As part of National Teen Driver Safety Week, the National Highway Traffic Safety Administration and the Ad Council announced today their first national public service campaign designed to prevent underage drinking and driving. Following the success of iconic campaigns including “Friends Don’t Let Friends Drive Drunk” and “Buzzed Driving is Drunk Driving,” the new public service ads (PSAs) were unveiled this morning by Mark Rosekind, Administrator for the U.S. Department of Transportation’s National Highway Traffic Safety Administration (NHTSA), at the National Organizations for Youth Safety (NOYS) Teen Safe Driving Summit in Washington, DC.
“One teenage death from drinking and driving is too many,” said NHTSA Administrator Mark Rosekind. “Our goal with this campaign is to raise awareness among teenagers that drinking and driving is one of the worst mistakes they can ever make, with deadly consequences that can’t be undone.”
Motor vehicle crashes are the leading cause of death among teens in America, and almost half of teens killed in crashes are the drivers themselves. Despite a minimum legal drinking age of 21 in all 50 states, almost one-quarter of young drivers involved in fatal traffic crashes had alcohol in their systems according to data from NHTSA.
To view the multimedia release go to:
http://www.multivu.com/players/English/7662551-ad-council-ultimate-party-foul/
For countless fans, Cholula®, the hot sauce with the iconic wooden cap, is far more than “just another hot sauce.” It’s an ongoing inspiration and constant companion to their personal passions. This cult-like devotion has been integral to Cholula’s rapid growth and with the help of All-Star pitcher Noah Syndergaard, the brand is thanking fans for their support by launching the “Order of Cholula,” a digital homage to its most loyal supporters and releasing a new Limited Edition flavor, Sweet Habanero.
The first person to join the Order of Cholula is Noah Syndergaard. Known for his on-field prowess and flavorful character, Noah shares his love for Cholula by headlining a recruitment-style video debuting today at www.OrderofCholula.com. The captivating short film features inspiring stories of real Cholula fans who credit the role the flavorful hot sauce plays in their lives – including Syndergaard himself. The video encourages viewers to join Noah and other flavor-seeking zealots by applying for admittance into this members-only club by sharing their Order-worthy stories of Cholula devotion.
To view the multimedia release go to:
https://www.multivu.com/players/English/8118351-order-of-cholula-noah-syndergaard-sweet-habanero/
UBM Tech makes its biggest move yet towards reinventing technology media with the announcement of a new community-driven InformationWeek. Combining the brand’s world renowned content, over 200 new expert contributors, fresh content-sharing tools, and a proven, editorially-facilitated engagement platform, the iconic 34-year old media brand is unlocking the ability for its community members – senior IT professionals – to digitally connect around the most pressing market issues they face. Users will be able to freely share ideas, gather peer feedback, and ultimately help shape the future of the technology market. Start engaging at InformationWeek.com.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/64283-informationweek
A Haunting Journey to Destiny- A Fictional Look at the Early Life of King David
One of the most prominent names in the Bible is that of King David, who is a significant spiritual figure in the traditions of Judaism, Christianity, and Islam. The story of “David and Goliath” has become one of the most recognizable tropes in our culture.
The Leper Messiah, by Robert M. Levinson, takes a dark, often mystical walk through the life of this iconic figure. Levinson’s book explores the forces, both human and magical, that molded a shepherd boy into a king destined to unite the tribes of Israel. This is not a religious book. It’s a work of historical fiction that reimagines the life of King David on multiple levels.
http://www.rmlwriter.com
Media contact: Scott Lorenz Westwind Book Marketing 734-667-2090 scottlorenz@westwindcos.com http://www.book-marketing-expert.com Historical Fiction/Religion
KitchenAid has exciting news for Stand Mixer lovers everywhere. The power, iconic design, color choices and endless possibilities synonymous with this culinary workhorse will soon be available in a size ideally suited for limited counter space and “smaller batch” lifestyles.
The new Artisan® Mini Stand Mixer is scheduled to initially launch in the U.S. this summer, with a global launch slated for later in the year. Offering the same power and performance as the brand’s Classic™ Stand Mixer, the Mini Artisan mixer features a 3.5-quart capacity and is 20% smaller and 25% lighter. It joins a collection that includes 4.5-, 5-, 6- 7-, and 8-quart models, and represents the first downsizing of the Stand Mixer since 1962. Manufacturer’s suggested retail price is $399.99.
To view the multimedia release go to:
http://www.multivu.com/players/English/7766751-kitchenaid-artisan-mini-stand-mixer/
Today, Suzhou Tourism launched its first-ever campaign to directly target North American travelers – the “Experience Suzhou: The Venice of China and the City of Scholars” sweepstakes, open for entries now through October 23, 2015 at www.TraveltoSuzhou.com/Sweepstakes. Available to residents of the Continental United States and Canada, the online promotion will award 18 travelers (nine winners plus one guest each) a six-day visit to Suzhou between November 2015 and January 2016.
