakes, but pictures of nearly eighty “sugar sculptures,”
as author and illustrator Crystal Walters described her creations. It sounds incredible,
but it’s one of the most unique concepts for a fairy tale book that you will ever encounter.
John Kelly, Detroit Free Press
I Wish I Were a Fairy Tale http://bit.ly/CakeFairyTale
Media contact: Scott Lorenz, Westwind Book Marketing, scottlorenz@westwindcos.com Children's book
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