The Yankee Candle Company, Inc., the world’s largest manufacturer of premium scented candles, announced today its new limited-time collection, “My Favorite Things,” just in time for the holiday gift-giving season. Inspired by the song “My Favorite Things,” this collection brings together a fun assortment of six new fragrances: Rain Drops On Roses, Bright Copper Kettles, Warm Woolen Mittens, Crisp Apple Strudel, Moon On Their Wings and Blue Satin Sashes to fill the season with a nostalgic sense of enchantment. “My Favorite Things” are available in large classic jar candles, small tumbler candles and a beautifully packaged storybook-like box that includes 12 Samplers® votive candles, two of each fragrance. This new collection is available for purchase immediately at Yankee Candle retail stores, specialty retailers and gift shops across the U.S. and via www.yankeecandle.com.
To view Multimedia News Release, go to http://www.multivu.com/mnr/52096-yankee-candle-launches-limited-time-my-favorite-things-collection
The Yankee Candle Company, Inc., the world’s largest manufacturer of premium scented candles, today announced the launch of its four new summer fragrances. Yankee Candle also launched its new limited edition Cool Pops collection, available while supplies last and featuring five new scents, scalloped lids and whimsical pop out labels. Inspired by the nostalgic appeal of playing in the backyard, going to summer camp, enjoying homemade ice cream, and being surrounded by sweet blooms, these fragrances will evoke warm memories of childhood summers. The new additions to Yankee Candle’s offerings are available for purchase immediately at more than 568 Yankee Candle retail stores, www.yankeecandle.com and select specialty retailers and gift shops.
To view Multimedia News Release, go to http://www.multivu.com/mnr/60970-yankee-candle-company-nostalgic-summer-moments-2013-fragrances
The Yankee Candle Company, Inc., the world’s largest manufacturer of premium scented candles, today announced the launch of two new fragrances and the return of three favorites in its popular limited edition Man Candles collection. Two new fragrances, MMM, Bacon! and Movie Night™, join Man Town™, First Down™ and Riding Mower™. The collection, launched last year to tremendous response, was created uniquely for men to be enjoyed in their “man town,” whether that is the den, the basement or even the garage. These limited edition fragrances will be available for purchase starting in May at more than 557 Yankee Candle retail stores, www.yankeecandle.com and select specialty retailers and gift shops. To celebrate the arrival of the collection, Yankee Candle is simultaneously launching a series of social media contests, offering consumers the chance to win samples of the Man Candles II collection. The brand is also encouraging fans to share their excitement on Facebook and Twitter by using the hashtag #MMMBacon.
To view Multimedia News Release, go to http://www.multivu.com/mnr/61623-yankee-candle-man-candles-ii-collection
Yakult U.S.A. Inc. unveils its new "Love Your Insides." campaign for its signature probiotic drink, Yakult, which sells in major retailers primarily on the West Coast. It will kick off this week in 29 major designated marketing areas with a TV spot called "True Love" and will air in both English and Spanish. Both versions of the commercials are formatted as 30 and 15 second spots and will be supported by a mix of radio (Hispanic only), online, print collateral and redesign of yakultusa.com website. The campaign, which is the brainchild of El Segundo, CA-based Siltanen & Partners Agency (S&P), will introduce consumers to a lovable new brand icon in the form of a cuddly digestive system.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/yakult/45773/
Subaru of America, Inc. and Nordica USA will team up to kickoff snowsports season with the XV Crosstrek Run. Two talented free skiers will journey from coast-to-coast hitting major mountain resorts and events along the way, while piloting the all-new Subaru 2013 XV Crosstrek. Digital content will give fans a look into the free skiers lives, their slope side skills, and the versatility and capability of the XV Crosstrek.
To view Multimedia News Release, go to http://www.multivu.com/players/English/59476-xv-crosstrek-run/
Marriott International (NYSE: MAR) has launched XplorSM, a groundbreaking mobile travel game celebrating bold adventure. A first in the hotel industry, Xplor engages people of all ages to virtually see the world by visiting five gateway cities and accomplishing varied sightseeing challenges along the way. Xplorers find clues, solve puzzles, answer trivia questions, and compete to win Marriott Rewards® points redeemable stays at more than 3,700 hotels across the globe.
