As a private, family-led company, SC Johnson works hard to hold itself to a higher standard. Today, the company launched the next generation of its iconic “A Family Company” advertising, which aims to demonstrate this commitment and show that as a family company, SC Johnson cares as only a family company can.
“Being a family company means we don’t need to worry about the expectations of Wall Street. We have the freedom to do the right thing for the long term,” said Fisk Johnson, Chairman and CEO, SC Johnson. “We care more, and we work hard to make sure our products are high quality, safe and healthy for the families who use them. We believe this ad campaign not only speaks to these values, but to the aspirations we share with families around the world.”
As an integrated marketing campaign across television, digital and retail intended to celebrate the value family brings to people everywhere, this new campaign grew out of what SC Johnson knew to be consumers’ built-in trust of family-owned companies. In fact, when the company launched the first “A Family Company” in 2001, research showed that 80 percent of people believed family companies made products they could trust.
To view the multimedia release go to:
http://www.multivu.com/players/English/7664351-sc-johnson-a-family-company/
Jewelry Television® (JTV), one of the country’s largest retailers of fine jewelry and gemstones, announced today that the company is launching a national competition to discover talented jewelry designers. JTV's Rock Star Designer Contest is open to the public and the online call for entries runs from March 21 through April 30, 2015.
To view the Multimedia News Release, go to: http://www.multivu.com/players/English/7372631-jewelry-television/
Holiday entertaining and the chill of winter make warm, toasty beverages particularly welcome. This year, give loved ones the gift of warmth, comfort and convenience with one of three stunning electric and stovetop kettles from KitchenAid. Further information about the products detailed below can be found at www.kitchenaid.com/kitchenware/kettles.
To view the multimedia release go to:
http://www.multivu.com/players/English/7766757-kitchenaid-tea-kettle-gift-guide/
Nordstrom Inc. (NYSE: JWN) is celebrating its customers and their stories through a holiday campaign that thanks them called ‘Love, Nordstrom.’ The company is using the marketing campaign as a stage for larger-than-life love notes to thank customers for the special relationship they share. The campaign debuts today in the U.S. and Canada.
LOVE, NORDSTROM
With this year’s campaign, Nordstrom is prioritizing a pure holiday spirit and expressing gratitude to connect emotionally with its customers in a special way. More than 30 real Nordstrom customers were photographed in Los Angeles, Nashville and Seattle and are featured in the national campaign that was produced in partnership with creative agency Partners & Spade.
“This holiday, we want to remember and thank the people who are most special to us at Nordstrom – our customers,” said Nordstrom Vice President of Creative Projects Olivia Kim. “We reached out to our employees and asked them to share some of their favorite customer stories. We met with as many people as we could, asked them to bring along some of the things that make up their signature style and took photos of them. It was so fun to connect with our customers who make us who we are. The result was our Love, Nordstrom campaign.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7966151-nordstrom-holiday-gifts-ideas/
July Systems, industry leader in mobile experience and engagement cloud platforms, announced today the launch of Proximity MX - a Digital Customer Acquisition & Engagement Cloud for enterprises. Proximity MX digitally acquires, hyper targets and engages customers across multiple channels with contextual interactions at physical business locations while gathering actionable location insights.
The Proximity MX cloud platform provides huge customer relationship management value by enabling companies to deliver rich customer experiences and gain actionable insights at their physical business locations.
To view the multimedia release go to:
http://www.multivu.com/players/uk/7891851-july-systems-launch-proximity-mx/
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Sandaire, an international family investment office with a base in Singapore and Delancey, a UK focused real estate advisory company, today launch Mount Kendal in Asia. Mount Kendal is a new collaboration between Delancey and Sandaire and will be focused on delivering bespoke UK real estate investment advice to Asian investors and international family offices.
Together, the two firms bring over 45 years of experience to Mount Kendal, which was established to deliver acquisition strategies and innovative asset management initiatives. Ultimately Mount Kendal seeks to create and protect value across a myriad of multi-sector, single asset or asset portfolio investments; from office, retail, residential and logistics; to healthcare, education, equity reversions and more.
To view the multimedia release go to:
https://www.multivu.com/players/uk/8088051-sandaire-delancey-launch-mount-kendal/
The biggest annual event in the Fashion Retail Academy’s Calendar, the FRA Awards Ceremony took place yesterday and was attended by Michael Gove, Secretary of State for Education. Nick Grimshaw also made a guest appearance to present the Commitment Award. The Awards acknowledge the success of FRA graduate students and pave the way for them to begin their careers within the Industry. Sir Philip Green (Arcadia), Jason Tarry (F&F for Tesco), Christos Angelides (Next) and John Dixon (Marks and Spencer) all presented at the event as key sponsors of the FRA.
To view the Multimedia News Release, go to http://www.multivu.com/mnr/71400580-fashion-retail-academy-awards-2014
While encouraging homeowners not to take their chances when it comes to the risks of covered breakdowns around the home, American Home Shield, the nation’s largest provider of home warranties, is giving homeowners the chance to upgrade kitchen or laundry appliances through its “You Pick Three” sweepstakes.
Now through November 30, two lucky winners will be chosen to receive their choice of three GE appliances valued at up to $5,000 retail value, plus $200 towards installation.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7619451-american-home-shield-you-pick-three/
Research from CEB (NYSE: CEB), a best practice insight and technology company and the creators of the Challenger™ Selling model, shows that 51 percent of customers who might be willing to buy from a supplier are not willing to advocate for them and help them get deals over the finish line. This is a direct result of the difficult, internal buying process. Unfortunately, sales organizations lack a true understanding of their customers and are unable to simplify the complexities of buying for them.
“Willingness to buy is not the same as willingness to advocate; suppliers need customers to advocate and fight for them to get deals done today,” said Brent Adamson, principal executive advisor at CEB and co-author of The Challenger Sale and The Challenger Customer. “In order to move past ‘good enough’ and ‘status quo,’ suppliers need to go beyond just understanding how customers interact with them, to gaining a thorough understanding of how they work, what is important to them and how they interact with each other.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7427254-ceb-challenge-align-prescribe-b2b-sales-strategy/
Jewelry Television (JTV), the only shopping network focused exclusively on the sale of fine jewelry and gemstones, is celebrating the holiday season with eight days of exclusive savings and offers. From Nov. 23 through Nov. 30, JTV's customers will be able to purchase select gifts and jewelry up to 70 percent off. Early holiday shoppers can take advantage of special offers and savings on jewelry, gemstones and more each day, online and during programming on JTV.
“Every year, holiday shoppers try to get an earlier head start on their shopping,” said Jill Johnson, vice president of marketing at JTV. “With our weeklong Black Friday and Cyber Monday deals, customers can enjoy the holidays with their families while shopping from home.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7372631-jewelry-television/
Debbie Azar knows a lot about diamonds. She is the Co-Founder of Gemological Science International (GSI), an independent organization with a global footprint that combines state-of-the-art technology with deep professional expertise.
She is passionate about her favorite subject. For example, when asked what is most important thing to consider when buying a diamond, she is quick to answer, “First and foremost you should love the diamond. A diamond should “speak” to you.”
Even if you’ve fallen head over heels with a diamond, it’s important to do your homework. A diamond is an important purchase and you should understand its value and make certain to authenticate that value.
To view the multimedia release go to:
http://www.multivu.com/players/English/7865051-gsi-expert-diamond-buying-tips/
