Today, BACARDÍ® rum unveils a fresh, new take on the brand with a 30-second TV spot, experiential House Party campaign and comprehensive digital, mobile and partnership strategy designed to connect with millennials on their terms, in their world, in their way. This is the first campaign launch since BACARDÍ revamped its advertising and marketing business four months ago and reflects the brand’s desire to dominate the category once again.
The TV spot, entitled “The Truck,” is an authentic take on a Millennial’s world, capturing the energy of their life. It features a group of friends letting nothing get in the way of hosting an amazing house party. Shot with a hand-held camera, the viewer is drawn in to feel like they are part of the story, experiencing the energy of this cross-country journey. It’s styled similar to a movie trailer, giving the audience a sneak peek into the brand world and house party occasion, then leaving you wanting to see and learn more. The ad represents the first work from BBDO and OMD, the new global creative agency partners for the Bacardi portfolio of brands.
The ad includes the tagline: “There’s Nothing in the Way,” a tribute to the brand’s history and irrepressible spirit, as well as a shout out to those who are busting through and overcoming obstacles in the real world.
To view the multimedia release go to:
http://www.multivu.com/players/English/7654851-bacardi-rum-creative-platform/
Flashback to 1937 during the economic upheaval of the Great Depression in the United States. Prohibition had recently ended and BACARDI became very popular. During this struggling economic environment, some unscrupulous bars and restaurants in New York City tried to take advantage of consumers by substituting BACARDI for lesser quality rums when they asked for BACARDI cocktails.
Standing up for the consumer’s right to get what was ordered and to protect the quality of cocktails, family-owned Bacardi took legal action against some New York bars and restaurants.
To view Multimedia News Release, go to http://www.multivu.com/mnr/53406-bacardi-150-anniversary-celebrates-75th-anniv-cocktail-case-consumer-right
A decade ago, AXE revolutionized the American grooming industry with the launch of AXE and has since become the number one men’s grooming brand* in the U.S. Since the 2002 introduction, millions of guys and girls around the world have experienced the “AXE Effect,” and today, AXE is making history again with the launch of Anarchy –an irresistible fragrance For Him, and for the first time ever, a limited-edition matching fragrance For Her.
To view Multimedia News Release, go to http://www.multivu.com/mnr/54082-axe-unleashes-anarchy-fragrance-for-girls
Jerome Bettis and Robin Miller are teaming up with Sanofi US to raise awareness of life-threatening allergic reactions (anaphylaxis) and spread the word that Auvi-Q™ (epinephrine injection, USP) is now available by prescription in pharmacies nationwide. Bettis, who is allergic to shellfish, and Miller, who is allergic to eggs, hope to help educate adults and caregivers of children at risk for severe allergic reactions.
Auvi-Q is the first-and-only epinephrine auto-injector with audio and visual cues for the emergency treatment of life-threatening allergic reactions in people who are at risk for or have a history of anaphylaxis. The size and shape of a credit card and the thickness of a smart phone, Auvi-Q is a breakthrough in epinephrine auto-injector design that talks patients and caregivers step-by-step through the injection process.
To view Multimedia News Release, go to http://www.multivu.com/mnr/59439-auvi-q-epinephrine-injection-usp-now-available-by-prescription-in-u-s
Real food lovers rejoice. For the first time in the 30 year history of The FOOD & WINE CLASSIC in Aspen, Hellmann’s® is offering a virtual all access pass — bringing the real side of this prestigious event to people everywhere. The excitement begins Friday, June 15 on Hellmanns.com as celebrity chefs Tim Love and Hugh Acheson go live from Aspen to offer viewers an insider’s look at the real talent – and real ingredients – that take food from good to best, no badge required.
To view Multimedia News Release, go to http://www.multivu.com/mnr/56704-hellmann-s-chefs-love-acheson-cage-free-eggs-food-wine-classic-aspen
www.thespiritconnect for more videos, audio on Astrology, Palmistry, Numerology, Tarot.
Astrology is a group of systems, traditions, and beliefs in which knowledge of the apparent relative positions of celestial bodies and related details is held to be useful in understanding, interpreting, and organizing information about personality, human affairs, and other terrestrial matters. A practitioner of astrology is called an astrologer, or, rarely, an astrologist. Numerous traditions and applications employing astrological concepts have arisen since its earliest recorded beginnings in the 3rd millennium BC.[1][2] It has played a role in the shaping of culture, early astronomy, and other disciplines throughout history.
Astrology and astronomy were often indistinguishable before the modern era, with the desire for predictive and divinatory knowledge one of the primary motivating factors for astronomical observation. Astronomy began to diverge from astrology after a period of gradual separation from the Renaissance up until the 18th century. Eventually, astronomy distinguished itself as the scientific study of astronomical objects and phenomena without regard to the astrological speculation of these phenomena.
Assam is the north east of India. This is one of the most beautiful regions of India where history unites with myths and religion, impressive gifts of nature come in the shape of wooded hills and valley and the mountains. The Assam tourist places are stunning scenery and rare wildlife combine with a vibrant culture and soul magnificent pilgrimages. For more info:
Since Newton witnessed a bubble rising from his bathtub, mankind has sought the stars. When William III of England commissioned Capt. William Kidd to command the first expedition to Mars in the late 1600s, he proved that space travel was both possible and profitable.
The Adventures of Arabella Ashby series by David D. Levine, beginning with Arabella of Mars and continuing in Arabella and the Battle of Venus, offers adventure, romance, political intrigue, and Napoleon in space!
Find out more at- https://us.macmillan.com/series/theadventuresofarabellaashby Scifi/Fantasy
Love sharing your knowledge of Mickey’s California crib? Raced around every attraction at Walt Disney World Resort? If so, your dreams have come true! Disney Parks today announced the fifth annual Walt Disney World Moms Panel search. For the first time in the panel’s history, the call for new park-savvy panelists to lead the online trip-planning forum has expanded to include Disneyland and runDisney specialists. Disney fans from all over the world are encouraged to apply at www.disneyworldmoms.com/search2012 today through September 16.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/disneyparks/48532/
On June 29th thousands descended on the iconic Piazza San Marco in Venice for Aperol Spritz! Happy Record! to attempt the Guinness World Record for the 'Largest Aperol Spritz Celebration'. 2,657 people joined in the social spirit of Aperol Spritz eager to clink their glasses to make history.
The successful setting of the new record was officially announced at 19:45 CET and was overseen by a team of local judges from Guinness World Records.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/prne/aperolspritz-happy-record/56560/
Anytime Fitness, the world’s fastest growing fitness center for 10 consecutive years, will celebrate the opening of its 4,000th gym March 16th in Shanghai, China. Additionally, after formalizing an agreement to open gyms in Morocco, Anytime Fitness will pursue plans to open at least one new gym in Antarctica – which would make Anytime Fitness the first franchise in history with locations on all seven continents.
“Our mission is to ‘Improve the self-esteem of the world,’” said Chuck Runyon, the CEO and co-founder of Anytime Fitness. “It may sound like an audacious goal, but we’re very serious about it. We’ll soon have 4,000 gyms open in more than 30 countries on all seven continents. Each of those gyms supports a small community of like-minded individuals who are determined to enjoy healthier, happier and more active lifestyles. That’s what we mean by ‘Improving the self-esteem of the world.’”
To view the multimedia release go to:
https://www.multivu.com/players/English/8220551-anytime-fitness-gym-number-4000/
