Mit dem neuen Variant, der ab Mitte August bei den Händlern steht, haben die Golf-Anhänger noch mehr die Qual der Wahl, für welche Variante des Bestsellers sie sich entscheiden sollen. Denn die Kombi-Version ist kein bloßes Anhängsel des Schrägheck-Modells mit angesetztem „Rucksack“, sondern weist ein eigenständiges Profil auf. Und bietet zu einem Mehrpreis von 1.775 Euro erheblich mehr Stauvolumen – in der Standard-Konfiguration mit 605 Litern immerhin 225 Liter mehr. Wer sich sicher ist, dass das Auto stets nur mit maximal zwei Personen besetzt ist und weder längere Urlaubsreisen noch ständig größere Einkäufe bei einem Baumarkt anfallen, dürfte sich die Mehrkosten sparen. Doch schon bei einer vierköpfigen Familie könnte der Variant eine Überlegung wert sein, zumal der Kombi sich weitaus stärker als das Schrägheck-Modell von seinem Vorgänger unterscheidet. Er ist mit 4,56 Metern nicht nur um 30 Zentimeter länger als der Basis-Golf, sondern auch gegenüber dem Vorgänger länger, breiter und niedriger geworden und wirkt schon aufgrund dieser „schärferen“ Proportionen sportlicher und markanter. In dieses Bild passt das neue Design. Perfektion im Detail spiegeln dabei markante Elemente wie die D-Säulen wider. Den Designern ist es hier gelungen, die wie die Sehne eines Bogens mit eingesetztem Pfeil gespannte Form der für den Golf so typischen C-Säulen auf die D-Säulen des Variant zu übertragen. Bis zum Abschluss der vorderen Türen folgt der Variant zwar der präzisen Linienführung des Golf Schrägheckmodells. Ab den B-Säulen entwickelt sich dann allerdings der eigenständigste und auch optisch dynamischste Golf Variant seit Bestehen der Baureihe.
UBMStudios, the world leader in digital events, environments and communities, is capitalizing on the rapid growth in Marketing-as-a-Service (MaaS). According to the BtoB “Marketing Services: What Marketers Want From Their Media Partners” research report, 55 percent of marketers have used b2b media companies for marketing services in the past 12 months. Additionally, CMO Survey’s August 2011 research shows that nearly 75 percent of respondents currently outsource marketing activities. These studies highlight that companies are making investments in outsourced marketing due to bandwidth and increased areas of marketing specialization.
To view Multimedia News Release, go to http://www.multivu.com/mnr/49987-ubm-studios-capitalizing-on-the-growth-of-marketing-as-a-service
On Sunday, August 24, truth®, the nation’s largest and longest running youth smoking prevention campaign, premiered the latest advertisements in its new Finish It campaign, titled “Unpaid” and “Response”. Both aired during the hugely popular MTV Video Music Awards broadcast — an annual music awards ceremony that attracts millions of viewers and sparks immediate cultural conversations. Teen smoking rates are at their lowest levels in 22 years, and through the Finish It campaign, truth aims to enlist this generation to end smoking for good.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7304851-truth-launches-finish-it-campaign-challenges-teens-to-become-first-smoke-free-generation/
Thousands converged onto Addams Medill Park in Chicago during one of the nation’s largest 3-day Latin alternative music festivals, Ruido Fest.
Toyota returned to the festival as the exclusive automotive sponsor of the musical extravaganza bringing the Toyota Música experience to life with a variety of activities and performances highlighting emerging artists and providing festivalgoers a weekend packed with musical delights.
Toyota has supported music in Chicago and the surrounding region for a number of years through participation in a number of music festivals as well as philanthropy. In addition to Ruido Fest, Toyota is gearing up for an epic return to the Lollapalooza festival in August.
To view the multimedia release go to:
https://www.multivu.com/players/English/8053351-toyota-music-den-ruido-fest/
HGTV is reaching new heights with its second annual HGTV Urban Oasis Giveaway, offering one lucky winner a stunning residence on the 35th floor of Chicago’s Trump International Hotel & Tower®. Custom-designed by popular designer Vern Yip, the 1,000-plus-square-foot, fully-furnished condominium is the centerpiece of the fall 2011 grand-prize package valued at more than $750,000. Viewers can enter for a chance to win the HGTV Urban Oasis Giveaway once a day on HGTV.com as well as once a day on HGTV’s Frontdoor.com from Thursday, August 18 – Friday, October 7, 2011.
To view Multimedia News Release, go to http://www.multivu.com/players/English/48077-hgtv-urban-oasis-2011/
Lifestyle brand UGG Australia announced today the launch of its first global brand marketing campaign called “THIS IS UGG.” The campaign debuts on August 18th around the world. “THIS IS UGG” is designed to connect with consumers on emotional levels that transcend any product, with the goal of further strengthening UGG as a global, premium lifestyle brand, year round. The campaign explores the theme that life’s biggest moments are actually the small ones – a place where the brand lives in consumers’ lives. Whether personal or intimate, reflective or celebratory, it’s often the smaller moments where life’s most important interactions and connections occur. The campaign will use this storytelling platform to showcase such moments and illustrate the fact that UGG ‘Feels Like Nothing Else.’
