In celebration of General Mills’ commitment to removing artificial flavors and colors from artificial sources from all of its cereals, the company is rolling out a three-week open casting call to find one real rabbit to be featured as the honorary face of Trix. Pet bunnies from across the country could be the #RealTrixRabbit and appear on limited run boxes in the winner’s hometown.
From real rabbits to pets in bunny costumes, kids, parents and family members are invited to snap pictures or take videos of their furry friends– and upload them to the www.RealTrixRabbit.com. Applicants can also scope out the competition and follow the journey to find the Real Trix Rabbit by following #RealTrixRabbit on social media from October 19, 2015 to November 8, 2015.
While the iconic Trix Rabbit isn’t going anywhere, Trix is removing artificial flavors and colors from artificial sources. This means using ingredients like fruit and vegetable juices and spice extracts such as turmeric and annatto to achieve the fun red, yellow, orange and purple colors while delivering the same great taste that adults and children have always enjoyed.
“The search for the honorary Real Trix Rabbit is a family-friendly opportunity to share our excitement with cereal fans as we introduce the new Trix recipe this January,” said Lauren Pradhan, senior marketing manager for General Mills’ Cereal division. “We are excited for families to experience the new Trix recipe as well as the recipes for other cereals and see for themselves that every spoonful will still deliver the great taste, quality and fun that General Mills cereals have always brought to their cereal bowl.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7664051-real-trix-rabbit/
Today, OREO – the world’s No. 1 cookie – launched the OREO Dunk Challenge, a global celebration of the brand’s iconic dunking ritual. The campaign kicks off in the U.S. and will roll out to more than 50 countries around the world as part of the OREO brand’s ongoing Wonderfilled movement. The OREO Dunk Challenge will feature a trio of high-profile dunkers, including International Recording Artist Christina Aguilera, Brazilian football star Neymar da Silva Santo, Jr. and Basketball Hall of Famer Shaquille “Shaq” O’Neal. Shaq and fans will do the first official dunks of the campaign today at the birthplace of the OREO cookie in New York City.
OREO cookies and milk have gone together for many years -- and not just because they are a delicious dunking duo. Dunking an OREO cookie in milk has always been a fun way to create a playful moment that reminds us how extraordinarily special it can be to feel and wonder like a kid.
To view the multimedia release go to:
https://www.multivu.com/players/English/8031651-oreo-dunk-challenge-shaq-christina-aguilera-neymar-da-silva-santo-jr/
New Orleans artist Aron Belka is partnering with Kilimanjaro Education Foundation (KEF). Belka's original oil on canvas painting S3031273E is an abstract translation of a satellite image of Mt. Kilimanjaro. Depicted in yellows and oranges, the painting of Africas most iconic image embodies the artists feeling of hope for the region. Limited edition archival prints of the painting, each signed and numbered by the artist, will be available for sale. Proceeds will benefit KEF for the development of school buildings in Tanzania.
For more information, go to http://multivu.prnewswire.com/player/40925-artist-partners-with-kilimanjaro-charity/
Two leading golfers, who won Ballantine's Tournaments almost 50 years apart, met at the iconic Wentworth Golf Club to put modern-day golf clubs to the test against equipment first used half a century ago, highlighting the evolution of the game.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/prne/ballantines/40784/
Calling all gleeks! Does beautiful hair make you want to sing with glee? Lea Michele, Golden Globe-nominated actress of the hit series “Glee,” is partnering with Dove Hair Care™ to inspire women everywhere to keep doing their favorite things to their hair, because reinvented Dove shampoos and conditioners take care of the damage. To celebrate, Lea will be performing an exclusive rendition of the iconic song “My Favorite Things” that will preview on TV and be available at www.dovegleeforall.com.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/dove/43806/
MGM MIRAGE (NYSE:MGM) shareholders today approved at their annual meeting a proposal to rebrand the iconic hospitality leader “MGM Resorts International.” In addition, the Company announced today that it will relaunch its Players Club loyalty program as M life.
In a multimedia marketing campaign that launches today, Pepsi MAX boldly invites American consumers to taste for themselves that when it comes to maximum taste and zero calories, Pepsi MAX conquers the competition. That’s the message in a remake of the iconic “Diner” commercial that aired during Super Bowl XXIX, where two soda delivery truck drivers go head-to-head over a can of the best tasting cola on the market. In the 2010 version, the truckers are back; and they both want the zero calories and maximum taste that only Pepsi MAX can deliver.
As the country brings in India’s 64th Independence Day, the iconic Taj Mahal Palace re-opens its doors to the magnificently restored Palace wing in Mumbai.
Mr. Ratan Tata’s promise made to the world in 2008 has been a compelling force and a testament to the Taj Group’s commitment to resurrecting India’s original luxury hotel. And as promised the hotel will continue to benchmark the best in hospitality and service.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/prne/ihc/44194/
In a bold move, head & shoulders® announced today that they are taking out a $1 million dollar insurance policy on Pittsburgh Steelers safety Troy Polamalu’s trademark hair. As a second year spokesperson for the brand, head & shoulders recognizes the value of Troy’s extremely full and thick Samoan locks, so together with Watkins Syndicate at Lloyd’s of London, the world’s leading insurance agency, they’ve created the first ever insurance policy to protect his iconic mane for the entire NFL season.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/headandshoulders/45137/
On a sunny morning, crowds swelled around the Trevi Fountain at The Forum Shops at Caesars as 10 men simultaneously dropped to one knee to propose to the loves of their life at 10:10 a.m. on the auspicious date of Oct. 10, 2010. With Flamingo headline entertainer Donny Osmond as host, sharing anecdotes about his incredible 30-year marriage to wife Debbie, the iconic Caesars Palace marquee counted down to the momentous event. The couples were then showered with rose petals as the crowd witnessed this incredible moment.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/donnyosmond/46539/
In partnership with the National Parks Conservation Association, Arrowhead® Brand Mountain Spring Water held the first jointly supported, volunteer-based restoration project at the iconic Joshua Tree National Park to help revitalize and restore the park, leading up to its 75th Anniversary. Breaking ground on Saturday, October 23, Arrowhead Mountain Spring Water representatives teamed-up with park officials and community volunteers to restore two highly travelled areas of the park – the Hidden Valley Trailhead and trails leading out to the popular rock climbing area, Houser Buttress. Once a refuge for cattle rustlers and mountain lions, Hidden Valley is one of the park’s most popular rock climbing, picnicking and hiking destinations that was in critical need of conservation and restoration work.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/nestlewaters/46276/
