From the showroom floor of its National Dealer Meeting in Memphis, Tenn., Kubota Tractor Corporation announced the introduction of its all-new RTV X-Series, the next generation lineup of work utility vehicles re-engineered and Kubota-built from the ground up. With a superior ride and unmatched terrainability, Kubota’s new RTV X-Series delivers a whole new level of exceptional styling, operator comfort, durability and workhorse capability.
To view Multimedia News Release, go to http://www.multivu.com/mnr/63762-kubota-debuts-all-new-rtv-x-series-diesel-utility-vehicle
Millions of families will head to the beach this Memorial Day weekend, many without adequate sun protection. As part of a national effort to reduce the incidence of skin cancer, Neutrogena® is kicking off the 2016 Choose Skin Health® Campaign with a video featuring Brand Ambassador Kristen Bell asking moms everywhere to get real with their kids about the importance of sunscreen—and a pledge to donate $1 for every video share to the non-profit Children’s Melanoma Prevention Foundation.*
Bell’s video acknowledging the challenges moms face tackling serious topics with their children is frank and funny—but skin health is no laughing matter. The fact that only 39% of women and 14% of men use sunscreen regularly is a health issue of national importance when you consider that just one to two severe sunburns can increase lifetime risk of developing melanoma by 40 percent.
The Neutrogena® Choose Skin Health® Campaign was created to change the future of skin health and reduce the risk of skin cancer through education, empowerment, and early detection. This year the brand is developing in-school sun safety programs with the potential to reach 1.6 million students annually with a sun safe behavior curriculum, sponsoring 13,000 free skin cancer screenings annually with charitable partners, and working toward a goal of donating $35 million worth of sunscreen to families in need by the end of 2016.
To view the multimedia release go to:
http://www.multivu.com/players/English/7847951-neutrogena-choose-skin-health/
The Ad Council, in partnership with the American Council on Education and the U.S. Tennis Association, will debut new TV public service advertisements (PSAs) at the US Open today on behalf of the national KnowHow2GO campaign designed to encourage low-income and first generation students to take the steps necessary to prepare for college. The ads will premiere on TV screens throughout the Arthur Ashe Stadium during the tournament.
To view Multimedia News Release, go to http://www.multivu.com/mnr/57839-ad-council-american-council-on-education-usta-college-access-knowhow2go
Now that spring is here, flooding will be a major concern for many parts of the country.
The Northeast and Midwest received an abundance of snow this winter. Boston alone received more than 108 inches, making 2014-2015 the snowiest season in the city’s history. Until the frozen ground thaws, melting snow and heavy rains cannot be absorbed and the excess water can overflow streams, rivers, and lakes. The average National Flood Insurance Program flood claim between 2010 and 2014 was more than $42,000. Without flood insurance, you could be left to carry the financial burden of flood damage.
To view the Multimedia News Release, go to: http://www.multivu.com/players/English/7338651-iii-weather-flood-insurance/
As Child Passenger Safety Week wraps up, the U.S. Department of Transportation's National Highway Traffic Safety Administration (NHTSA) is launching a new Car Seat Finder Tool, adding the ability to look up car seat recalls on its mobile app, and reminding parents and caregivers to register their child's car seat through its new campaign – “Don't Delay. Register Your Car Seat Today.” Every 34 seconds, a child under the age of 13 is involved in a crash and more than a third of children killed in crashes were not in car seats or wearing seat belts. NHTSA's new Car Seat Finder Tool is aimed at helping parents select the right car seat or booster seat for their child, while the campaign reminds everyone of the importance of registering car seats to receive important safety recall notifications.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7310151-ad-council-nhtsa-child-passenger-safety-2014/
According to the FBI, in 2013 more than 400,000 children were reported missing in the United States. National AMBER Alert Awareness Day, recognized annually in January, is a reminder of the dangers that face our children. Building on the significance of that day, the National Center for Missing & Exploited Children® (NCMEC) and Honeywell (NYSE:HON), with spokesperson Tia Mowry, today announced the KidSmartz™ “Safety Dance” Video Contest, a nationwide competition aimed at equipping elementary school students with the skills and confidence they need to be safer from abduction.