Situated just west of Shanghai, Suzhou is deeply rooted in culture and heritage as one of the oldest cities in the Yangtze Basin dating back more than 2,500 years. With its narrow streets and winding waterways, Suzhou truly lives up to its nickname as “Venice of China.” Taking advantage of this hidden gem location, sweepstakes winners and their guests will enjoy a six-day package inclusive of round-trip coach airfare, accommodations at one of the city’s top hotels, three meals daily, and a guided trip through the city each day. The trip itinerary will offer a quintessential Suzhou experience featuring visits to a selection of UNESCO World Heritage Sites such as the Humble Administrator’s Garden and Lingering Garden, as well as Tiger Hill, Suzhou Museum, Pinjiang Road, Silk Museum, Tongli, and authentic experiences at iconic restaurants such as Songhelou and Deyuelou. The trip is the ultimate vacation adventure for anyone who wants to visit China and experience true Chinese culture.
To view the multimedia release go to:
http://www.multivu.com/players/English/7584351-suzhou-tourism-sweepstakes/
The Great Food Truck Race kicks off season four with a brand-new cast of food truck hopefuls, who hit the road for the longest route in series history (4,181 miles) and exciting culinary challenges that celebrate the country’s national landmarks from the Hollywood sign to South Dakota’s Crazy Horse Memorial to Chicago’s iconic Buckingham Fountain to the U.S. Capitol building in Washington D.C. These competitors are not current food truck operators – they are eight teams of talented cooks with unique concepts and a dream to one day operate their own food truck business. Each three-person team is provided a vehicle for the race, but only the grand-prize winner gets to keep their food truck and a $50,000 cash prize to start their business. Hosted by Tyler Florence, the seven-episode series premieres on Sunday, August 18th at 9pm ET/PT on Food Network.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/58431-the-great-food-truck-race
Subaru of America, Inc. today introduced the all-new 2015 WRX STI, Subaru’s iconic performance flagship model, at the North American International Auto Show. Subaru will offer a WRX STI Launch Edition, limited to 1,000 units and exclusively featuring WR Blue paint and gold BBS® forged alloy wheels and unique interior trim.
To view the Multimedia News Release, go to http://www.multivu.com/mnr/59482-subaru-of-america-2015-wrx-sti-launch-edition
As the country brings in India’s 64th Independence Day, the iconic Taj Mahal Palace re-opens its doors to the magnificently restored Palace wing in Mumbai.
Mr. Ratan Tata’s promise made to the world in 2008 has been a compelling force and a testament to the Taj Group’s commitment to resurrecting India’s original luxury hotel. And as promised the hotel will continue to benchmark the best in hospitality and service.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/prne/ihc/44194/
A glamorous soirée in the iconic Cullman Hall of the Universe on Central Park West was the setting of a star-studded charity drive by luxury Swiss watchmaker TAG Heuer and its Hollywood brand ambassadors Cameron Diaz and Leonardo DiCaprio.
The exclusive event, held below the dramatic glass-cubed planetarium sphere in the American Museum of Natural History, brought together NY and Hollywood celebrities, business, fashion and media leaders from around the world and key figures of the international jet-set for a double-pronged charity push: to raise funds for the victims of Hurricane Sandy, and raise awareness for gender equality and the empowerment of women worldwide.
To view Multimedia News Release, go to http://www.multivu.com/mnr/59044-tag-heuer-cameron-diaz-leonard-dicaprio-hurricane-sandy-relief-effort
In February 2012, Sydney’s iconic Manly Beach will be swimming with surfers and buzzing with tourists and spectators as it hosts the inaugural Australian Open of Surfing event from February 11-19. The Australian Open of Surfing will go far beyond the traditional boundaries of a surfing event, creating a significant experience that promotes the energy of Sydney’s outdoor lifestyle, with a nine-day festival of surfing, skate, music, fashion and art specifically aimed at the youth traveler (18 to 30 year olds).
To view Multimedia News Release, go to http://www.multivu.com/mnr/51790-desitnation-nsw-manly-beach-australia
Today, Mark I Love SPAM Benson – who last year legally changed his name as a declaration of his love for the brand - wed his fiancée, Anne Mousley, marking the first wedding to be performed at the world-famous SPAM® Museum. The newlyweds, who hail from Liverpool, U.K., made the journey to Austin, Minn., to say their vows in the one-of-a kind setting adorned with iconic brand memorabilia.
“I am beyond appreciative of my fiancée for making my dream come true, and of the SPAM® Museum for hosting a wedding day that exceeded anything I could have imagined and that I will cherish forever,” said Benson. “Marrying Anne was amazing alone, and the icing on the cake was getting to say our vows at a place dedicated to the brand that I love and holds so much nostalgia for me.”
To view the multimedia release go to:
https://www.multivu.com/players/English/8071051-spam-wedding/
