Research shows that success in school and life starts with literacy. When children become good readers in the early grades, they are more likely to become better learners throughout their school years and beyond. In a nationwide effort to communicate to parents the importance of reading to their school-aged children, the Library of Congress and the Ad Council have teamed up with Reading is Fundamental (RIF) to launch a new national public service advertising (PSA) campaign, “Book People Unite.”
To view Multimedia News Release, go to http://www.multivu.com/mnr/55363-ad-council-library-of-congress-book-people-unite-psa-to-encourage-reading
ADP®, a leading provider of human resource outsourcing, payroll, tax, business outsourcing and benefits administration services, and integrated computing solutions for vehicle dealers, today announced that users of its ALINE Card by ADPSM soon can take advantage of the recently introduced ADP Mobile Solutions app to access important information about their payroll and paycard accounts.
Starting in June, when employees register for the ADP Mobile Solutions app, they will be able to view their pay statements, paycard balances and recent transactions—using their iPhones, BlackBerrys or Android smartphones—if their employer receives these services from ADP. Additionally, the app will direct users to the more than 63,000 nationwide ATMnetwork, where they enjoy surcharge-free access to their wages, and to any of the more than 60,000 Green Dot®retailers where a MoneyPak® can be purchased to load cash to their card.
To view Multimedia News Release, go to http://www.multivu.com/mnr/55976-adp-mobile-access-to-aline-card-through-adp-mobile-solutions-app
Sixty percent of young adult drivers (16-24) said they have texted while driving, according to a national survey released by the Ad Council. To educate young adult drivers about the dangers of texting while driving, the National Highway Traffic Safety Administration (NHTSA), the State Attorneys General and Consumer Protection Agencies, and the Ad Council today revealed new public service advertisements (PSAs) featuring NASCAR driver Kasey Kahne®. The new PSAs are being unveiled today to coincide with the first nationwide Stop the Texts Day, and the start of National Youth Traffic Safety Month.
To view Multimedia News Release, go to http://www.multivu.com/mnr/55966-NASCAR-driver-Kasey-Kahne-and-the-Ad-Council-prevent-texting-and-driving
Sydney Fialkow, 10, and her mother Stacy, 41, of Atlanta were named the grand prize winners of the Ben’s Beginners™ Cooking Contest. The playful nationwide competition, sponsored by the UNCLE BEN’S® Brand, the number-one selling brand of rice in the United States, was designed to empower and encourage parents to connect with their kids one meal at a time.
Sydney Fialkow was selected from a field of more than 700 contestants (ages 5-12) who videotaped themselves preparing a kid-friendly rice dish and discussing the experience of cooking with their parents. The contestants were narrowed to four finalists, from which the Fialkows were selected as the grand prize winners. The Fialkow family has won a $20,000 cash prize and a $50,000 cafeteria makeover for The Epstein School, located in Sandy Springs, Ga., where Sydney attends as a fourth grade student.
To view Multimedia News Release, go to http://www.multivu.com/mnr/55947-uncle-ben-s-awards-cash-prize-in-ben-s-beginners-cooking-contest
NESTLÉ JUICY JUICE, Feeding America® and celebrity mom and anti-hunger advocate Samantha Harris celebrated the kickoff of the JUICY JUICE Fruit for All Project at the Los Angeles Regional Food Bank on May 31, 2012. The program is designed to help alleviate summertime childhood hunger by delivering up to 35 million pieces of fresh fruit to children and families at risk of hunger nationwide. Today through August 31, one piece of fruit will be provided to hungry kids and their families each time JUICY JUICE is purchased*.
To view Multimedia News Release, go to http://www.multivu.com/mnr/56081-nestle-juicy-juice-feeding-america-samantha-harris-childhood-hunger
*Donation promotion runs from June 1, 2012 to August 31, 2012 and includes all JUICY JUICE® retail pack sizes. Excludes any JUICYJUICE® product sold at foodservice outlets. During the promotion period, Nestlé shall donate to Feeding America the funds needed to deliver up to 35,000,000 pieces of fruit based on in-store sales and completion of online challenges at FruitForAllProject.com. Maximum donation is $420,000.
Tomorrow, the U.S. Postal Service will commemorate the Girl Scouts’ 100th anniversary during the world’s largest sing-along to issue the Celebrate Scouting First-Class Mail Forever stamp.
Available nationwide tomorrow, the stamp will be dedicated at the Washington Monument grounds on the National Mall at the Girl Scouts Rock the Mall: 100th Anniversary Sing-Along, where nearly a quarter-million girls will converge during the organization’s centennial anniversary.
