Tostitos tortilla chips and dips bring people together and are an essential part of most big football watch parties. These gatherings usually feature a spread of food and beverages and, many times, alcohol, leading to an increase in alcohol-related traffic crashes.
Recognizing this, Tostitos created the “Party Safe” bag – a bag of Tostitos chips featuring an alcohol sensor that acts as a reminder for people to not drink and drive after the party so everyone gets home safely. For those not lucky enough to get their hands on one of the limited-edition bags, Tostitos also partnered with Mothers Against Drunk Driving (MADD) to offer party-goers $10 off an Uber ride on Sunday, February 5 by using the barcode on the back of nearly every bag of Tostitos chips. This offer applies to both new and existing customers of Uber, but will be limited to the first 25,000 users who enter the code.
To view the multimedia release go to:
http://www.multivu.com/players/English/8020151-tostitos-super-bowl-madd-party-safe-bag/
Snowboard cross champion Evan Strong (@strong_evan) made history after an inspiring performance in Sochi this week, taking home gold and becoming the first elite para-athlete to appear on the iconic Wheaties box. With his determination, perseverance and superlative athletic performance, Evan joins fellow American Champions Mikaela Shiffrin and Sage Kotsenburg with a limited-edition Wheaties box scheduled to hit store shelves this spring.
To view the Multimedia News Release, go to http://www.multivu.com/mnr/7147551-wheaties-celebrates-snowboard-cross-champion-evan-strong-sochi
From 18 to 22 June, sustainable energy will be in the spotlight across close to 40 countries. More than 30,000 participants will discuss energy efficiency and renewable energy in all their forms during the 2012 edition of EU Sustainable Energy Week. Today, a new video showing how small changes can make a big difference to our energy future is launched to start the Week.
To view Multimedia News Release, go to http://www.multivu.com/mnr/56547-european-commission
20 springs.
20 years of concerts, contests, unforgettable encounters with musicians from all around the world, creative synergies, excitement, ecstatic audiences, ambience and bon-tone.
Jazz, blues, pop & classic, all in one event.
The 2013 Edition is a milestone for one of the most prolific music festivals in Europe, that brings together every year over 300 musicians from 45 countries around the world!
In the fourth edition of its annual trend report, Ericsson ConsumerLab presents the hottest consumer trends for 2015 and beyond.
Michael Björn, Head of Research, Ericsson ConsumerLab, says: "Services and products that quite recently seemed beyond imagination are now easily accepted and believed to rapidly reach the mass market. With only five years until 2020, the future really does seem closer than ever before."
To view the Multimedia News Release, go to: http://www.multivu.com/players/English/7394951-ericsson-hot-consumer-trends-2015/
The European Parkinson’s Disease Association (EPDA) has launched the third and final booklet in its Life with Parkinson’s series. This latest edition concludes a four-year awareness campaign, which aims to highlight the lack of understanding and knowledge concerning Parkinson’s that exists throughout Europe today. The booklet’s launch, in Amsterdam, the Netherlands, was one of the many activities in a weekend dedicated to celebrating the organisation’s 20th anniversary year and its commitment to improving the lives of people with Parkinson’s (PwPs).
To view Multimedia News Release, go to http://www.multivu.com/mnr/56619-epda-launches-life-with-parkinsons-booklet
As America takes steps to improve our energy security, home-grown fuel sources are more important that ever. One of the fuel sources of the future is algae, small aquatic organisms that convert sunlight into energy and store it in the form of oil. Scientists and engineers at the Energy Department and its national laboratories are researching the best strains of algae and developing the most efficient farming practices. This edition of Energy 101 shows how oil is extracted from algae and refined into sustainable biofuels.
For more information on biofuels visit http://www.eere.energy.gov.
The Jewel in the EBEL ‘crown’ of luxury timepieces, the new EBEL Wave Steel and Gold Wave Diamond Dial is a stunning steel and 18K yellow gold women’s watch. Its luminous white mother-of-pearl dial is inlaid with diamonds in an undulating wave design inspired by the collection’s iconic bracelet with its wave-shaped links. A breathtaking piece of jewelry in its own right, this beautifully crafted timepiece adorns the wrist as a sparkling symbol of pure pleasure and happiness.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7449151-ebel-wave-diamond-edition/
The gastronomic gathering that is the Food Network & Cooking Channel New York City Wine & Food Festival presented by Capital One (NYCWFF) returns to the Big Apple for its 11th edition October 11 – 14 with more than 75 events taking place across New York. Since its inception, the Festival’s mission to EAT. DRINK. END HUNGER. has raised more than $11 million to benefit the hunger-relief organizations No Kid Hungry® and Food Bank For New York City, due, in part, to the popularity of its signature tasting events that take place throughout the weekend.
Doritos iD3 is a limited edition mystery flavour. Grab a special pack and guess the flavour at http://id3.doritos.co.uk/ for the chance to win £20K. See http://id3.doritos.co.uk/ for terms and conditions
Worst Cooks in America returns with a starry twist this fall, as Rachael Ray joins four-time winner Anne Burrell in the kitchen to transform seven celebrity cooking disasters into culinary VIPs. Anne and Rachael each lead a team of personalities who have many talents on-screen, but little savvy in the kitchen - and these food masters are determined to whip the celebs into culinary shape. The all-star recruits are: Dean Cain, Ellen Cleghorne, Jenni “Jwoww” Farley, Chris Soules, Jaleel White, Kendra Wilkinson and Barry Williams. The contestant who makes the most impressive food transformation wins a $50,000 grand prize for charity, as well as bragging rights for their team leader. The celebrity edition of Worst Cooks in America premieres Wednesday, September 23rd at 9pm ET/PT.
“With Anne and Rachael as team leaders to a roster of cooking-challenged celebrities, Worst Cooks boot camp is high energy and hilarious,” said Bob Tuschman, General Manager and Senior Vice President, Food Network. “The kitchen is bursting with big personalities and comical culinary mishaps – but along the way some of these celebs actually develop impressive cooking chops.”
To view the multimedia release please visit
http://www.multivu.com/players/English/7329435-food-network-worst-cooks-in-america/
Casio America, Inc. re-entered the professional synthesizer market this year with the launch of two products ideal for performing and recording artists – the XW-P1 Performance Synthesizer and the XW-G1 Groove Synthesizer. Based on the successful introduction of the XW series, Casio has teamed up with aNYthing, a streetwear/lifestyle brand located in New York City, to create a limited edition XW-P1 synthesizer. Designed in a signature gold hue, only 200 XW-P1GD units will be available at Guitar Center and Musician’s Friend.
To view Multimedia News Release, go to http://www.multivu.com/mnr/57776-casio-anything-xw-p1-performance-synthesizer-and-xw-g1-groove-synthesizer
