Estée Lauder announces the launch of The Estée Edit by Estée Lauder, a bold new collection of makeup and skincare created for the beauty-obsessed, social media generation. The collection launches today in 320 Sephora U.S. and Canada stores, and is also available on Sephora.com and Sephora.ca.
“Our founder, Estée Lauder, invented the beauty business as we know it,” said Jane Hertzmark Hudis, group president, The Estée Lauder Companies. “So we asked ourselves, ‘If Estée was re-inventing the beauty business for Sephora today, what would she do?’ The answer is The Estée Edit.”
“The Estée Edit is a win for both Estée Lauder and the Sephora client. We anticipate that The Estée Edit’s mix of covetable trend-based makeup, instant-gratification skincare products, approachable price point, and millennial muses will receive a very positive reaction from our young and socially-engaged consumers,” said Artemis Patrick, senior vice president of merchandising, Sephora.
The Estée Edit is inspired by Estée’s famous quote, “Beauty is an Attitude,” and features 82 products – 72 makeup, 10 skincare – that offer instantly, visibly gorgeous skin and covetable color. The packaging features signature elements originally created by Estée herself but with a twist, resulting in silver and white fluted packaging with cobalt blue paint splatter graphics.
To view the multimedia release go to:
http://www.multivu.com/players/English/7783751-the-estee-edit-by-estee-lauder/
Kildare Village was the setting for a truly Chic Summer Tea Party, hosted by internationally celebrated British model and muse Daisy Lowe to mark the launch of the Chic Summer Festival.
International guests, including many of Dublin’s elite were treated to the ultimate Summer Tea Party complete with floral-inspired cocktails, candy-coloured macaroons and mini cucumber sandwiches. Mismatched gilded frames with floral collages decorated the walls, while white picket fences and vintage china created the perfect garden party setting.
To view Multimedia News Release, go to https://www.multivu.com/mnr/56572-value-retail-kildare-village
The first fragrance to be inspired by the ocean, DAVIDOFF Cool Water is now leading the way to help protect the ocean. This summer, the brand is releasing a new film featuring its ambassador Scott Eastwood. The message of the film is a call to action to safeguard one of the world’s most precious natural resources — but also one of its most endangered. The film is an extension of DAVIDOFF Cool Water’s long-standing Love the Ocean campaign in support of the National Geographic Society’s Pristine Seas project, which aims to protect 10% of the world’s ocean by 2020.
Forget bringing in the weekend, T.G.I. Friday’s is bringing in the world’s end like no one else can. With potentially only three more weeks left for all of mankind, T.G.I. Friday’s is inviting guests to celebrate all over the country on Friday, December 21st – the date predicted on the Mayan calendar to mark the end of the world as we know it. Friday’s plans to party like there’s no tomorrow with Mayan-inspired “Last Friday” celebrations in select cities such as Los Angeles and Miami.
To view Multimedia News Release, go to http://www.multivu.com/mnr/59333-tgi-friday-s-end-of-mayan-calendar-friday-celebrations-mayan-parties
Remington is “How the World Gets Ready” and models at New York Fashion Week are no exception. Remington was the brand of choice for achieving the nautical-inspired hair look developed by Teddy Charles at the LUCA LUCA S/S 2011 runway show. Raul Melgoza, the Creative Director for LUCA LUCA, collaborated with Charles, an industry trend-setter and fixture at fashion shows worldwide, to create the style. To complement the breezy, ethereal style of the spring collection, a twisted updo was given a textured edge and softened by face framing strands. Melgoza envisioned “a girl who has spent the day at sea and is now ready to come in and have a fabulous dinner.” The “Yacht Knot” was achieved with tools from the new Remington T-Studio Pearl Ceramic styling line.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/remington/46215/
Gigi gives us the boot! This fall, Stuart Weitzman has collaborated with Gigi Hadid, the face of the Fall 2016 ad campaign, on an exclusive design for the brand -- the Gigi Boot. The hiker-inspired high heel combat bootie was co-designed by the social supermodel and reflects her sleek street style and fashion-forward flair.
Hadid was inspired by the brand’s stellar boot reputation, but used her creative vision to put a unique, personal spin on the lace-up bootie silhouette. The Gigi Boot is set on a stacked heel, boasts bold metallic eyelets accented by duo-toned laces designed to wrap around the ankle and is finished with a detailed collar. The bootie is available in three materials, so there are multiple options for her style squad: a classic-yet-modern nero soft croco-calf leather and two shiny chic metallics, including iron specchio and copper glass. The bootie comes in a signature Gigi Hadid box and is available exclusively at Stuart Weitzman retail locations and global websites. The retail price is $565 for the metallic styles and $598 for the nero soft croco-calf version.
