Big brands break new commercials at DAYTONA 500®, and NASCAR is no exception. NASCAR will reveal a brand new creative vision – a campaign featuring more than two dozen drivers, with nine original spots in both English and Spanish. The drama-filled campaign will premiere during NASCAR’s crown-jewel event, the Daytona 500. The race will broadcast live on FOX and FOX Deportes on Feb. 24 beginning at 1 pm ET.
To view Multimedia News Release, go to http://www.multivu.com/mnr/60423-nascar-launches-new-brand-creative-vision
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Remember the old refrain, �All work and no play makes Jack a dull boy?� Who wants to be dull? Coca-Cola, the National Park Foundation and renowned medical/diet expert Dr. Ian Smith want you to add a little fun into your life by making playdates in the parks for you and your family this summer. The �America Is Your Park� campaign launches today to encourage millions of Americans to be active outdoors and to cast a vote for their favorite park to win a $100,000 recreation grant made possible by Coca-Cola�s Live Positively initiative.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/coca-cola/45291/
Volvo Cars is teaming up with footballing icon Zlatan Ibrahimović again for the European launch campaign of the V90 premium estate in advance of the European Championships football tournament. The campaign will go live tonight on national TV stations and on Social Media platforms.
The new campaign shows the former Paris Saint-Germain striker, a long-time Volvo driver and fan, looking back at his rise from humble beginnings in one of Sweden’s toughest neighbourhoods in Malmö to international sporting stardom.
Zlatan, who is currently preparing for the European Championships feels a close affinity with the Swedish car brand.
“I’m happy to be working with Volvo Cars again. I’ve seen the new cars, I’ve driven and tested them. And I think they’re fantastic. Just like me, Volvo has gone their own way and dared to think differently. The previous campaign we did was good, but this time it’s Made by Zlatan,” said Zlatan Ibrahimović.
“The campaign is a celebration of the independent mind, of the power that lies in the ability to think differently. There are many similarities between Zlatan’s and Volvo’s journeys. We haven’t gotten to where we are now by doing the same as everyone else,” said Anders Gustafsson, Senior Vice President, Europe, Middle East and Africa at Volvo Car Group.
To view the multimedia release go to:
http://www.multivu.com/players/uk/7848551-volvo-cars-v90-campaign-zlatan-ibrahimovic/
The creative collaboration between Swedish artist/producer Avicii and Volvo Cars for their new brand campaign features a reworking of the classic song Feeling Good. Filmed on location in Stockholm and Osterlen, southern Sweden, the video visits places of personal significance for Avicii and tells his own story of renewal, following several years of hard touring. The video also features members of his family and close friends.
“In the past six years I have been on a never-ending tour, apart for the last nine months during my time-out. I did around 325 shows in a year with traveling on top of that. It couldn’t continue. In the end I had to re-evaluate my situation and change my lifestyle. Sweden is an important place to me, it’s where I gather my strength and energy with family and friends. This whole process of re-evaluation and renewal is what Volvo encouraged me to visualise in the video. I think we did a great job together,” said Avicii.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7522051-volvo-cars-new-beginning-avicii/
The 5th annual Vivid Sydney (24 May – 10 June) was officially opened tonight with Sydney’s iconic Opera House illuminated in a stunning 3D-mapped visual feast of colour, movement, and world-class lighting artistry by Australian creative innovators The Spinifex Group.
The largest light, music and ideas festival in the Southern Hemisphere, Vivid Sydney features lighting installations around the Sydney harbour foreshore, live music performances, and over 120 creative industry events.
To view the Multimedia News Release, go to http://www.multivu.com/mnr/61771-vivid-sydney-festival-2013
Vivid Sydney (25 May - 11 June), now in its fourth year, was officially opened tonight with 'Lighting the Sails' of Sydney's iconic Opera House, unveiling a celebration of 3D colour projections and digital artistry by multi-award winning German design team, URBANSCREEN.
The largest festival of its kind in the Southern Hemisphere, Vivid Sydney features light art installations around the harbour foreshore, live music performances at the Sydney Opera House and over 100 creative industry events in the Vivid Ideas program.
To view Multimedia News Release, go to http://www.multivu.com/players/English/55928-vivid-sydney-festival-2012/
http://TheVideoServices.com/contest/Do you have the energy and creativity to compete with top designing firms in the country and make the world's next best commercial? Can you work all-digitally, without the use of any live actors, to communicate ideas clearly? If so, join our 2012 contest, at http://TheVideoServices.com/contest/ - we're giving away an iPad 2 and multiple job offers!
Crystals at CityCenter, the exquisite shopping, dining and entertainment experience on the Las Vegas Strip, is upping the ante on holiday shopping this season with incredible décor, live music and the opening of eight coveted luxury fashion boutiques. Prada, Gucci, Yves Saint Laurent, Balenciaga, Stella McCartney, Donna Karan, Emilio Pucci and Harry Winston are opening in time to celebrate the holidays, offering unrivaled collections and many items exclusive to Crystals.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/mgm/47564/
