Meet the people working behind the scenes to bring you the world’s best cars and trucks. Mel Fox, a Battery Integration Engineer for the Chevy Volt, loves to combine her personal passion for energy efficiency with her job in developing the latest technology in alternative vehicle propulsion. Read more about Mel at http://www.facesofgm.com/.
Celebrated worldwide as one of today’s leaders in entertainment, Cirque du Soleil is giving corporate groups the opportunity to “peek behind the curtain” with SPARK, extraordinary experiences designed to educate, inspire and transform organizational teams. Harnessing the company’s best practices to create customized, “wow moment” training modules, the exclusive workshops are custom-built to enhance creativity, innovation and synergy among other desirable workplace qualities. For more information, please visit cirquedusoleil.com.
“Companies have been asking us for years how we manage to spark the creativity that you see onstage,” said James Guilford, SPARK program manager at Cirque du Soleil. “SPARK programs are our way to bring people into the Cirque world while also creating some of the most interactive and educational teambuilding experiences right onstage. It’s our hope that SPARK will ignite innovation, thoughtfulness and curiosity in everyone who participates.”
To view the multimedia release go to:
https://www.multivu.com/players/English/8044551-cirque-du-soleil-spark/
Today, Campari® is officially unveiling the Hollywood actress Eva Green as the star of the 2015 Campari Calendar. The stunning French born actress will take the lead role in this year’s iconic Calendar, entitled ‘Mythology Mixology’, which is dedicated to celebrating Campari’s colourful history and the intrinsic stories linked to twelve of its best-loved classic cocktails. Each month will focus on a classic cocktail and with it, imaginatively depicts the beautiful and little-known anecdotes, tales and curiosities behind each iconic recipe.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/71400577-Campari-Calendar-2015/
Nespresso has revealed a humorous behind-the-scenes video showing new leading man Jack Black receiving guidance from the ever smooth George Clooney as they filmed the latest TV commercial entitled Epiphany.
The advert explores the concept of ‘What Else?’, provoking viewers to consider the unique Nespresso qualities that are incomparable. ‘What Else?’ encapsulates all of the elements that create the ultimate coffee experience - everything from the unique approach to sustainable coffee, unparalleled coffee quality through to the unsurpassed coffee expertise, stylish boutiques, innovative services and more.
Filmed in Lake Como, Italy, the advert shows George Clooney pouring himself a cup of Nespresso coffee. Just as the coffee is ready, it is taken by Jack Black who attempts to win a female’s affections by trying to use George’s infamous ‘What Else?’ phrase. Oblivious, Jack gets the phrase wrong and George steps in to educate him. Later, Jack experiences a moment of epiphany as the meaning of ‘What Else?’ dawns on him.
George Clooney commented on set: “What can I say about Jack, it was a tall order but he did quite the job - after a bit of coaching of course. All joking aside, it was such a fun shoot and Jack was a pleasure to work with.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7686751-nespresso-jack-black-george-clooney/
Pop-Tarts® is giving teens the ultimate backstage pass to a Crazy Good™ Summer with the help of some of the hottest music acts out there – Jessie J, Rixton and Jhene Aiko.
Pop, Rock and R&B: Pop-Tarts blended the musical flavors of Jessie J, Rixton and Jhene Aiko in their first-ever song collaboration, titled “Sorry to Interrupt.”
Backstage Access: Go behind the curtain and check out the making of the song.
Crazy Good Concerts: Catch the artists as they headline the Crazy Good Summer concerts and debut their hot new tune.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7537451-pop-tarts-crazy-good-summer/
As a company driven to help people love where they live, Lowe’s plays a part in millions of people’s stories every day. To bring those stories to the communities we serve, today Lowe’s launched Open House, an interactive newsroom and the company’s first digital platform dedicated to taking people behind the brand.
Newsroom.Lowes.com is your go-to source for news and information about Lowe’s. Through a mix of feature stories and rich multimedia content, Open House provides an inside look at the unique, innovative and inspirational ways Lowe’s serves customers and communities.
“Our story is much bigger than the products and services we sell,” said Robert Niblock, Lowe’s chairman, president and CEO. “We’re a company of more than a quarter of a million employees who go to great lengths to help customers love the places they call home. These are the stories we are inspired by and we hope will inspire others.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7906452-lowes-new-digital-newsroom-open-house/
Health and Human Services Secretary Kathleen Sebelius announced today that the Department of Health & Human Services is joining the Ad Council and Sesame Workshop, the non-profit educational organization behind Sesame Street, to launch a national public service advertisement (PSA) designed to encourage American families and children to take steps to protect themselves from the flu this season. Sesame Workshop produced the television PSA, which features Secretary Sebelius and Sesame Street’s Elmo explaining the importance of healthy habits such as sneezing into the bend of your arm and staying home when you’re sick.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/adcouncil/46717/
Just in time for Easter comes an awesome Egg Stacking game called... Egg Stacker. Find out what all the buzz is about in this Exciting new Stacking game. Play this addictive game at your own risk. Learn the strategy behind stacking eggs
In Tim LaHaye—creator and co-author of the world-renowned Left Behind series—and Craig Parshall’s Edge of Apocalypse, Joshua Jordan’s new weapons defense system will secure America against an array of new enemies, including a nuclear strike on New York City by North Korea. But global forces are mounting and corrupt government leaders will go to any extreme to prevent an impending economic catastrophe. As world events begin setting the stage for the “end of days” foretold in Revelation, Jordan must weigh the personal price he must pay to save the nation he loves. Genre: Christian fiction, spiritual growth Find out more about this book at http://tinyurl.com/y8ru2ht Tim LaHaye and Craig Parshall
During today’s Big Game, viewers will have learned that the much-talked about sequel of an ʼ80s movie, “Dundee: The Son of a Legend Returns Home”, is not a sequel at all. It is actually an elaborate, star-studded advertising campaign aimed at attracting more travelers to visit Australia.
Tourism Australia, the government agency responsible for attracting international visitors to Australia, has revealed it is behind the major US marketing campaign.
Over the past two weeks, excitement for the new Crocodile Dundee movie has been steadily building. Imitating a traditional studio promotional campaign—using PR, social, digital, OOH and the release of four teaser films—anticipation for the new film was widely reported in People, Buzzfeed, Daily Mail, Good Morning America, and the Hollywood Reporter, among others.
To view the multimedia release go to:
https://www.multivu.com/players/English/8268251-tourism-australia-dundee/
