Hennessy, the world’s best-selling Cognac, is proud to release an epic short film by legendary director Ridley Scott, who visualizes the odyssey experienced in every sip of Hennessy X.O. The campaign was created by advertising agency DDB Paris, creative partner of Hennessy. The luxury spirits brand also announced that a 60-second version of “The Seven Worlds” will air during a commercial break for the 91st Oscars® telecast on February 24, 2019, amplifying the cinematic flair of the campaign on one of Hollywood’s most celebrated nights.
Complementing the idea that “Each drop of Hennessy X.O. is an Odyssey,” the Oscar® nominated director of The Martian and Gladiator, as well as cult films Alien and Blade Runner, creates a visual journey that explores the blend’s seven flavor profiles in a surreal, sensorial and immersive narrative. The film is a creative interpretation of each of the seven tasting notes, described by Hennessy’s Comité de Dégustation as illustrations of Hennessy X.O’s taste and feel: Sweet Notes, Rising Heat, Spicy Edge, Flowing Flame, Chocolate Lull, Wood Crunches; culminating in Infinite Echo.
To view the multimedia release go to:
https://www.multivu.com/players/English/8494651-hennessy-ridley-scott-the-seven-worlds-short-film/
Save the Children and The Advertising Council announced today the launch of a national multimedia public service advertising (PSA) campaign designed to raise awareness of the preventable and treatable causes of childhood death in the developing world. The new campaign shows Americans that they can have a significant impact on saving and improving the lives of at-risk children and newborns by supporting the deployment of local health workers.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/adcouncil/43767/
hello® naturally friendly™ oral care is bringing smiles to the aisles of Walmart stores nationwide with its line of kids’ toothpastes. With hello, parents can end brush time negotiations with their kids: kids get flavors so awesome they’ll rush to brush, and parents get thoughtfully selected ingredients they can feel good about, with formulations free from artificial sweeteners, dyes, parabens, triclosan, or microbeads. hello kids fluoride pastes are ADA accepted and clinically proven to prevent cavities and strengthen enamel. For little ones who may swallow paste, or for folks who don’t dig fluoride for their kids, hello has introduced new fluoride and SLS free toothpaste in natural watermelon flavor. hello’s kids’ toothpastes are also available at other great retailers across the US.
Today, hello is sharing the brand’s first ever advertising campaign, including spots that tap into the frustrations and negotiations parents can face when it’s brush time. hello’s kids’ delicious bubble gum and blue raspberry pastes are featured as the no compromise key to a consternation-free brush time in digital units and videos debuting online.
To view the multimedia release go to:
http://www.multivu.com/players/English/7781251-hello-naturally-friendly-kids-toothpastes/
Smokey Bear, one of the most well-known icons in advertising history, is starring in a new round of public service advertisements (PSAs) to celebrate his 70th birthday and further his famous message, “Only You Can Prevent Wildfires.” The Ad Council, the U.S. Forest Service and the National Association of State Foresters (NASF) are announcing the new television, radio, print, outdoor and digital PSAs in advance of Smokey Bear’s birthday on August 9. Created pro bono by FCB West, the campaign features Smokey Bear awarding “Bear Hugs” for safe fire practices and directs audiences to visit www.SmokeyBear.com.
To view the Multimedia News Release, go to: http://www.multivu.com/mnr/7201651-ad-council-smokey-bear-70th-birthday-wildfire-prevention-psa
Hanes®, the company that introduced Tagless undershirts to the market in 2002, has gone Tagless once again – this time across all lines of its men’s underwear bottoms. America’s No. 1 men’s underwear brand launched a new marketing campaign to support the new Tagless underwear, including new television advertising spots on high-profile entertainment and sports programming.
For more than 20 years, basketball legend Michael Jordan has been the face of Hanes men’s underwear. In the latest Tagless ad campaign, Hanes shows how annoying uncomfortable tags can be by bringing them to life and giving them the same annoying traits of people who drive others crazy. Jordan is shown rescuing men from the personified “annoying tag” in different scenarios.
To view Multimedia News Release, go to http://www.multivu.com/mnr/55948-hanes-goes-tagless-across-all-men-s-underwear
The Halo Group is a marketing communications and branding agency that brings experts in business, branding, advertising and public relations together to work as a single team. Halo helps companies with every experience that a customer has with their brand. Halo’s work has been honored with some of the industry’s top awards; Telly, Webby, and Internet Advertising Competition Awards but, more important, these campaigns are building relationships around the globe.
To view the Multimedia News Release, go to: http://www.multivu.com/players/English/65928-thehalogrouppressroom/
Today, Jaguar announced the details of the global advertising and marketing campaign “Your Turn” to support the launch of its definitive sports car – the all-new F-TYPE. As Jaguar’s first new true sports car model in 50 years, the 2014 F-TYPE represents a return to the company’s heartland: a two-seater, convertible sports car focused on performance, agility and driver connection.