To view Multimedia News Release, go to http://www.multivu.com/mnr/55501-u-s-postal-service-girl-scouts-100th-anniversary-scouting-stamp
ChildObesity180 today announced the two National school program winners of its nationwide innovation contest. The competition was designed to identify and reward the most creative, impactful, and scalable school-based programs and technologies to promote children’s physical activity.
Among the many schools nationwide employing running and walking programs, the 100 Mile Club in Corona-Norco, CA is a true pioneer. Inspired by the 1992 Summer Olympics, special education teacher Kara Lubin had a dream that kids would be motivated to stay fit by the simple goal of “winning the gold medal.” These medals, based on dedication and effort, not speed and fitness, could reward students of all abilities, including Lubin’s special education students. Lubin took action and founded the 100 Mile Club in 1993. Elementary school students are presented with a straightforward challenge, run 100 miles over the course of the school year. Students log miles before school, after school, during recess, and at sanctioned community events. Milestones are rewarded with simple tokens – wristbands, pencils, and medals. A year-end assembly celebrates and recognizes students who have achieved 100 miles, and those still with miles to go. Nearly 20 years later, the 100 Mile Club has stood the test of time, and been adopted by schools in California and across the nation. The program is highly scalable and with Lubin’s help, is now in place in more than 115 schools across eight U.S. states, reaching more than 30,000 students.
To view Multimedia News Release, go to http://www.multivu.com/mnr/56327-childobesity180-physical-activity-contest-100-mile-club-red-hawk-movement
More than eight in ten (86 percent) fathers today are spending more time with their kids than their own fathers did in the previous generation, according to a new national survey conducted by the Ad Council. In advance of Father’s Day, the U.S. Department of Health and Human Services’ Administration for Children and Families, Office of Family Assistance, the National Responsible Fatherhood Clearinghouse (NRFC), Fathers Incorporated, and the Ad Council are reaching out to all fathers across the country to inspire a new commitment to responsible fatherhood.
To view Multimedia News Release, go to http://www.multivu.com/mnr/56331-ad-council-hhs-nrfc-inspire-nationwide-commitment-responsible-fatherhood
The College Board today kicked off a nationwide movement to make education a more prominent issue in the 2012 presidential campaign. The effort calls upon the major candidates to discuss and debate their plans for reform amid an alarming decline in the state of American education. The College Board launched the campaign on the National Mall with a compelling public installation of 857 school desks, representing the 857 students who drop out of American schools every hour of every school day.
To view Multimedia News Release, go to http://www.multivu.com/mnr/52371-college-board-don-t-forget-ed-education-campaign-presidential-election
Upsher-Smith Laboratories, Inc. today announced the nationwide launch of Provella™, a unique probiotic dietary supplement specifically designed for women to promote digestive, feminine, and immune health.* Provella™ helps restore and maintain balance of good bacteria to support digestive and vaginal health.* Taken once-daily by mouth, Provella™ tablets contain a proprietary blend of six bacteria strains that include: Lactobacillus acidophilus, Lactobacillus plantarum, Lactobacillus rhamnosus, Lactobacillus fermentum, Lactobacillus reuteri, and Bifidobacterium bifidum.
Provella™ is available without a prescription behind the pharmacy counter at retail pharmacies nationwide and online at www.drugstore.com. Consumers can also ask any local pharmacist to order Provella™ using List Number 0245-1060-30.
To view Multimedia News Release, go to http://www.multivu.com/mnr/56871-upsher-smith-provella-probiotic-supports-digestive-feminine-immune-health
*These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease.
Attention Yo Gabba Gabba! fans! Weeks before the highly anticipated upcoming Yo Gabba Gabba! LIVE! tour dates are announced, W!LDBRAIN Entertainment, one of the world’s foremost producers of animation and family entertainment and producers of the hit series and live stage show Yo Gabba Gabba!, has teamed with Habitat for Humanity of Greater Los Angeles and D-I-Y designer Holly Westhoff in an unprecedented collaboration to create the ultimate dream-come-true Yo Gabba Gabba! Kid’s Bedroom Makeover that will razzle-dazzle preschoolers and parents alike. The Yo Gabba Gabba! Kid’s Bedroom Makeover is timed with Yo Gabba Gabba! toddler bedding hitting shelves nationwide at Walmart stores, and “The Great Yo Gabba Gabba! Goodnight” bedtime promotion and giveaway at Facebook.com/yogabbagabba.
To view Multimedia News Release, go to http://www.multivu.com/mnr/56684-wildbrain-holly-westhoff-yo-gabba-gabba-kid-s-bedroom-makeover
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