Teens across the country can now engage with the nation’s largest smoking prevention campaign through fashion. Vans®, the original action sports footwear and apparel brand, has teamed up with the truth® smoking prevention campaign to launch a limited edition collection of footwear and apparel. This collection features a Vans shoe, tee and socks, all adorned with a one-of-a-kind “smoke monster” design.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7313751-vans-x-truth-shoe-collection-smoking-prevention-campaign/
Adults have gotten the message that it’s safer for kids to ride in the back seat properly restrained, but when it comes to their own safety, there is a common misperception that buckling up is optional. Among adults who admit to not always using safety belts in the back seat, 4 out of 5 surveyed by the Insurance Institute for Highway Safety say short trips or traveling by taxi or ride-hailing service are times they don’t bother to use the belt.
The new survey reveals that many rear-seat passengers don’t think belts are necessary because they perceive the back seat to be safer than the front. This shows a clear misunderstanding about why belts are important, no matter where a person sits in a vehicle.
Before the majority of Americans got into the habit of buckling up, the back seat was the safest place to sit, and the center rear seat was the safest place of all in 1960-70s’ era vehicles. In recent decades, high levels of restraint use, the advent of belt pretensioners, load limiters and airbags, plus crashworthy vehicle designs have narrowed the safety advantages of riding in the rear seat for teens and adults.
Music lovers, surfers, thrill seekers and thousands of young people across the country will be able to experience the fun, potentially life-saving messages of the nation’s largest youth smoking prevention tour. truth® begins its 14th annual summer tour on Friday, June 13 in Houston, Texas, with its first stop on the Vans Warped Tour. truth’s crew of young adult “tour riders” will interact with teens and young adults across the country – providing them with facts and information about the marketing tactics of the tobacco industry and the health effects, addictiveness and social consequences of tobacco use.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7248451-truth-youth-smoking-prevention-campaign-kicks-off-2014-annual-summer-tour/
Video gamers, roller coaster riders, surfers and music lovers across the country will be able to experience the fun and educational messages of the nation’s largest youth smoking prevention campaign. truth® begins its 14th annual nationwide summer tour on Saturday, June 15 in Seattle with its first stop on the Vans Warped Tour. truth’s crew of young adult “tour riders” will interact with teens across the country – educating them about the marketing tactics of the tobacco industry and the health effects, addictiveness and social consequences of tobacco use.
To view Multimedia News Release, go to http://www.multivu.com/mnr/58845-truth-youth-smoking-prevention-summer-tour-to-travel-more-than-30-states
On Sunday, August 24, truth®, the nation’s largest and longest running youth smoking prevention campaign, premiered the latest advertisements in its new Finish It campaign, titled “Unpaid” and “Response”. Both aired during the hugely popular MTV Video Music Awards broadcast — an annual music awards ceremony that attracts millions of viewers and sparks immediate cultural conversations. Teen smoking rates are at their lowest levels in 22 years, and through the Finish It campaign, truth aims to enlist this generation to end smoking for good.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7304851-truth-launches-finish-it-campaign-challenges-teens-to-become-first-smoke-free-generation/
Spring is here. The season of renewal is accompanied by increased hope generated by healthy springtime lawns, according to TruGreen’s Lawn Lifestyles National Survey.* The majority (69 percent) of Americans surveyed report that “seeing a green lawn in springtime makes me feel hopeful.” In fact, the bigger the family, especially with teens in the household, the more hopeful the green lawns of spring make people feel. TruGreen, the Official Sponsor of SpringSM, is helping America say goodbye to winter and enjoy a brand new spring season outdoors with the launch of the TruGreen Backyard Makeover Sweepstakes.
To view the Multimedia News Release, go to http://www.multivu.com/mnr/66125-trugreen-spring-backyard-makeover-sweepstakes
Many children and teens suffering from tachycardia, or rapid heart rate, have relied on medication to regulate their heart rhythms and control symptoms such as fatigue, dizziness and fainting spells. However, doctors at the Akron Children’s Hospital Arrhythmia Center have made great strides in curing tachycardia with minimally invasive procedures.
To view Multimedia News Release, go to http://www.multivu.com/mnr/51056-akron-childrens-hospital-arrhythmia-tachycardia-cryoablation
As part of National Teen Driver Safety Week, the National Highway Traffic Safety Administration and the Ad Council announced today their first national public service campaign designed to prevent underage drinking and driving. Following the success of iconic campaigns including “Friends Don’t Let Friends Drive Drunk” and “Buzzed Driving is Drunk Driving,” the new public service ads (PSAs) were unveiled this morning by Mark Rosekind, Administrator for the U.S. Department of Transportation’s National Highway Traffic Safety Administration (NHTSA), at the National Organizations for Youth Safety (NOYS) Teen Safe Driving Summit in Washington, DC.
“One teenage death from drinking and driving is too many,” said NHTSA Administrator Mark Rosekind. “Our goal with this campaign is to raise awareness among teenagers that drinking and driving is one of the worst mistakes they can ever make, with deadly consequences that can’t be undone.”
Motor vehicle crashes are the leading cause of death among teens in America, and almost half of teens killed in crashes are the drivers themselves. Despite a minimum legal drinking age of 21 in all 50 states, almost one-quarter of young drivers involved in fatal traffic crashes had alcohol in their systems according to data from NHTSA.
To view the multimedia release go to:
http://www.multivu.com/players/English/7662551-ad-council-ultimate-party-foul/
From Maggie Stiefvater, the #1 New York Times bestselling author of the Shiver trilogy and The Raven Boys, comes the heart-stopping novel THE SCORPIO RACES. Now available in paperback—with bonus content! Learn more about this book at http://bit.ly/Scorpio-Races-Paperback YA/Teen
Thousands of teens from more than 3,200 high schools across the U.S. and Canada are committing to safe driving as part of the State Farm Celebrate My Drive® program. During Teen Driver Safety Week, high school students, staff and community members are encouraged to visit celebratemydrive.com once daily between 12 a.m. CT on October 15, 2014 through 11:59 p.m. CT on October 24, 2014 and commit to safe driving. The high schools with the most commitments will win grant money for their school, learn more about safe driving, and be one of two schools to win a private concert by The Band Perry.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7271031-state-farm-celebrate-my-drive-2014/
