Research from CEB (NYSE: CEB), a best practice insight and technology company and the creators of the Challenger™ Selling model, shows that 51 percent of customers who might be willing to buy from a supplier are not willing to advocate for them and help them get deals over the finish line. This is a direct result of the difficult, internal buying process. Unfortunately, sales organizations lack a true understanding of their customers and are unable to simplify the complexities of buying for them.
“Willingness to buy is not the same as willingness to advocate; suppliers need customers to advocate and fight for them to get deals done today,” said Brent Adamson, principal executive advisor at CEB and co-author of The Challenger Sale and The Challenger Customer. “In order to move past ‘good enough’ and ‘status quo,’ suppliers need to go beyond just understanding how customers interact with them, to gaining a thorough understanding of how they work, what is important to them and how they interact with each other.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7427254-ceb-challenge-align-prescribe-b2b-sales-strategy/
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TEFAF Maastricht is the finest art and antiques fair in the world. From 18-27 March 2011 more than 30,000 works of art spanning 7,000 years will go on sale at the MECC (Maastricht Exhibition and Congress Centre) in the city of Maastricht in the southern Netherlands. The European Fine Art Fair (TEFAF) attracts major collectors and museum curators from all over the globe. Last year more than 170 private jets flew into the local airport during the Fair with 82 arriving for the glamorous opening night party at which some 12,500 glasses of champagne were served.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/prne/tefaf/47573/
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This fall, Cub Scouts and Boy Scouts will introduce a whole new lineup of Trail’s End popcorn products for their annual fundraiser – the biggest change in 30 years. Since 1980, Americans have supported Scouting with their purchases of Trail’s End microwave popcorn and ready to eat popcorn treats. When their popcorn goes on sale next week, Scouts have every reason to believe the public will eat it up.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/trails-end/45758/
On October 21st, 2011, Lancôme invites customers to experience the “Beauty of Giving” by celebrating Genes Day, a one-day national event Lancôme began in 2010 to support St. Jude Children’s Research Hospital, one of the world’s premier centers for the research and treatment of pediatric cancer and other catastrophic childhood diseases. On this day, Lancôme will donate $7 from the sale of every bottle of Génifique Youth Activating Concentrate to St. Jude. (This is in addition to special promotions and events nationwide surrounding Genes Day throughout the month of October.)
To view Multimedia News Release, go to http://www.multivu.com/mnr/52300-lancome-genes-day-2011-st-jude-julia-roberts-genifique-beauty-of-giving
Exclusive Pre-Sale now on Beatport: https://pro.beatport.com/release/hey-sunshine-antonio-giacca-remix/1543603
This year's Enormous Tunes summer anthem comes from a well known Austrian artist: SUGARSTARR is a solid part of the international house music community since over a decade. As part of the famous house music duo Syke'n'Sugarstarr he toured the world for the last 10 years, before he was about to intensely concentrate his musical orientation more to the styles connected with his roots, such as Deep House, Funky Tech & Nu Disco. More remixes and the original version will be released in August 2015, so watch out for more to come soon. iTunes and spotify contain radio edit. http://www.facebook.com/EnormousTunes http://soundcloud.com/EnormousTunes http://soundcloud.com/sugarstarr http://www.facebook.com/sugarstarr http://soundcloud.com/antoniogiacca http://www.facebook.com/antoniogiacca
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