“We have built on Jaguar’s sports car heritage which stretches over 75 years, and in the F-TYPE we have reignited the flame,” said Adrian Hallmark, Global Brand Director of Jaguar. “The Jaguar F-TYPE sports car – not designed to be like anyone else’s sports car – is ultra-precise, powerful, sensual and most of all it feels alive. The campaign perfectly embodies all Jaguar’s values.”
To view Multimedia News Release, go to http://www.multivu.com/mnr/48355-all-new-2014-jaguar-f-type-your-turn-campaign-great-expectations-video
Unveiling several transformational changes to reach new guests, Olive Garden announced its first new national advertising campaign in nearly 10 years and the initial phase of significant menu innovations that include lighter Italian entrées, new Porta Vita signature wines and a unique “Dinner Today & Dinner TomorrowSM” limited-time offer.
To view Multimedia News Release, go to http://www.multivu.com/mnr/57988-olive-garden-unveils-transformational-changes
This season, the House of Givenchy, under the initiative of Artistic Director Riccardo Tisci, is bringing an exceptional collection to New York, as the city represents the capital of the American dream for the designer and for the founder Hubert de Givenchy, who were both supported from the very beginning by the American market.
On September 11th 2015, New York hosted a performance show dedicated to love and sharing. With a décor of recycled materials installed on the banks of the Hudson in Tribeca, there was an unprecedented audience in attendance: professionals from the fashion world rubbed shoulders with celebrities, fashion-school students, winners of a competition organized in partnership with the city, and local residents from the neighbourhood.
The website givenchy.com and giant screens installed across the city, from Soho to Times Square, also broadcast the show live, while advertising buses made their way across the Bronx, Harlem, and Queens inviting a wide a number as possible to follow the event.
With Marina Abramović, a friend of the House and co-author of numerous artistic projects, Riccardo Tisci created a performance which reached beyond the scope of fashion. Designed to be an emotional experience focusing on universal themes (love, peace, freedom, humility, spirituality), it notably put the spotlight on four artists who performed spiritual and cultural chants from across the world. True to form, Marina Abramović also invited seven artists to host live performances on the show's location.
To view the multimedia release go to:
http://www.multivu.com/players/uk/7621751-givenchy-riccardo-tisci-new-york-city/
This season, the House of Givenchy, under the initiative of Artistic Director Riccardo Tisci, is bringing an exceptional collection to New York, as the city represents the capital of the American dream for the designer and for the founder Hubert de Givenchy, who were both supported from the very beginning by the American market.
On September 11th 2015, New York hosted a performance show dedicated to love and sharing. With a décor of recycled materials installed on the banks of the Hudson in Tribeca, there was an unprecedented audience in attendance: professionals from the fashion world rubbed shoulders with celebrities, fashion-school students, winners of a competition organized in partnership with the city, and local residents from the neighbourhood.
The website givenchy.com and giant screens installed across the city, from Soho to Times Square, also broadcast the show live, while advertising buses made their way across the Bronx, Harlem, and Queens inviting a wide a number as possible to follow the event.
With Marina Abramović, a friend of the House and co-author of numerous artistic projects, Riccardo Tisci created a performance which reached beyond the scope of fashion. Designed to be an emotional experience focusing on universal themes (love, peace, freedom, humility, spirituality), it notably put the spotlight on four artists who performed spiritual and cultural chants from across the world. True to form, Marina Abramović also invited seven artists to host live performances on the show's location.
To view the multimedia release go to:
http://www.multivu.com/players/uk/7621751-givenchy-riccardo-tisci-new-york-city/
Nearly 7.5 million students (K – 12th grade) are chronically absent every school year – missing enough school to put them at severe risk of dropping out or failing to graduate. Chronic absenteeism, which is defined as missing at least 10 percent of school days in a given year, or about 18 days, affects the educational outcomes of millions of students. In order to inspire parents of 5th through 8th graders to recognize the crucial role regular attendance, even in the early years, plays in high school graduation, the U.S. Army and the Ad Council are unveiling a new series of public service advertisements (PSAs) created pro bono by advertising agency Publicis Kaplan Thaler.
To view Multimedia News Release, go to http://www.multivu.com/mnr/58503-ad-council-boostup-high-school-dropout-prevention
Las Vegas, one of the world’s most exciting travel locations, yesterday encouraged travelers to take a swing at the ultimate summer getaway by hitting a 16-foot piñata fashioned after the highly successful Mr. Las Vegasdotcom character featured in Las Vegas’ latest advertising campaign. The celebration in San Diego was the perfect kickoff to Cinco de Mayo weekend. The event culminated with one lucky grand prize winner breaking open the 3,500 pound piñata for a free trip to the “Entertainment Capital of the World.”
To view Multimedia News Release, go to http://www.multivu.com/mnr/61469-las-vegas-ultimate-cinco-de-mayo-bash-mr-las-vegasdotcom-pinata