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7299751-ugg-australia-launches-first-global-brand-campaign-this-is-ugg/
The Great Food Truck Race is back for a sixth season this August with a brand-new fleet of fierce competitors cooking and traveling across America’s most famous stretch of road, historic Route 66. In a return to the show’s roots, the seven teams are professional food truck operators from around the country who are known regionally for their culinary talents and selling skills – and they are ready to be recognized from coast to coast. The 2,500-mile, food-filled road battle kicks off in Santa Monica, California then hits Sedona, Arizona and Santa Fe, New Mexico followed by tasty stops in Amarillo, Texas; Tulsa, Oklahoma and St. Louis, culminating with an epic finale in Chicago, where the winning truck is awarded a $50,000 cash prize. Hosted by Tyler Florence, the six-episode series premieres on Sunday, August 23rd at 9pm ET/PT.
The Great Food Truck Race kicks off season four with a brand-new cast of food truck hopefuls, who hit the road for the longest route in series history (4,181 miles) and exciting culinary challenges that celebrate the country’s national landmarks from the Hollywood sign to South Dakota’s Crazy Horse Memorial to Chicago’s iconic Buckingham Fountain to the U.S. Capitol building in Washington D.C. These competitors are not current food truck operators – they are eight teams of talented cooks with unique concepts and a dream to one day operate their own food truck business. Each three-person team is provided a vehicle for the race, but only the grand-prize winner gets to keep their food truck and a $50,000 cash prize to start their business. Hosted by Tyler Florence, the seven-episode series premieres on Sunday, August 18th at 9pm ET/PT on Food Network.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/58431-the-great-food-truck-race
Food Network’s The Great Food Truck Race returns for a third season this summer, with host Tyler Florence presiding over the cross-country culinary road trip with a brand-new twist: no longer a competition between current food truck operators as in prior seasons, this high-stakes battle is between eight teams who desperately want to be in the food truck business – they have a dream, a concept and insane culinary skills. Each three-person team is provided a vehicle for the race, but only the grand prize winner gets to keep their food truck and a $50,000 cash prize to start their dream business. From mobile mini-pies and authentic Aussie grub to specialty waffles, each team’s inspired cuisine and road strategy is put to the test in city-specific challenges that begin at a Long Beach, Calif. lighthouse and continue through the finale at the West Quoddy Lighthouse in Maine, the easternmost point of the United States. The seven-episode series premieres on Sunday, August 19th at 10pm ET/PT, after the finale of Chopped: Grill Masters, and beginning the next week will air in its regular timeslot Sundays at 9pm ET/PT.
To view Multimedia News Release, go to http://www.multivu.com/players/English/56970-food-network-the-great-food-truck-race/
J.Crew brands has announced their continued participation in a fall denim drive in partnership with Cotton Incorporated’s Blue Jeans Go Green™ denim recycling program in J.Crew and Madewell retail stores. The drive first kicked off in 74 Madewell stores on August 12, while J.Crew's 269 participating stores started the program on August 21. Both brands have decided to extend their participation in the denim drive - J.Crew will host until December 31, 2014 and Madewell will host until January 31, 2015.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7209531-cotton-incorporated-blue-jeans-go-green-denim-recycling-program/
Das Kompaktwagen-Segment ist ebenso beliebt wie wettbewerbsintensiv – insbesondere in Deutschland. Jeder vierte Autokäufer entscheidet sich für diese Klasse. Auch wenn VW mit dem Dauerbrenner Golf mit einem Marktanteil von über 30 Prozent alle Wettbewerber dominiert – wer als Großserien-Hersteller mitmischen will, muss sich in dieser Klasse vom verbleibendem Kuchen ein möglichst großes Stück erobern. Diese Aufgabe hat bei Peugeot die am 21. September auf den Markt kommende neue Generation des 308, der seit seinem Erscheinen in 2001 immerhin insgesamt 4,2 Millionen Käufer fand. Und dies dringend – denn trotz ordentlicher Verkäufe des neuen 208 befindet sich Peugeot bei uns nach wie vor im Rückwärtsgang. Bis einschließlich August beträgt das Zulassungsminus satte 28,9 Prozent gegenüber dem Vorjahreszeitraum und das bei einem durchschnittlichen Branchen-Gesamtrückgang von 6,6 Prozent. Mit einer Länge von 4,25 Metern ist der neue 308 die kompakteste Limousine ihres Segments. Auch der Karosserieüberhang fällt vorn wie hinten überraschend kurz aus, was ihm eine dynamische Optik verleiht, ohne die Platzverhältnisse im Innenraum einzuschränken. Dank des auf 2,52 Meter vergrößerten Radstands profitieren Insassen im Innenraum von mehr Bewegungsfreiheit. Das Kofferraumvolumen von 470 Litern (VDA-Norm: 420 Liter), von dem 35 Liter unter dem Bodenteppich versteckt sind, stellt nach Angaben von Peugeot einen Rekordwert im Segment dar. Darüber hinaus gibt es im Innenraum zahlreiche weitere Ablagemöglichkeiten wie das zwölf Liter große Handschuhfach oder die großen Seitentaschen an den Vordertüren.
Tesla Motors presents its award winning Model S and revolutionary Supercharger at this year’s Internationale Automobil-Ausstellung (IAA) in Frankfurt. Having begun the first European deliveries of Model S this August in Norway, followed by Germany, Belgium, Denmark, Iceland, Luxembourg, the Netherlands, Spain and Switzerland, IAA is an important platform to showcase Model S to Europe.
To view Multimedia News Release, go to http://www.multivu.com/mnr/62419-tesla-motors-supercharging-IAA-european-expansion
