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On the heels of the East Coast unveiling of a specialized apparel collection inspired by the international character PUCCA during New York Fashion Week, Warner Bros. Consumer Products and VOOZ Co., Ltd. hosted a dazzling West Coast launch event last night at Curve Boutique located on Los Angeles’ chic Robertson Blvd. The PUCCA capsule collection, making its much-anticipated U.S. debut this month, is based on the character from South Korea who has gained wild popularity in Europe and Asia.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/warnerbros/42568/
Hanes®, America’s No.1 Men’s Apparel Brand, unveils the second installment of humorous advertisements showcasing new men’s underwear products. Launching today, basketball legend and longtime Hanes spokesman Michael Jordan reveals the latest Hanes comfort innovation, the men’s ComfortBlend collection.
Developed in response to in-depth consumer research and product testing, the ComfortBlend collection features a 50/50 cotton/poly blend fabric that delivers superior softness with less shrinkage after washing. ComfortBlend undershirts are available in both Lay Flat Collar Crew and V-Neck styles in classic white and black. In addition to ComfortBlend undershirts, Hanes has extended this ultra-soft line to underwear bottoms, including boxer briefs available in black and gray along with blues and heather, all boasting the reliable fit Hanes customers value and have come to expect.
To view Multimedia News Release, go to http://www.multivu.com/mnr/57326-hanes-and-michael-jordan-unveil-the-new-comfortblend-underwear-collection
At a time when cotton’s market share is threatened by synthetics, Cotton Incorporated responds with authenticity. The latest offerings in the 26-year run of the highly-regarded The Fabric Of Our Lives™ campaign from the not-for-profit research and promotion company focus on individual consumers and their personal stories of why cotton apparel items are their favorites.
Introducing the tagline, “Cotton. It’s Your Favorite for a Reason(SM),” the first commercial will launch on April 20 with thirty- and fifteen-second spots; additional commercials will be rolled out over the course of the year. The campaign also includes: a digital video series of consumer stories, some expanding on the stories told in the commercials; a unique, cotton-focused collaboration with online retailer Rue La La and a trade print advertisement.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7490551-new-cotton-incorporated-campaign/
Erreà 3DWear is proud to join forces with Stade Toulousain and its players in the most important time of the season.
Erreà 3DWear technical base layer line features the most sophisticated and innovative fabrics. Stade Toulousain's players wear it to improve their performance during matches, when each single molecule of energy is needed to confront the hardest adversaries and fight fatigue.
To view the Multimedia News Release, go to: http://www.multivu.com/players/English/7391651-errea-3D-wear-stade-toulousain/
This year marks the 75th anniversary of the introduction of the original 1936 Skyliner Model Jacket, the cornerstone of the Eddie Bauer outerwear legacy. To commemorate the occasion, Eddie Bauer has re-launched the 1936 Skyliner Model design in updated fabric choices for men and women. “We intend to continue our legacy for decades to come, creating the most innovative down apparel on the market, just like Eddie himself would have done,” commented Damien Huang, SVP of Outerwear at Eddie Bauer.
To view Multimedia News Release, go to http://www.multivu.com/mnr/52704-eddie-bauer-re-invents-down-outerwear
Destination XL Group, Inc. (NASDAQ: DXLG), the leading retailer of men’s XL apparel and accessories, launched a new national advertising campaign designed to draw attention to the many challenges men who wear XL sizes face when shopping for clothes and position Destination XL (DXL) as the one-stop-shopping solution for the style needs of this underserved consumer.
The TV and radio spots, titled “No Man’s Land”, use humor to underscore the shared and relatable shopping frustrations bigger guys face, and remind them that Destination XL is committed to addressing their fashion needs.
To view Multimedia News Release, go to http://www.multivu.com/mnr/61481-destination-xl-national-ad-campaign-to-support-major-retail-expansion
JustFab, the worldwide leading fashion subscription e-commerce site and lifestyle fashion brand, today announced its brand partnership with Latin superstar Paulina Rubio. The collection consists of shoes and handbags available exclusively on JustFab.com beginning today.
To view Multimedia News Release, go to http://www.multivu.com/mnr/63430-justfab-launches-exclusive-fashion-collection-latin-star-paulina-rubio
Chic Outlet Shopping®, the Collection of luxury outlet Villages by Value Retail, has launched its new summer ‘Globalista’ campaign, which is set to thrill lovers of travel, fashion and luxury destination shopping.
As part of the campaign, Chic Outlet Shopping® has created a one-of-a-kind film directed by world-renowned photographer Mary McCartney and starring international style icons – US model and actress Milla Jovovich and art director Julia Restoin Roitfeld.
To view Multimedia News Release, go to http://www.multivu.com/mnr/61923-chic-outlet-shopping-launch-globalista-campaign
Strategic Partners, Inc., the leader in the manufacturing and marketing of medical apparel, lab wear, footwear and accessories, today announced the launch of its next generation of medical apparel: scrubs, lab wear and accessories protected with CERTAINTY™ antimicrobial technology.
On a daily basis, many healthcare professionals are exposed to unwanted bacteria on their clothing. CERTAINTY antimicrobial technology can provide more fabric protection than traditional scrubs, giving healthcare professionals the freedom to perform their duties in comfortable, fashion-inspired clothing.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7458151-strategic-partners-certainty/
Fashion and Accessory Design From basic sewing to high fashion an accessory designer designs and creates various design pieces with trendy fashion apparel.
In recognition of Small Business Saturday, a shopping holiday that encourages consumers to patronize small and local businesses, Carhartt today announced the release of a short film to honor tradesmen and craftspeople, The Road Home to Craftsmanship. The focus of the film is hardworking, loyal small business workers who are building America. Carhartt recently embarked on a tour of the Midwest to document the spirit of craftsmanship. The team began in Detroit, crossed through Milwaukee, Chicago, Des Moines, Omaha and ended up in Denver.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7374351-carhartt-celebrates-craftsmanship-in-new-documentary-focused-on-small-businesses/
