On Thursday, March 21, 2013 the smash-hit show JERSEY BOYS celebrated its fifth anniversary in Las Vegas by presenting a star to Frankie Valli and the Four Seasons on the “Las Vegas Walk of Stars” outside of the show’s home, Paris Las Vegas. Original Four Seasons group members Frankie Valli and Bob Gaudio were at the event to receive the commemorative star. It was the 64th star to be unveiled on Las Vegas Boulevard.
To view Multimedia News Release, go to http://www.multivu.com/mnr/60864-jersey-boys-las-vegas-honors-frankie-valli-and-the-four-seasons
Newcastle Brown Ale today announced ‘No Bollocks 2013,’ a new integrated national marketing campaign.
At the heart of the ‘No Bollocks 2013’ campaign is a series of TV spots comprised entirely of still photo images intended to cut through the clutter of expensive, elaborate, overly produced advertisements typical of the beer category. Instead of using the professional actors or beautiful models normally featured in beer ads, the spots feature ordinary people drinking at real parties having a real good time (or a real bad time in some cases). The creative takes on traditional beer advertising gimmicks that imply that hand crafted workmanship and hand selected ingredients are unique to certain beers and that parties are made abundantly more fun with those same beers.
To view Multimedia News Release, go to http://www.multivu.com/mnr/60803-newcastle-brown-ale-no-bollocks-2013-campaign
