Hanes®, America's No. 1 apparel brand for men, women and kids, knows the importance of all-day comfort. To demonstrate just that, Hanes teamed up with comedic Vine sensation Logan Paul as he travels the country attending various events filming a series of video dares created by his fans. Ideal for any situation where it's essential to stay cool and dry, Hanes X-Temp is an innovative technology that wicks moisture and adapts to temperature by speeding or slowing cooling for all-day comfort. The Hanes X-Temp product line includes underwear, T-shirts and socks for men and women.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7272951-hanes-x-temp-technology-keeps-comedian-logan-paul-cool-on-nationwide-tour/
In recognition of Small Business Saturday, a shopping holiday that encourages consumers to patronize small and local businesses, Carhartt today announced the release of a short film to honor tradesmen and craftspeople, The Road Home to Craftsmanship. The focus of the film is hardworking, loyal small business workers who are building America. Carhartt recently embarked on a tour of the Midwest to document the spirit of craftsmanship. The team began in Detroit, crossed through Milwaukee, Chicago, Des Moines, Omaha and ended up in Denver.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7374351-carhartt-celebrates-craftsmanship-in-new-documentary-focused-on-small-businesses/
The Affiliated Business Group (ABG), a division of DSW Inc. (NYSE: DSW) and Yellow Box Corporation, announced a joint agreement distinguishing ABG as the exclusive retail operator for the Yellow Box brand.
Yellow Box is a leading women’s footwear wholesaler most notably recognized for its iconic jeweled sandals for women. The brand has a loyal following among women and girls who love the brand’s unique comfort and trendsetting fashion.
To view the Multimedia News Release, go to http://www.multivu.com/mnr/7147051-dsw-affiliated-business-group-abg-exclusive-retail-operator-yellow-box
Ann Taylor is thrilled to announce the debut of the Kate Hudson for Ann Taylor exclusive collection for summer 2013. The limited-edition collection of chic, white summer pieces and rose gold accessories was inspired by Hudson’s red-carpet glamour and her love for fashion. To celebrate Hudson’s first fashion collaboration, Ann Taylor will host a White Party at Ann Taylor stores nationwide on Wednesday, May 22 from 6 p.m. to 8 p.m. where guests will be invited to shop the collection. The first clients to purchase a piece from the capsule collection during the in-store event will receive an Ann Taylor gift card, courtesy of InStyle.
To view Multimedia News Release, go to http://www.multivu.com/mnr/58231-kate-hudson-for-ann-taylor-exclusive-collection-in-stores-and-online
With an array of fashionable swimwear in the season’s hottest prints and designs, Swimwear365 has a reputation for providing some of the hottest beach and swimwear around. It’s loved by everyone, including celebrities and those with insider knowledge.
To view Multimedia News Release, go to http://www.multivu.com/mnr/62407-Swimwear365-Lucy-Mecklenburgh-collection
Erreà 3DWear is proud to join forces with Stade Toulousain and its players in the most important time of the season.
Erreà 3DWear technical base layer line features the most sophisticated and innovative fabrics. Stade Toulousain's players wear it to improve their performance during matches, when each single molecule of energy is needed to confront the hardest adversaries and fight fatigue.
To view the Multimedia News Release, go to: http://www.multivu.com/players/English/7391651-errea-3D-wear-stade-toulousain/
Jockey International, Inc. announces a new marketing campaign under the platform “Supporting Greatness” which features historical greats Babe Ruth, Buzz Aldrin and George Patton. The iconic underwear brand tapped its rich history of superior products and high-profile fans to showcase the legacy of great men who were supported by Jockey during their remarkable careers.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7299651-jockey-unveils-new-men-s-marketing-campaign-supporting-greatness-ruth-aldrin-patton/
Carhartt, America’s premium work wear brand since 1889, is launching its national fall integrated advertising campaign focused on the brand’s durable water repellent Rain Defender® technology available in select outerwear, sweatshirts, pants and accessories. Beginning today, the multi-week campaign will tout “Trust your gear. Not your weatherman” across multiple broadcast and digital mediums through December.
To view the Multimedia News Release, go to: http://www.multivu.com/players/English/7104351-carhartt-rain-defender-durable-water-repellent-coat/
To celebrate the launch of their Autumn/Winter collection, French fashion retailer La Redoute recently hosted an exclusive Press Day to showcase their latest range. Influential members of the fashion and blogging community attended the event, taking a sneak peak at what trends are set to be big for the upcoming season.
To view Multimedia News Release, go to http://www.multivu.com/mnr/63474-la-redoute-press-day
At a time when cotton’s market share is threatened by synthetics, Cotton Incorporated responds with authenticity. The latest offerings in the 26-year run of the highly-regarded The Fabric Of Our Lives™ campaign from the not-for-profit research and promotion company focus on individual consumers and their personal stories of why cotton apparel items are their favorites.
Introducing the tagline, “Cotton. It’s Your Favorite for a Reason(SM),” the first commercial will launch on April 20 with thirty- and fifteen-second spots; additional commercials will be rolled out over the course of the year. The campaign also includes: a digital video series of consumer stories, some expanding on the stories told in the commercials; a unique, cotton-focused collaboration with online retailer Rue La La and a trade print advertisement.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7490551-new-cotton-incorporated-campaign/
Jockey International, Inc. (Jockey), a 140-year-old brand recognized around the world for its premium underwear and apparel, today announced an addition to its inspiring brand campaign “Show ’Em What’s Underneath, Show ’Em Your Jockey.” The newest hero to be featured is former Navy SEAL and actor, Remi Adeleke, who shows people that with resilience, you can accomplish anything.
The #ShowEm campaign introduces Remi proudly wearing Jockey in a personal, intimate video and series of portraits illustrating what’s underneath, both literally and figuratively. #ShowEm honors everyday heroes who embody the spirit and values of Jockey and the characteristics that make them unique, including resilience, perseverance, courage, family and hope.
To view the multimedia release go to:
https://www.multivu.com/players/English/8118951-jockey-show-em-whats-underneath/
