The Dodge brand is targeting multicultural millennials1 with a Spanish/English ad campaign for the 2013 Dodge Dart featuring global music sensation Pitbull. The rapper, who utters his signature “¡Dale!” (“Let’s do this!”) phrase in the spots, also composed original instrumental music called “Drop 2 the Bottom” for the commercials: “How to Change Cars Forever” and “How to Break Through and Succeed.” The campaign reflects the Dodge brand’s focus on targeting multicultural millennials for the compact car segment.
To view the Multimedia News Release, go to http://www.multivu.com/mnr/62466-dodge-targets-multicultural-millennials-2013-dodge-dart-campaign-pitbull
DIY Network’s Blog Cabin, the first-ever interactive home-building television series, is returning for its seventh season this Monday, July 29 at 9:30 p.m. ET. The popular primetime program, hosted by Chris Grundy, invites viewers and fans to design the 2013 Blog Cabin in hopes of winning the finished product, an exclusively-designed vacation home situated on the “Crystal Coast” of North Carolina. Viewers can enter the sweepstakes for a chance to win this beachfront cottage on DIYNetwork.com/BlogCabin from Monday, July 29 to Friday, Sept. 13.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/60772-diy-blog-cabin
Unprecedented planning by state and local authorities, law enforcement and the insurance industry established what is being called a national model for protecting the public from fly-by-night contractors in the aftermath of a natural disaster.
According to the National Insurance Crime Bureau (NICB), preparation in advance of the F-5 tornado that devastated the city of Moore and surrounding areas in May 2013 resulted in a well-coordinated effort to ensure that roofers and other contractors who swarmed into the area in the hours and days after the storm were properly licensed, insured and authorized to work in the area.
Local police assisted the Oklahoma Insurance Department Fraud Unit in patrolling the area and keeping suspected fraudulent out-of-state contractors from doing work unless all protocols were followed.
To view the multimedia release go to:
http://www.multivu.com/players/English/7665251-nicb-limited-fraud-following-2013-moore-tornado/
Music video by Al B Sosa performing Disappear. Track produced by (Antagonist - Better Beats Bureau) & (Gotta-Gregota Music Group). 2013 Gregota Music LLC and Team Greenbacks Records.
Volkswagen lädt das Modellspektrum mit einem neuen extrem effizienten Elektrofahrzeug auf: dem neuen e-up!. Das Elektroauto debütiert auf der Internationalen Automobil-Ausstellung (IAA) in Frankfurt und steht bereits ab Oktober bei den VW-Händlern. Der Grundpreis einschließlich Batterie beträgt 26.900 Euro. Die Wolfsburger hoffen, dass ihr erster Stromer vielleicht nicht auf Anhieb, aber doch nach weiteren Verbesserrungen in der Lade-Infrastruktur zum ersten „Volks-Elektroauto“ wird. Mit dem e-up! startet ein Elektrofahrzeug der neuesten Generation, das dank innovativer Detaillösungen besonders sparsam mit der eingesetzten Energie umgeht. So verbraucht der e-up! lediglich 11,7 kWh/100 km. Bei einem durchschnittlichen Strompreis von 25,8 Cent (Deutschland, 2013) kosten 100 Kilometer Fahrt nur noch 3,02 Euro. Die wegweisende Effizienz des e-up! ist auf den für ein Auto dieser Größe sehr guten cw-Wert von 0,308, einen optimierten Rollwiderstand, die generell sparsamen Antriebskomponenten, das hochwirksame Rekuperationssystem und innovative Ausstattungsmodule wie eine besonders sparsam arbeitende Klimaautomatik zurückzuführen.
Delta Air Lines (NYSE: DAL) is on schedule with the $1.2 billion expansion of Terminal 4 at John F. Kennedy International Airport where the structural steel frame of the Concourse B extension is now visible.
Ahead of the 2013 opening, customers can take a virtual tour of the expanded terminal through a new animated video available on the Delta Air Lines YouTube channel. In addition, more than 80 displays throughout JFK Terminals 2, 3 and 4 and on airport vehicles display the changes customers will experience in 2013.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/delta/47825/
