J. C. Penney Company, Inc. (NYSE: JCP) today announced the launch of its 2011 spring marketing campaign, aimed at showcasing jcpenney as America’s destination for great styles at compelling prices. Set to debut during the retailer’s sponsorship of the Academy Awards, the campaign builds on the Company’s “New look. New day. Who knew!®” marketing platform with a new tagline “We make it affordable, you make it yours™.” jcpenney’s new campaign underscores its dramatic style authority transformation and recent initiatives to provide customers the fashion they seek to create their unique style — all at an affordable price point.
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Start your engines! The Los Angeles Auto Show, the first auto show of the season is back! Widely regarded as being the most forward-thinking of all the major shows, the latest in technology and design exhibited here will be finding their way into driveways across the country in the near future. The show will also feature more than 50 World and North American debuts, including the completely redesigned Hyundai Elantra, the next high-volume vehicle is being made at its Montgomery, Alabama factory. Lincoln is making automotive history with the launch of the new 2011 Lincoln MKZ Hybrid, offering luxury customers a premium hybrid sedan at the same base price as its conventional gas sibling. Subaru is showing an Impreza Concept Car that shows the direction that Subaru thinks all-wheel Drive sedans will be taking in the next few years. This new design theme seems to be working along with the well-known Subaru traits of all-wheel drive safety and reliability, since Subaru just set an all-time sales record for the US - beating last year's all-time record by 25%.
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Metcalf Institute for Marine & Environmental Reporting presented The Grantham Prize for Excellence in Reporting on the Environment to James Astill of The Economist at the 2011 Grantham Prize Awards Ceremony. Astill received US$75,000 for “The World’s Lungs: Forests, and How to Save Them,” a commanding 8-part special report on the state of global forests and the rising threats they face from human exploitation and climate change.
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As the season turns from fall to winter, many holiday displays replace pop-up flu vaccine clinics. Yet flu season is not over — it has barely begun. In the 35 years that the Centers for Disease Control and Prevention (CDC) has monitored influenza, February has been the most common month for peak flu activity, including during the 2010-2011 flu season. To share this important information and educate families around the country, Families Fighting Flu is joining the CDC once again during the annual National Influenza Vaccination Week (NIVW) — an observance to promote the importance of flu vaccination as the single best preventative measure against this disease.
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Based on its recent analysis of the nuclear cardiology market, Frost & Sullivan recognizes Siemens Healthcare with the 2011 North America Frost & Sullivan Product Differentiation Excellence of the Year Award for its IQ-SPECT, a distinct imaging solution. This product not only offers high-quality imaging by achieving maximum counts, but does so in the quarter amount of time taken by conventional single photon emission computed tomography (SPECT) systems and with less radiation.
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Based on recent analysis of the video surveillance market, Frost & Sullivan has named Verint® a recipient of its 2011 North American Customer Value Enhancement Award for excellence in proactively delivering value to customers. Frost & Sullivan selected Verint for this prestigious award based on the company’s proven ability to provide advanced video intelligence solutions tailored to specific vertical markets, including retail, finance, and critical infrastructure, as well as to deliver significant added value via sophisticated analytics functionality that enables Verint customers to leverage security video to generate business intelligence.
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The Eurail Group G.I.E., the organisation dedicated to the marketing and management of the InterRail product range will continue to promote brand awareness during the Dutch Travel Fair between the 12th and 16th January, 2011. The objective is to continue promoting InterRail is for everyone and that, contrary to popular belief, there is no upper age limit.
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