To view the Multimedia News Release, go to http://www.multivu.com/mnr/54187-marriott-xplor-travel-game-free-mobile-app-apple
xpedx today announced a new network of seven Package Design Centers with the opening of centers in the San Francisco Bay Area and Rochester, N.Y., and the expansion of existing design centers in Chicago, Detroit, Kansas City, Pittsburgh and Juarez, Mexico metropolitan areas. xpedx provides total packaging solutions for manufacturers, brand owners/marketers and other businesses.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/xpedx/48438/
Following the successful global market introduction of its resealable beverage can end two years ago, XOLUTION GmbH, headquartered in Munich, Germany, announces the next generation can end and a major increase of its production capacity for 2016 to meet the growing global demand for XO technology.
The XO system is a revolutionary solution for beverage cans that allows people to reseal a beverage can multiple times and enjoy it at their leisure. Unlike familiar beverage cans, which can only be opened once, XO equipped beverage cans have lids with an integrated plastic opening mechanism that allows the can to be re-closed and portioned for later consumption. When driving a car, doing sports, shopping - beverages stay perfectly fresh and carbonated – without spilling, dripping or allowing dirt and insects to go in the can!
To view the Multimedia News Release, go to: http://www.multivu.com/players/English/7428951-xo-resealable-beverage-can/
The 11th annual Eurasian Media Forum (EAMF), which took place on April 25-26 in Kazakhstan’s capital city of Astana, has drawn praise from all sides as a leading platform for regional and East-West dialogue.
Welcoming some 600 delegates from 46 countries, the President of Kazakhstan, Nursultan Nazarbayev, stressed the importance of the media as a unifying influence in society.
To view Multimedia News Release, go to http://www.multivu.com/mnr/60656-eurasian-media-forum-astana-kazakhstan
The battle between the X-Men and Brotherhood of Mutants rages on – and your choices will shape the fate of the world! Available today at retail stores nationwide, Marvel Entertainment, LLC and Activision Publishing, Inc.’s (Nasdaq: ATVI) X-Men™ Destiny places gamers into the role of a young mutant just discovering their newfound powers; where the choices they make and alliances they forge determine which side of the mutant cause will reign supreme. X-Men Destiny gives players three all-new mutants from which to pick, and an original story penned by acclaimed Marvel writer Mike Carey, delivering an action/RPG experience where players have ultimate customization of their mutant’s powers, development and “destiny.”
To view Multimedia News Release, go to http://www.multivu.com/mnr/52109-activision-marvel-release-x-men-destiny-action-rpg-video-game
Stride Rite Children’s Group (SRCG) brings blockbuster summer movie excitement to kids with the all-new X-celeRacers™ by Stride Rite® Marvel collection. Premiering at locations where Stride Rite shoes are sold, X-celeRacers inspires kids to be super — to the Power of X — with styles featuring their favorite Marvel Super Heroes including Iron Man, Captain America, The Incredible Hulk and Spider-Man.
The new X-celeRacers sneaker features an X-tra fast strap with an adjustable closure for X-traordinary fit, X-Grip with a grooved outsole for X-treme traction, X-tra Flex with a lightweight outsole for X-ceptional agility and X-treme lightweight cushioning for comfort.
To view Multimedia News Release, go to http://www.multivu.com/mnr/56014-stride-rite-kids-x-celeracers-marvel-collection-power-of-x-imagination
The X PRIZE Foundation, an educational nonprofit prize organization, and Progressive Insurance, the country’s fourth largest auto insurance group, today, at the Historical Society of Washington, D.C., awarded $10 million to three teams who successfully completed the rigorous Progressive Insurance Automotive X PRIZE. The winning teams—Edison2 of Lynchburg, Virginia; X-Tracer of Winterthur, Switzerland; and Li-ion Motors Corp. of Mooresville, North Carolina—emerged from an original field of 111 competing teams, representing 136 vehicle entries from around the world. The winning vehicles were showcased to an audience of auto industry, business and government leaders. Each of the winning teams was also presented with a towering bronze trophy designed by Harry Winston, Inc.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/xprizefoundation/46187/