To view the multimedia release go to:
http://www.multivu.com/players/English/7961351-stuart-weitzman-gigi-hadid-boot/
As part of its new brand campaign, Share A Legend, New Holland Brewing Company is tapping into its heritage and success as the top craft Bourbon Barrel-Aged Stout to unveil a nationwide storytelling contest. The #ShareALegend contest is inspired by the nearly two decades of legends told over Dragon’s Milk™ stout—and celebrates the lore of the brew that began when it was first bottled 17 years ago. The top user-generated story submission will earn the winner $5,000 cash plus $5,000 from New Holland Brewing Company to donate to one of several charities selected by the brewery.
Share A Legend is an open-ended storytelling project that invites fans to share their personal tales, whether they are everyday stories of triumph, the goodness of humankind or someone who has made an impact on them. Throughout the campaign, New Holland Brewing Company will release the legends of six real people who fall into the archetypes of Warrior, Huntress, Smith, Poet, Alchemist and Performer to inspire contest entrants. The videos, the new DragonsMilk.com website and other branded elements adopt a half-illustrated design that embody the true but imaginative and creative nature of legendary tales that are passed down over time.
To view the multimedia release go to:
https://www.multivu.com/players/English/8399851-new-holland-brewing-dragons-milk/
Steelcase today launches Gesture, a new sitting experience, designed in response to the company’s latest research about changing postures in the workplace. The global study reveals how new technologies have led to nine new postures — not supported by current office chairs — which frequently cause pain and long-term injuries, disrupting concentration and creativity. The Gesture chair was inspired by studying the movement of the human body and created for the ways people work today.
To view Multimedia News Release, go to http://www.multivu.com/mnr/60743-steelcase-gesture-chair-new-sitting-experience-posture-in-the-workplace
The newest instalment in the Star Wars™ franchise has brought a positive female role model to the forefront for fans and families around the world. True to herself, Rey is uncompromising and represents strength and power without limitations or apologies. This season, we introduce a unique Star Wars™ | Clarks collaboration for women and girls, designed to celebrate the force of female power, just in time for the release of one of this year’s most anticipated films, Star Wars: The Last Jedi, on 14th December.
Rey’s strength became a deep source of inspiration for the collaboration and is a vital embodiment of the brand’s ethos – a platform for free thinking people who are true to themselves, comfortable in their own skin and inspired by authenticity.
To view the multimedia release go to:
https://www.multivu.com/players/uk/8232251-clarks-star-wars-shoe-collection-women/
Stride Rite®, the leader in premium children’s footwear, today announced the introduction of its Star Wars™ by Stride Rite® Trilogy of the Lights, an epic collection of sneakers with unique light-up technology only available through the innovation of Stride Rite.
The collection features three sneaker styles inspired by Star Wars characters and lore, each with its own unique light-up technology.
To view Multimedia News Release, go to http://www.multivu.com/mnr/60351-stride-rite-star-wars-trilogy-of-the-lights-collection-unique-kids-shoes
A new video series, starring five of the most recognized registered dietitians in the country, debuts with 15 new regionally inspired recipes featuring grapes from California, plus tips for healthy eating and entertaining.
Shot in each dietitian’s hometown, the videos invite viewers into the kitchen to see the ease with which grapes from California can be used to add a punch of flavor, texture, color and health to meals and snacks. “From yogurt power bowls with California grapes to grape sushi rolls to raw root vegetable and grape salads the recipes are new, diverse, and delicious,” said Jeff Cardinale, commission vice president of communications. “And the videos show the many ways grapes from California are a simple, healthy, tasty addition to meals, snacks; truly one ingredient that can change everything.”
To view Multimedia News Release, go to http://www.multivu.com/players/English/62958-grapes-from-california-the-one-ingredient-that-can-change-everything/
Get ready, because Northeast Ohio is about to discover the Ooooo in Food!
Inspired by the open-air markets of Europe and a true passion for food, Giant Eagle, Inc. opens its first Market District food store in Northeast Ohio – a 94,000-square-foot culinary, dining and shopping destination – on Thursday, August 8, in the Solon Village Shopping Center.
To view the Multimedia News Release, go to http://www.multivu.com/mnr/62778-giant-eagle-market-district-opening-solon-ohio
