The Partnership for Drug-Free Kids, a national nonprofit dedicated to reducing substance abuse among adolescents, today launched a new multimedia campaign for teens that illustrates some of the pressures they face, including peer pressure to drink and use drugs, issues with body image and bullying, among others. The “Who Controls You” campaign breaks this month and was created pro-bono by advertising agency, Hill Holliday and award-winning, social media influencer, Maris Jones, as part of the Partnership’s Above the Influence (ATI) teen program.
“We are incredibly proud of this work. We struck gold when Hill Holliday collaborated with Adolescent Media and Maris Jones to bring this campaign to life,” said Chief Marketing Officer for the Partnership for Drug-Free Kids, Kristi Rowe. “Partnering with a young, talented social media influencer like Maris lent such a unique and authentic voice to this effort. Combining the extraordinary insight and passion of the Hill Holliday team with Maris’ distinct artistry brought an unexpected style to the campaign that makes this creative truly break through.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7103751-drug-free-partnership-who-controls-you/
Yakult U.S.A. Inc. unveils its new "Love Your Insides." campaign for its signature probiotic drink, Yakult, which sells in major retailers primarily on the West Coast. It will kick off this week in 29 major designated marketing areas with a TV spot called "True Love" and will air in both English and Spanish. Both versions of the commercials are formatted as 30 and 15 second spots and will be supported by a mix of radio (Hispanic only), online, print collateral and redesign of yakultusa.com website. The campaign, which is the brainchild of El Segundo, CA-based Siltanen & Partners Agency (S&P), will introduce consumers to a lovable new brand icon in the form of a cuddly digestive system.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/yakult/45773/
What works up a thirst more than one William Levy? Try six! The seduction begins today as Pepsi NEXT®, the only cola to deliver real cola taste with 60% less sugar, and Levy debut the “Wheel of Levy,” the brand’s latest mission to get America to Drink it to Believe it. The actor flexes his acting muscles to showcase six versatile personas in hot pursuit of one united goal — to get America to try a Pepsi NEXT – for free.
Simply visit WheelofLevy.com to spin the “Wheel of Levy,” decide on which Levy compels you to give into the unbelievable taste of Pepsi NEXT and register to receive a 2 Liter of Pepsi NEXT. And don’t worry; there is a Levy for everyone.
To view Multimedia News Release, go to http://www.multivu.com/mnr/60686-pepsi-next
Have you got the skills to become one of the Fruit Shoot 2010 Juice Crew? The big hunt for the all new Juice Crew is coming soon, and you could be one of the stars in this year\\\'s TV adverts. If you\\\'ve got the skills, then get practising and show us your Juice!
Find out more at; http://bit.ly/FruitShoot
In her newest YA novel, VASSA IN THE NIGHT, Sarah Porter has merged the dark, forested world of Russian folklore with the gritty, urban streets of Brooklyn to vibrant and dramatic effect.
In the enchanted kingdom of Brooklyn, the fashionable people put on cute shoes, go to parties in warehouses, drink on rooftops at sunset, and tell themselves they’ve arrived. Babs Yaga, the owner of the local convenience store, has a policy of beheading shoplifters—and sometimes innocent shoppers as well. So when Vassa’s stepsister sends her out for light bulbs in the middle of night, she knows it could easily become a suicide mission.
But Vassa has a bit of luck hidden in her pocket, a gift from her dead mother. Erg is a tough-talking wooden doll with sticky fingers, a bottomless stomach, and a ferocious cunning. With Erg’s help, Vassa just might be able to break the witch’s curse and free her Brooklyn neighborhood. But Babs won’t be playing fair….
Find out more at http://www.sarahporterbooks.com/ YA/Fantasy
The 2010 holiday season is expected to be one of the greatest on record. Why is that? Well, for one thing, the annual holiday party is going to get a facelift, thanks to a partnership between Pepto-Bismol and actor Ken Jeong, which aims to eradicate holiday party under-indulgence.
To view Multimedia News Release, go to http://www.multivu.com/players/English/47509-pepto-web-videos/
One thing is for sure - everyone needs to eat and drink. A fact that lets the food producers have a certain degree of security. Approximately 1200 Companies came to Düsseldorf with this sense of security to visit the food fairs InterMeat, InterCool and InterMopro, and the hotel and gastronomy fair hogatec. The upturn in the German economy - the organizers know this on the last day of the fair - has not yet arrived. But: some signs of recovery are evident.
Finding yourself stranded in your car due to treacherous conditions like snow, ice, poor visibility and slick roads only to discover you have junk in the trunk, rather than the necessary roadside emergency supplies, can place you and your family in jeopardy.
According to a new survey by State Farm® and KRC Research, more than 60 percent of drivers had some sort of “junk” (non-emergency supplies) in their trunk ranging from extra clothes and shoes to used food or drink containers. While 99 percent of drivers had at least one emergency supply in their vehicle, such as spare tire or jumper cables, a mere nine percent carried all the essential emergency roadside supplies.
To view Multimedia News Release, go to http://www.multivu.com/mnr/56805-state-farm-survey-few-drivers-keep-emergency-supplies-in-vehicle
As Americans gather at bars and in living rooms to watch the hugely popular college basketball tournament– often with a drink in hand– the Ad Council is launching a new series of public service advertisements (PSAs) for their ongoing “Buzzed Driving is Drunk Driving” campaign. Impaired driving remains a persistent problem in the U.S., with over 10,000 people killed in alcohol-impaired driving crashes in 2016, according to the Department of Transportation. That’s approximately one person every fifty minutes.
The new PSAs, which were produced pro bono by media agency OMD, encourage young men to examine their own behavior by amplifying social warning signs many already know and associate with impairment. Whether texting too many emojis or taking one too many selfies, these subtle “warning signs” are recognizable to the target audience and serve as cues not to drive home.
To view the multimedia release go to:
https://www.multivu.com/players/English/8288151-ad-council-buzzed-driving-warning-signs/
Do you know the difference between a swizzle and a shrubb? Do you dream of Mojito’s? If so, Tommy Bahama has an opportunity for you! Tommy Bahama is excited to announce the search for the first-ever Tommy Bahama Rumologist™. We’ve created the most exciting consulting position in the world and we are scouring the country for the most qualified person to represent Tommy Bahama as our official Rumologist – sharing our passion for rum with the world! The Rumologist will win $50,000 and be an ambassador traveling the United States, speaking, educating, and experimenting with all things related to rum! We’re looking for someone who knows the history, how it’s mixed, how it pairs with food – and who loves to share that knowledge. Tommy Bahama is looking for bartenders, mixologists, and anyone that believes they can hold and honor the title. The contest application can be found on the Tommy Bahama Facebook page (www.facebook.com/tommybahama). Participants will be asked to send a short video (45-60 seconds) declaring their candidacy and explain why they should be chosen. The Rumologist will be announced this October.
To view Multimedia News Release, go to http://www.multivu.com/players/English/50564-tommy-bahama-rumologist/
The
Truth About Money in Music' is the first project in the
#JDFutureLegends series that shares a raw, honest and no holds barred
look at life in music for artists including The Cairos, James Tidswell
from Violent Soho, Kate Miller-Heidke, Remi and KLP.To be part of the story and...Explore. More. Music, visit #JDFutureLegends or music.jackdaniels.com.Play on. Drink responsibly.