Actress Tia Mowry, star of Nickelodeon sitcom Instant Mom and real–life mother, has teamed up with NCMEC and Honeywell to promote KidSmartz and encourage schools to participate in the “Safety Dance” contest which provides kids a fun way of learning the four rules of personal safety.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7423851-honeywell-ncmec-kidsmartz/
What’s funnier than cat videos? Cat jokes! Find hundreds of infectiously funny feline jokes, facts, and photos in this adorable book for kids about cats of every stripe, breed, size, and species. Plus, meet 10 of the world’s most famous felines. Available wherever books are sold. Just Joking Cats from National Geographic. Children/humor
Entry-level employees are becoming less proficient in the skills most needed to succeed in today’s workplace, according to a recent national survey of human resources (HR) managers responsible for hiring. The survey, sponsored by leading early education provider Primrose Schools®, revealed skills like adaptability, teamwork and problem solving are critical to workplace success. Yet, 70 percent of seasoned HR managers report that entry-level employees are rarely proficient in these skills.
According to the survey, critical thinking, problem solving, teamwork, self-control, adaptability and working memory – collectively referred to by educators as executive function skills – are more highly valued in entry-level candidates than technical abilities, academic background and other factors. And while respondents state that entry-level employees are rarely proficient in these skills, two-thirds say hiring entry-level employees with good executive function skills is a top priority for their company’s long-term success.
To view the multimedia release go to:
https://www.multivu.com/players/English/8014453-primrose-schools-early-childhood-career-success-survey/
The National Restaurant Association’s groundbreaking Kids LiveWell program is celebrating its three-year anniversary this July, the association announced today. The voluntary program, which provides a growing selection of healthful children’s menu choices, has grown from 19 to 150 participating restaurant brands, representing more than 42,000 locations nationwide. The initiative includes quickservice and tableservice concepts among national companies, regional chains and independent restaurants, as well as theme parks, resorts and museums.
To view the multimedia assets associated with this release, please click: http://www.multivu.com/players/English/7256851-national-restaurant-association-kids-live-well-initiative-third-anniversary/
The largest candy-consumption night of the year is right around the corner. More than 80 percent of parents say their kids will participate in a Halloween celebration (2), and when asked about concerns related to Halloween, more than two-thirds of parents say they are worried about their children’s teeth, according to a recent Ad Council survey (1). However, three out of four parents report that their kids sometimes or frequently forget to brush their teeth on a daily basis. With cavities being a top concern, the Kids’ Healthy Mouths campaign is celebrating National Brush Day® on Sunday, November 1, the day after Halloween, to emphasize the importance of brushing for two minutes, twice a day, every day.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7676151-kids-healthy-mouths-ad-council-brush-day/
(1), (2) The Ad Council’s survey was conducted by LightSpeed Research in September 2014. The nationally representative online survey included 600 parents with children 0-12.
The St. Baldrick’s Foundation, a volunteer-powered charity dedicated to funding childhood cancer research, announces its Kids Are Special: Let’s Treat Them That Way national campaign. Focused on celebrating kids and giving them the happy childhoods they deserve, the campaign highlights the need for finding treatments that are specifically designed for kids with cancer.
With this bold new initiative, St. Baldrick’s looks to change the narrative around pediatric cancers, by showing kids as their truest selves – fun-loving, carefree, refreshingly honest, and always a little goofy. St. Baldrick’s puts the emphasis back on kids, while disempowering the label of “cancer.” All communication is strategically designed to remind us all that as adults we have the power to give kids happy childhoods free from cancer by helping to fund the best research worldwide. The campaign includes TV, print, radio, digital, and billboard placements featuring real kids doing kid-like things; from playing with their food to getting caught with paint on their faces, all with the message: Kids Are Special: Let’s Treat Them That Way.
To view the multimedia release go to:
http://www.multivu.com/players/English/7610752-st-baldricks-kids-are-special/
Kiddie Academy® Educational Child Care, a nationally recognized provider of comprehensive educational child care programs, today launched its new national advertising campaign titled Learn OnSM. Fueled by the notion that learning extends far beyond the classroom, the campaign showcases how a child’s curiosity, sparked while at Kiddie Academy, carries into every aspect of their day.
“Our new Learn On campaign underscores our fundamental belief that opportunities to teach and expand young minds present themselves every day and everywhere,” said Greg Helwig, Kiddie Academy president. “Kiddie Academy empowers children with valuable tools to help make the most of those opportunities. Given the right environment, they become more curious and collaborative, with the ability to discover and accomplish more. We hope to communicate the potential and fascination for learning that exists in every minute—in the classroom, at home and throughout the community.”
To view the multimedia release go to:
https://www.multivu.com/players/English/8455851-kiddie-academy-debuts-learn-on-ad-campaign/
